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Elective Modules

General Education Elective Modules

Module Information


GEE5101 Effective Branding & Consumer Behaviour

(Offered by Faculty of Design and Environment)


This module aims to introduce the forces that shape the value systems of the society and individuals leading to different consumer behaviours in the socio-cultural context of a globalised world. It also aims to develop students’ awareness of effective branding in the marketplace. On  completion of this module, students are expected  to be able  to apply the concept of consumer decision making process for the contemporary issues in global markets; perform research on consumer consumption and brand implication; and analyse and propose appropriate solutions for branding by identifying the specific issues relating to lifestyle segmentation of target.


The following topics/areas will be covered:

  1. Introduction to Consumer Behaviour
  2. Research Methodology
  3. Individual Determinants of Consumer Behaviour
  4. Environmental Influences on Consumer Behaviour
  5. Lifestyle Segmentation
  6. Situations and Decision Making
  7. Branding



GEE5104 Landscape Appreciation
(Offered by Faculty of Design and Environment)


This module aims to introduce the basic principles and theories of landscape appreciation, through discussions on world-wide famous landscape sites and projects. This will broaden students’ perspective by presenting a general image of landscape architectural design practice, and demonstrates the environmental and social contributions of landscapes. This module will also raise students’ awareness of cultural and technological aspects of landscape architecture.


On completion of this module, students are expected to be able to critique on landscape design based on comprehensive awareness of aesthetic, functional, cultural or technological issues. Students would be aware of the contributions of landscape architecture in environmental and social aspects as well as having knowledge and basic design theories on landscape architecture.


The following topics/areas will be covered (not in sequential order):

  1. Concepts of landscape and landscape appreciation
  2. Basic landscape theories and principles
  3. Physical and cultural landscapes
  4. History and future trends of landscape design
  5. Case studies (used to facilitate understanding on above mentioned theories and principles concurrently, both natural and artificial cases will be included)



GEE5107 Land Art

(Offered by Faculty of Design and Environment)


This module aims to introduce students to different applications of land art through local and overseas case studies. Innovative works by renowned artists around the world are showcased, emphasising the importance of expanding creativity and artistic expression in conceptualising land art.


On completion of this module, students are expected to be able to articulate the different aspects and principles of land art and their application to specific sites in the environment, critically appraise land art with reference to well-recognised examples, articulate the significance of and correlations between design creativity and artistic expression across different cultures, devise innovative land art by understanding and applying land art theories.


The following is an outline of the topics and assignments for this module:



Introduction of land art – definition and elements:

  • Emergence of land artists from 1940s to present
  • Emergence of innovative interdisciplinary land artists and designers


Selection of land art and landscape architectural design approaches:

  • Detailed analysis of artists’ and designers’ design concepts and processes
  • Detailed study of land art as pure visual element or as memorial from sculpture to large-scale memorial


Record and generate land art ideas:

  • Illustrate understanding of land art through recording – photographs, photo montages; sketches etc.
  • In class exercises to creatively replicate working process of artists.



GEE5201 Stress Management
(Offered by Faculty of Management and Hospitality)

The following aspects/abilities will be assessed by in-class assignments (during tutorial and practical classes), a reflective essay and a project:


  • competence in analysing the sources and factors leading to stress;
  • abilities in formulating stress prevention strategies and solutions for solving stress related problems;
  • competence in critically appraising principles of intervention for stress management;and
  • abilities in designing stress management and relaxation programme for differentenvironment.



GEE5205 Self-marketing & Personal Branding

(Offered by the Faculty of Management and Hospitality)


The primary purpose of this module is to provide students with an introduction to the principles of self-marketing and personal branding while also drawing on marketing and branding practices of leading brands. It also provides conceptual, practical and ethical considerations on how to market and brand an individual effectively.


Studying the module will allow students to:

  • synthesize the theories of marketing and branding to conduct a self-audit;
  • apply marketing and public relations strategies to personal development and future career development with ethical considerations; and
  • critically select and manage information, develop and present arguments on marketing and branding issues

The key contents of the module may include the following:

  • Introduction to personal marketing;
  • Personal Ethics and Morals;
  • Personal Branding and visibility;
  • Personal marketing plan and self-evaluation;
  • Public speaking;
  • Reputation management; and
  • Challenges of the Online environment



GEE5206 The Tourism Industry in Hong Kong

(Offered by Faculty of Management and Hospitality)


The tourism sector is one of the major pillars of the economy of Hong Kong. In addition to economic impacts, other impacts related to social and cultural issues also affect Hong Kong as the host destination. This module intends to build a stronger understanding about the nature of tourism by focusing on tourism planning and development and various impacts of tourism on Hong Kong’s economy, culture, society and environment. Effective methods of counteracting negative impacts are examined with reference to case studies.




GEE5312 Renewable Energy & Its Application in Buildings
(Offered by Faculty of Science and Technology)

This module aims to enhance students’ understanding of the different forms of renewable energy, including solar thermal, photovoltaic, biomass, wind, tidal, and geothermal energy. It will introduce the basic concepts of renewable energy sources, renewable energy conversion technologies, applications, and related polices. It will also provide an undergraduate level understanding of the conversion principles, the renewable energy applications in buildings, the
current policies related to renewable energy in Hong Kong and other regions, as well as the present needs and future demands for renewable energy in Hong Kong. The module will be of great interest to students who want to learn more about renewable energy sources and their application in buildings.

The following types of topics/areas should be covered:

  • Renewable energy sources – Solar structure and Solar energy
  • Impact of renewable energy use on global climate and environment changes
  • Renewable energy conversion technologies: Principles & Classifications
  • Renewable energy applications in buildings: Solar thermal and solar PV
  • Building integrated photovoltaics (BIPV)
  • Building attached photovoltaics (BAPV)
  • Solar thermal and solar electric hybrid system in buildings
  • FiT scheme of renewable energy application


GEE5313 Buildings & Infrastructures Appreciation

(Offered by Faculty of Science and Technology)


This module aims to provide an overview of buildings and infrastructures. The module introduces general engineering concepts and aesthetics of various buildings and infrastructures, as well as their relevant uses and social status, to build up the students’ own perspective in building and infrastructures. Students will learn the infrastructure developments in Hong Kong since 1960’s started from the new town development, water reservoirs and Lion’s Rock Tunnel to the 10 major infrastructure projects in 2010’s. Furthermore, students will learn different forms of infrastructures, and how to appreciate the buildings and infrastructures in the aspects of functions and aesthetics. The module also intends to cultivate the students’ awareness of the social status of the infrastructures.


GEE5403 Hong Kong Society: Continuity & Change
(Offered by School of General Education and Languages) 

Is Hong Kong a political/apolitical society? What economic and social changes has Hong Kong experienced? What are Hong Kong’s roles in China, Asia and the world? Is Hong Kong a cultural desert? This GE elective aims to answer these questions by developing a historical and sociological understanding of Hong Kong society from the colonial to post-colonial periods. It will help students to identify major social, economic and political changes in Hong Kong since the 1950s and to situate Hong Kong issues in the broader regional and international contexts.


The following topics/areas will be covered:

Unit 1: Is Hong Kong a political/apolitical society?
1. Politics/institutions in colony
2. Political life since 1997
3. Legal systems and corruption

Unit 2: What economic and social changes has Hong Kong experienced?
1. Economic development before the Japanese occupation
2. Economic development in the post-World War II era
3. Social stratification and poverty

Unit 3: What are Hong Kong’s roles in China, Asia and the world?
1. Hong Kong and China
2. Hong Kong and Asia
3. Hong Kong and the World

Unit 4: Is Hong Kong a cultural desert?
1. Hong Kong music industry
2. Hong Kong film productions and television dramas
3. Hong Kong various culture and identity

One guest lecture on a selected Hong Kong issue (optional)



GEE5414 Making Sense of Our World: Selected Topics in Sociology
(Offered by School of General Education and Languages)

This module is designed to inspire students to systematically and critically understand our world, human experience and various social issues through sociological perspectives and concepts. It aims at enabling students to make sense of human behaviours in the society, to discern the social relationship and interaction, and to comprehend the contemporary world.


The following areas/topics will be covered:

  • Sociology and Our World
  • Socialisation and Self Development
  • Social Mobility
  • Social Culture
  • Races, Ethnicity, and Minority Groups
  • Family and Intimate Relationships
  • Sexuality and Gender



GEE5415 Cantonese Linguistics in Hong Kong Popular Culture


(Offered by School of General Education and Languages)













GEE5420 Introduction to French Language & Culture
(Offered by School of General Education and Languages)

This module is designed to present the French language and culture in France and Francophone countries. French culture and beginner’s level French will be introduced. Students are expected to learn and understand modern France and Francophone countries with multifarious perspectives.

The following areas/topics will be covered:

  • French colonialism
  • French music appreciation
  • Food and wine culture
  • Religions in France today
  • Minority languages in France and assessment of language education in France
  • France and Québec
  • French fashion brands and their influence in fashion
  • Verlan (talking backwards) and its cultural impact
  • Paris, Eiffel Tower and more
  • French revolution and Bastille Day and its significance
  • French art appreciation
  • Francophone countries
  • The French national flag