BA (Hons) in Public Relations and International Events Management^ (MH125105)
General Information
Programme Information
Our programme brought together teams of professional faculty with exceptional industry experience to provide students with a better understanding of tomorrow professionalism.
For more details, please click here
Voice from Students
The Bachelor of Arts (Honours) in Public Relations and Management programme offers different opportunities for students to grow and learn. This semester, we join the outbound exchange programme to Rotterdam, the Netherlands. It is an eye-opening experience offering us the opportunity to establish international social networks and broaden our knowledge in various aspects. In addition to classroom study, we also work on a real case study which allows us to gain practical experience in the PR industry.
Through a variety of industry visits, guest lectures and workshops offered by the Bachelor of Arts (Honours) in Public Relations and Management programme, we get connected with the industry and have a thorough understand on the latest market trends. The practical knowledge we learned from our programme has built a strong foundation for our career development in the PR industry.
Jasmine Wong and Sharon Wu
Year 4 Students
Out-of-Class Learning
ICAC Ambassador
Alan Fong, a Year 2 student, joined the ICAC Ambassador Programme promoted by the Student Development Office in the last academic year. Due to his contribution in promoting the importance of probity and integrity to fellow students, he got a four-week internship at ICAC this summer.
Youth Ambassador of International Youth Exchange Programme 2019
Jacky Chan, a Year 4 student, was selected as a Youth Ambassador of International Youth Exchange Programme 2019 – Western Australia Exchange. Organised by the HKSAR Home Affairs Bureau Youth Ambassador Programme, the programme allows the youth ambassadors from different regions to exchange experience and knowledge.
Industry Engagement
Industry Talks
Mr. David Ketchum, CEO & Founder of Current Asia, shared the latest trends and case studies on social media advertising with our students..
Field Trip
With growing concern on corporate citizenship, CSR is one of the hottest topics in the PR industry and it can help build a company’s credibility and reputation. To understand more about the operations of an international port and CSR, a group of Year 4 students visited Hutchison Ports with a guest talk by Mr. Anthony Tam, Head of Group Corporate Affairs of the company.
Internship
Hugo Since, a Year 2 student, served as a Concierge Intern at the City Insider (Concierge) Department at The Murray, Hong Kong this summer. His exposure in the luxury market led him to his current internship at Katherine Amara PR, a PR consultancy serving hospitality clients.
General Information
| VTC Programme Code | Subsidy Amount (21/22)* | |
|---|---|---|
| BA (Hons) in Public Relations and International Events Management^ | MH125105 | HKD$33,100 |
*Under the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (NMTSS), an annual subsidy up to HK$33,100 will be provided to Hong Kong students who have attained:
(a) “3322” in HKDSE when they are enrolled in eligible self-financing first-year-first-degree programmes; or
(b) relevant sub-degree qualifications when they are enrolled in eligible self-financing top-up degree programmes.
For details, please visit http://www.cspe.edu.hk/nmtss.
^With effect from 2020/21 academic year, this new programme title will be used. The programme title before 2020/21 academic year was "Bachelor of Arts (Honours) in Public Relations and Management".