{"id":38171,"date":"2025-02-04T10:44:07","date_gmt":"2025-02-04T02:44:07","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=38171"},"modified":"2026-03-31T11:13:00","modified_gmt":"2026-03-31T03:13:00","slug":"dr-zhang-yingxuan-cynthia","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/dr-zhang-yingxuan-cynthia\/","title":{"rendered":"\u5f20\u6620\u7487\u535a\u58eb"},"content":{"rendered":"
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\u9ad8\u7ea7\u8bb2\u5e08 <\/h2>

\u9152\u5e97\u9910\u996e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u7cfb<\/p>\n

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\u8054\u7edc\u65b9\u6cd5 <\/h4>

\u7535\u90ae<\/strong>: yxzhang@thei.edu.hk<\/font><\/a><\/p>\n

\u7535\u8bdd<\/strong>: +852 3890 8214<\/p>\n

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TEACHING AREAS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  1. Environmental, Social and Governance (ESG)<\/li>
  2. Business Sustainability<\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2014<\/td>\nPh.D.\nThe University of Hong Kong<\/td>\n<\/tr>\n
    2007<\/td>\nM.Phil\nThe University of Hong Kong<\/td>\n<\/tr>\n
    2004<\/td>\nB.Sc.,\nNankai University<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    EMPLOYMENT<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2025-Present<\/td>Senior Lecturer
    Department of Hospitality and Business Management
    Technological and Higher Education Institute of Hong Kong<\/td><\/tr>
    2024-2024<\/td>Sessional Senior Lecturer
    Department of Business Administration,
    Hong Kong Shue Yan University<\/td><\/tr>
    2013-2024<\/td>Sessional Lecturer
    Department of Business Administration,
    Hong Kong Shue Yan University<\/td><\/tr>
    2010-2024<\/td>Research Project Manager and Senior Research Associate
    SRS Consortium for Advanced Study in Dynamic Cooperative Games,
    Hong Kong Shue Yan University<\/td><\/tr><\/tbody><\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC SERVICE<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • Coordinating Editor, International Game Theory Review<\/li>
    • Technical Program Committee (TPC) Member of IEEE TENCON<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      • ESG<\/li>
      • Environmental Management<\/li>
      • Game Theory<\/li>
      • Operations Research<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        • Certified Sustainable Development Planner (CSDP\u00ae<\/sup>)<\/li>
        • Certified ESG Planner\u00a0(CEP\u00ae<\/sup>)<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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          \u00a0<\/p>
          Book<\/strong><\/td>1.\u00a0 \u00a0Yeung, D.W.K., Petrosyan, L.A., Zhang, Y.X.,<\/strong> & Cheung, F. (2017). BEST SCORES solution to the catastrophe-bound environment. Nova Science Publishers, New York, ISBN: 978-1-53610-924-5.<\/td><\/tr>
          Book Chapter<\/strong><\/td>

          1.\u00a0 \u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2025). Trade network with technology spillover: a dynamic fair-sharing cooperative solution. Annals of the International Society of Dynamic Games and Applications<\/em>, forthcoming in 2025.<\/p>

          2.\u00a0 \u00a0 Zhang, Y.X., <\/strong>& Wu, Z. (2025). Exploring key factors influencing Chinese Consumers\u2019 behavioural intention and purchase behaviour on Taobao. In M. Law (Ed.), E-business unplugged: Enhancing interactive online experiences with live streaming and social media<\/em>, pp. 112-133. Dr. Francis Cheung Business Analytics Research Centre, Hong Kong Shue Yan University.<\/p>

          3.\u00a0 \u00a0 \u00a0Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2024). Chapter 13. A cooperative game of technology spillover under durable strategies. In L.A. Petrosyan, V.V. Mazalov and N.A. Zenkevich (eds.), Frontiers of Dynamic Games.<\/em> GTA 2022: Trends in Mathematics. Birkh\u00e4user, Cham.<\/p>

          4.\u00a0 \u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2015). Chapter 12. Subgame consistent cooperative exploitation of species in ecosystems with facilitation. In V. Mazalov, D. Novikov, G. Ougolnitsky, and L. Petrosjan (eds.), Game Theory and Applications<\/em>, Vol. 17, Game-theoretic models in mathematical ecology.<\/p><\/td><\/tr>

          Refereed Articles <\/strong><\/td>

          1.\u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2025). A fair-sharing value for cooperative dynamic network games. Dynamic Games and Applications<\/em>, 15(1), 358\u2013362. DOI: 10.1007\/s13235-024-00562-x.<\/p>

          2.\u00a0 Zhang, Y.X., <\/strong>& Chai, Y.Y. (2025). How Pinduoduo\u2019s E-commerce Experience Shapes Customer Satisfaction and Loyalty: Leveraging Social Networks. Journal of Electronic Commerce in Organizations,<\/em> 23(1), DOI:\u00a010.4018\/JECO.381236.<\/p>

          3.\u00a0 Li, H.Q., & Zhang, Y.X. <\/strong>(2025). Carbon capture and storage and infrastructure innovation in the presence of transboundary pollution: A differential game analysis. Journal of Industrial and Management Optimization,<\/em> 21(6), 4331-4348. DOI:10.3934\/jimo.2025055.<\/p>

          4.\u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2024). Managing interconnected production in a dynamic network: a fair gain-sharing collaborative solution. Contributions to Game Theory and Management<\/em>, 17, 231\u2013242. Retrieved from https:\/\/gametheory.spbu.ru\/article\/view\/21477.<\/p>

          5.\u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2024). A dynamic network game of the fintech industry. Journal of the Operations Research Society of China,<\/em> 12, 5-33. DOI:10.1007\/s40305-022-00434-4.<\/p>

          6.\u00a0 Zhang, Y.X., <\/strong>Law, M., Cui, X.L., & Huang, L.M. (2024). Social media commerce: an empirical study of platform, people and information from the trust. Journal of Systems and Information Technology,<\/em> 26(2), 164-181. DOI: 10.1108\/JSIT-07-2023-0123.<\/p>

          7.\u00a0 Li, H.Q., & Zhang, Y.X. <\/strong>(2024). A differential game analysis of firms\u2019 clean technology innovation with spillover effects and learning-by-doing in a duopoly market. International Game Theory Review,<\/em> DOI: 10.1142\/S0219198924400139.<\/p>

          8.\u00a0 Luo, Y.F., Cui, X.L., Zhou, Q., Zhang, Y.X., <\/strong>& Liu, Q. (2024). Identifying exaggeration in ESG reports using machine learning techniques. Data and Information Management<\/em>, 100084. DOI:10.1016\/j.dim.2024.100084.<\/p>

          9.\u00a0 Li, S.D., & Zhang, Y.X. <\/strong>(2023). Abatement technology innovation and pollution tax design: a dynamic analysis in monopoly, Energy Economics,<\/em> 119 (March), 106569. DOI: 10.1016\/j.eneco.2023.106569.<\/p>

          10.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>(2023). On durable-strategies dynamic game theory. Contributions to Game Theory and Management,<\/em> XVI, 311-324. DOI: 10.21638\/11701\/spbu31.2022.23.<\/p>

          11.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>2023 Bi-objective optimization: a pareto method with analytical solutions. Applied Mathematics,<\/em> 14(1), 57-81. DOI: 10.4236\/am.2023.141004.<\/p>

          12.\u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2021). Trade with technology spillover: a dynamic network game analysis. International Game Theory Review,<\/em> 23(1), 2050011. DOI: 10.1142\/S0219198920500115.<\/p>

          13.\u00a0 Zhang, Y.X.<\/strong>, & Bai, H. (2021). External costs of electricity: a review. Journal of Business and Social Science Review,<\/em> 2(6), 95-109. DOI: 10.48150\/jbssr.v2no6.2021.a1.<\/p>

          14.\u00a0 Yeung, D.W.K., Zhang, Y.X., <\/strong>Bai, H., & Islam, S. (2021). Collaborative environmental management for transboundary air pollution problems: a differential levies game. Journal of Industrial and Management Optimization,<\/em> 17(2), 517-531. DOI:10.3934\/jimo.2019121.<\/p>

          15.\u00a0 Zhang, Y., Bai, H., Hou, H., Zhang, Y., Xu, He., Ji, Y., He, G., & Zhang, Y.X. <\/strong>(2021). Exploring the consumption-based carbon emissions of industrial cities in China: a case study of Tianjin. Environmental Science and Pollution Research,<\/em> 28(21), 26948-26960. DOI: 10.1007\/s11356-021-12563-z.<\/p>

          16.\u00a0 Zhang, Y.X. <\/strong>(2020). Regional collaborative electricity consumption management: an urban operations research model. Operations Research Forum<\/em>, 1(4), 1-28. DOI: 10.1007\/s43069-020-00034-z.<\/p>

          17.\u00a0 Chen, Y., Yeh, A.G.O., Zhang, Y.X.<\/strong> (2017). Political tournament and regional cooperation in China: a game theory approach. Annals of Regional Science, <\/em>58(3), 597\u2013622. DOI: 10.1007\/s00168-017-0809-6.<\/p>

          18.\u00a0 Bai, H.T., Qiao, S., Liu, T., Zhang, Y.X., &<\/strong> Xu, H. (2016). An inquiry into inter-provincial carbon emission difference in China: Aiming to differentiated KPIs for provincial low carbon development. Ecological Indicators,<\/em> 60, 754\u2013765. DOI: 10.1016\/j.ecolind.2015.08.029.<\/p>

          19.\u00a0 Yeung, D.W.K., Zhang, Y.X., & <\/strong>Yeung, P.M. (2016). A recursive sequence of sums of consecutive\u00a0embedded coalitions. International Journal of Mathematical Analysis,<\/em> 10(1), 9-14. DOI: 10.12988\/ijma.2016.59227.<\/p>

          20.\u00a0 Bai, H.T., Zhang, Y.X.,<\/strong> Wang, H., Huang, Y., & Xu, H. (2014). A hybrid method for provincial scale energy-related carbon emission allocation in China. Environmental Science & Technology,<\/em> 48(5), 2541\u20132550. DOI: 10.1021\/es404562e. <\/strong><\/p>

          21.\u00a0 Yeung, D.W.K., Zhang, Y.X.<\/strong>, Yeung, P.M., & Mak, D. (2010). Dynamic game of offending and law enforcement: a stochastic extension. International Game Theory Review<\/em>, 12(4), 471-481. DOI: 10.1142\/S0219198910002787.<\/p><\/td><\/tr>

          Conference Papers and Journalistic Articles<\/strong><\/td>

          1.\u00a0 Yeung, D.W.K., Petrosyan, L.A., & Zhang, Y.X. <\/strong>(2024). Managing Interconnection of Electricity Generation, Transmission and Distribution: A Dynamic Collaborative Solution. TENCON 2024 – 2024 IEEE Region 10 Conference (TENCON)<\/em>, Singapore, pp. 994-997, Doi: 10.1109\/TENCON61640.2024.10902846.<\/p>

          2.\u00a0 Luo, Y.F., Cui, X.L., Zhou, Q., & Zhang, Y.X.<\/strong>, & Liu, Q. (2023). Identifying Exaggeration in ESG Reports using Machine Learning Techniques. 2023 International Conference on Images, Machine Learning, and Artificial Intelligence, Shenzhen, 30 December 2023.<\/p>

          3.\u00a0 Yeung, D.W.K., Yuen, T., & Zhang, Y.X.: <\/strong>The Economics Behind the Evolution of the FinTech Industry. International Conference: The Evolution of Digital Entrepreneurship, FinTech and FinReg, Hong Kong, 24 March 2021.<\/p>

          4.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>(2020). A Dynamic Network Game of Trade Augmentation under Technology Spillover. 31 Stony Brook International Conference on Game Theory Workshop on Differential Games, Stony Brook, New York, 27-28 July 2020.<\/p>

          5.\u00a0 Lam, L., Lui, A., & Zhang, Y.X. <\/strong>(2019) A New Game Theory Paradigm from HKSYU. SHUE YAN Newsletter, December 2019\/January 2020 Combined Issue, pp.2-3.<\/p>

          6.\u00a0 Xu, Y.H., & Zhang, Y.X.<\/strong> (2012). Overcoming Market Failures with Cooperation (in Chinese: \u5408\u4f5c\u6230\u52dd\u4e0d\u5b8c\u5168\u7af6\u722d\u5e02\u5834). Hong Kong Economic Times, 29 Feb 2012.<\/p>

          7.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>(2012). Industrial Pollution Problems in Pearl-River-Delta and Mechanism Design for an Inter-regional Management Regime. In Proceedings of the 7th Annual Conference of the Asian Studies Association, S.C. Chan (ed.), Shue Yan University, Hong Kong, 2-3 March 2012, pp.201-231.<\/p>

          8.\u00a0 Xu, Y.H., Zhang, Y.X., <\/strong>Thomas Chen. X. (2012). Regime-Switching Volatility: Evidence from the Hong Kong Stock Exchange. In Proceedings of the 7th Annual Conference of the Asian Studies Association, S.C. Chan (ed.), Shue Yan University, HK, 2-3 March 2012, pp.512-518.<\/p>

          9.\u00a0 Zhang, Y.X.<\/strong> (2009). From St. Petersburg University\u2019s Mathematics Tradition to Financial Tsunami (in Chinese: \u5f9e\u8056\u5f7c\u5f97\u5821\u6578\u5b78\u8ac7\u5230\u91d1\u878d\u6d77\u562f). Ming Pao Daily News, 24 May 2009.<\/p>

          10.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>(2008). On Financial Constraint in Intertemporal Cooperative Pollution Management Games. TOCSIN Cambridge Meeting, Judge Business School, Cambridge, K., 10-11 December 2008.<\/p>

          11.\u00a0 Yeung, D.W.K., & Zhang, Y.X. <\/strong>(2008). Environmental Problems in China: From Kyoto Protocol and Bali Roadmap to Foundations for a Cooperative Game-theoretic Solution. International Workshop on \u201cModeling Technology Oriented RD&D Strategic Cooperation for Climate Change Mitigation: Methodological Issues and Alternative Policy Scenarios\u201d, Venice, Italy, 17-18 March 2008.<\/p>

          12.\u00a0 Zhang, Y.X.<\/strong> (2007). Challenge to Coastal Zone Management System in Shantou, China. International Conference on Contemporary China Studies, The University of Hong Kong, HK, 5-6 January, 2007.<\/p>

          13.\u00a0 Zhang, Y.X.<\/strong> (2006). An Integrated Approach towards Coastal Zone Management in Shantou. 2006 Annual Meeting of the Association of American Geographers, Chicago, Illinois, USA, 7-11 March, 2006.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          Senior Lecturer Department of Hospitality and Business Management Contact details Email: yxzhang@thei.edu.hk Phone: +852 3890 8214 TEACHING AREAS Environmental, Social and Governance (ESG) Business Sustainability ACADEMIC QUALIFICATIONS 2014 Ph.D. The University of Hong Kong 2007 M.Phil The University of Hong … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-38171","page","type-page","status-publish","hentry"],"yoast_head":"\nDr ZHANG Yingxuan, Cynthia - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/dr-zhang-yingxuan-cynthia\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr ZHANG Yingxuan, Cynthia - 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