{"id":78375,"date":"2026-09-02T15:30:12","date_gmt":"2026-09-02T07:30:12","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=78375"},"modified":"2026-09-08T16:22:08","modified_gmt":"2026-09-08T08:22:08","slug":"prof-leung-xi-yu-cece","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/prof-leung-xi-yu-cece\/","title":{"rendered":"\u6881\u4fde\u66e6\u6559\u6388"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"78375\" class=\"elementor elementor-78375\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeedc6 e-con-full e-flex e-con e-parent\" data-id=\"eaeedc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e9acee4 e-con-full e-flex e-con e-child\" data-id=\"e9acee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84da493 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"84da493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"961\" src=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-768x1153.jpg\" class=\"attachment-medium_large size-medium_large wp-image-78964\" alt=\"\" srcset=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-768x1153.jpg 768w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-267x400.jpg 267w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-682x1024.jpg 682w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-1023x1536.jpg 1023w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1-8x12.jpg 8w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1.jpg 1066w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-215a29d e-con-full e-flex e-con e-child\" data-id=\"215a29d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea855b elementor-widget__width-inherit elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"cea855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading\"><h2 class=\"title\">\u6559\u6388 <\/h2><div class=\"sub-heading\"><p>\u9152\u5e97\u9910\u996e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u7cfb<\/p>\n<hr style=\"border: 1px solid #0f4c81\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a54fd thim-ekits-heading-text-left elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"51a54fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading text-left\"><h4 class=\"title\">\u8054\u7edc\u65b9\u6cd5 <\/h4><div class=\"sub-heading\"><p><strong>\u7535\u90ae<\/strong>: <a href=\"mailto:fionachi@thei.edu.hk\" class=\"white\"><font color=\"#ffffff\">\tceceleung@thei.edu.hk<\/font><\/a><\/p>\n<p><strong>\u7535\u8bdd<\/strong>: +852 3890 8141<\/p>\n<p><\/font><\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b075d elementor-widget elementor-widget-spacer\" data-id=\"d5b075d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3389e2 elementor-widget elementor-widget-n-accordion\" data-id=\"d3389e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2210\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2210\" class=\"elementor-element elementor-element-941023d e-con-full e-flex e-con e-child\" data-id=\"941023d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46bdf7d elementor-widget elementor-widget-text-editor\" data-id=\"46bdf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"translation-block\"><div class=\"profile\"><ol><li>Digital Marketing<\/li><li>Hospitality and Tourism Technology<\/li><li>Research Method<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2211\" class=\"elementor-element elementor-element-199c4e2 e-con-full e-flex e-con e-child\" data-id=\"199c4e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc756fd elementor-widget elementor-widget-text-editor\" data-id=\"fc756fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td width=\"121\"><p>2009 \u2013 2012<\/p><\/td><td width=\"529\"><p><strong>Hospitality Administration, Ph.D.<\/strong><\/p><p>University of Nevada, Las Vegas, U.S.A.<\/p><\/td><\/tr><tr><td width=\"121\"><p>2003 \u2013 2006<\/p><\/td><td width=\"529\"><p><strong>Human Geography, M.S. <\/strong><\/p><p>Peking University, China<\/p><\/td><\/tr><tr><td width=\"121\"><p>1999 \u2013 2003<\/p><\/td><td width=\"529\"><p><strong>Urban and Rural Planning, B.S.\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><p>Peking University, China<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2212\" class=\"elementor-element elementor-element-67c6895 e-con-full e-flex e-con e-child\" data-id=\"67c6895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-923ba74 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"923ba74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td width=\"121\"><p>2026 \u2013 present<\/p><\/td><td width=\"529\"><p><strong>\u6559\u6388<\/strong><\/p><p>\u9152\u5e97\u9910\u996e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u7cfb<br \/>Technological and Higher Education Institute of Hong Kong<\/p><\/td><\/tr><tr><td width=\"121\"><p>2025 \u2013 2026<\/p><\/td><td width=\"529\"><p><strong>Program Chair &amp; Associate Professor<\/strong><\/p><p>School of Consumer Sciences, Kansas State University<\/p><\/td><\/tr><tr><td width=\"121\"><p>2022 \u2013 2025<\/p><\/td><td width=\"529\"><p><strong>Associate Professor &amp; Graduate Program Coordinator<\/strong><\/p><p>Department of Hospitality, Event &amp; Tourism Management, University of North Texas<\/p><\/td><\/tr><tr><td width=\"121\"><p>2016 \u2013 2022<\/p><\/td><td width=\"529\"><p><strong>\u52a9\u7406\u6559\u6388<\/strong><\/p><p>Department of Hospitality and Tourism Management, University of North Texas<\/p><\/td><\/tr><tr><td width=\"121\"><p>2013 \u2013 2015<\/p><\/td><td width=\"529\"><p><strong>Pricing Analyst<\/strong><\/p><p>Allegiant Air, Las Vegas, NV<\/p><\/td><\/tr><tr><td width=\"121\"><p>2012 \u2013 2013<\/p><\/td><td width=\"529\"><p><strong>\u52a9\u7406\u6559\u6388<\/strong><\/p><p>Department of Nutrition &amp; Hospitality Management, University of Mississippi<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> AWARDS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2213\" class=\"elementor-element elementor-element-e1f4a2c e-con-full e-flex e-con e-child\" data-id=\"e1f4a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3f45b elementor-widget elementor-widget-text-editor\" data-id=\"0a3f45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"100%\"><tbody><tr><td width=\"12%\"><p>2026<\/p><\/td><td width=\"87%\"><p><strong>Highly Commended Article Award<\/strong><\/p><p>\u201cWhen the future feels closer than the past: An experimental research of nostalgia vs. forestalgia in destination ads\u201d<\/p><p><em>Journal of Hospitality &amp; Tourism Research<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2026<\/p><\/td><td width=\"87%\"><p><strong>Elite Reviewer Award<\/strong><\/p><p><em>Journal of Travel Research<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2025<\/p><\/td><td width=\"87%\"><p><strong>Best Research Paper Award<\/strong><\/p><p>\u201cConsumer responses to AI recommendations in hospitality.\u201d<\/p><p><em>The 3rd\u00a0World\u00a0Conference\u00a0on Smart\u00a0Tourism<\/em>. Macau, China.<\/p><\/td><\/tr><tr><td width=\"12%\"><p>2025<\/p><\/td><td width=\"87%\"><p><strong>World\u2019s Top 2% Cited Scientists\u2019 List<\/strong><\/p><p><em>Stanford University &amp; Elsevier<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2025<\/p><\/td><td width=\"87%\"><p><strong>Research Impact Award<\/strong><\/p><p><em>College of Merchandising, Hospitality, &amp; Tourism, University of North Texas<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2024<\/p><\/td><td width=\"87%\"><p><strong>World\u2019s Top 2% Cited Scientists\u2019 List<\/strong><\/p><p><em>Stanford University &amp; Elsevier<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2024<\/p><\/td><td width=\"87%\"><p><strong>Toulouse Scholars Award<\/strong><\/p><p><em>University of North Texas<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2024<\/p><\/td><td width=\"87%\"><p><strong>Conference Best Paper Award<\/strong><\/p><p>\u201cTreat humans as objects: Robot anthropomorphism and hospitality employees\u2019 workplace objectification\u201d<\/p><p><em>2024 Annual ICHRIE Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2023<\/p><\/td><td width=\"87%\"><p><strong>World\u2019s Top 2% Cited Scientists\u2019 List<\/strong><\/p><p><em>Stanford University &amp; Elsevier<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2022<\/p><\/td><td width=\"87%\"><p><strong>Conference Best Paper Award<\/strong><\/p><p>\u201cVirtual kitchen or physical restaurant: Consumer\u2019s choice based on causal attribution and power\u201d<\/p><p><em>2022 Annual ICHRIE Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2021<\/p><\/td><td width=\"87%\"><p><strong>FutureFund\u2122 Case Study Competition &#8211; Third Place Winner<\/strong><\/p><p>\u201cHow DMOs respond to the COVID-19 pandemic: The case of Los Angeles\u201d<\/p><p><em>2021 Annual ICHRIE (International Council on Hotel, Restaurant, and Institutional Education) Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2021<\/p><\/td><td width=\"87%\"><p><strong>Conference Best Paper Award<\/strong><\/p><p>\u201cExploring perceived risks in ordering online food deliveries during COVID-19\u201d<\/p><p><em>2021 West Federation CHRIE Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2019<\/p><\/td><td width=\"87%\"><p><strong>Conference Best Paper Award <\/strong><\/p><p>\u201cVirtual reality in hotel commercials: An experimental study of advertising effectiveness\u201d<\/p><p><em>2019 Annual ICHRIE Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2019<\/p><\/td><td width=\"87%\"><p><strong>Research Impact Award<\/strong><\/p><p><em>College of Merchandising, Hospitality, &amp; Tourism, University of North Texas<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2018<\/p><\/td><td width=\"87%\"><p><strong>Emerald Literati Highly Commended Paper Award<\/strong><\/p><p>\u201cHotel social media marketing: A study on message strategy and its effectiveness\u201d<\/p><p><em>Journal of Hospitality and Tourism Technology <\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2016<\/p><\/td><td width=\"87%\"><p><strong>Article of the Year Award<\/strong><\/p><p>\u201cThe marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter\u201d<\/p><p><em>Journal of Hospitality &amp; Tourism Research<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2016<\/p><\/td><td width=\"87%\"><p><strong>ProQuest Most-Accessed Dissertations &amp; Theses Award<\/strong><\/p><p>\u201cThe marketing effectiveness of hotel Facebook pages: From perspectives of customers and messages\u201d<\/p><p>Top <u>25 Most-Accessed<\/u> Dissertations and Theses of <u>2 Million<\/u> Full-Text Graduate Works in <em>ProQuest <\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2013<\/p><\/td><td width=\"87%\"><p><strong>Outstanding Dissertation Award<\/strong><\/p><p>\u201cThe marketing effectiveness of hotel Facebook pages: From perspectives of customers and messages\u201d<\/p><p><em>University of Nevada, Las Vegas<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2012<\/p><\/td><td width=\"87%\"><p><strong>Conference Best Paper Award <\/strong><\/p><p>\u201cThe marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter\u201d<\/p><p><em>2012 Annual ICHRIE Conference<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2012<\/p><\/td><td width=\"87%\"><p><strong>Outstanding Presentation Award &#8211; First Place Winner<\/strong><\/p><p>\u201cA conceptual model of the marketing effectiveness of social media in the hotel industry\u201d<\/p><p><em>Graduate &amp; Professional Student Research Forum, University of Nevada, Las Vegas<\/em><\/p><\/td><\/tr><tr><td width=\"12%\"><p>2011<\/p><\/td><td width=\"87%\"><p><strong>Excellent Paper Award &#8211; Third Place Winner<\/strong><\/p><p>\u201cTourist cognition of sense of place in tourism attractions\u201d<\/p><p><em>China National Tourism Administration<\/em><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2214\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2214\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <div class=\"translation-block\"><div class=\"masc\">ACADEMIC SERVICES<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2214\" class=\"elementor-element elementor-element-c0e3c72 e-con-full e-flex e-con e-child\" data-id=\"c0e3c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f4dad elementor-widget elementor-widget-text-editor\" data-id=\"d0f4dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td width=\"168\"><p><strong>Deputy Editor<\/strong><\/p><\/td><td width=\"482\"><p><em>Tourism Review <\/em>(SSCI Q1)<\/p><\/td><\/tr><tr><td width=\"168\"><p><strong>Associate Editor<\/strong><\/p><\/td><td width=\"482\"><p><em>Journal of Hospitality and Tourism Management <\/em>(SSCI Q1)<\/p><p><em>Journal of Smart Tourism<\/em><\/p><\/td><\/tr><tr><td width=\"168\"><p><strong>Editorial Board Member<\/strong><\/p><\/td><td width=\"482\"><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Annals of Tourism Research<\/em> (SSCI Q1)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>International Journal of Contemporary Hospitality Management <\/em><\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (SSCI Q1)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Journal of Travel Research <\/em>(SSCI Q1)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Information Technology &amp; Tourism <\/em>(SSCI Q1)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Tourism Management Perspectives<\/em> (SSCI Q1)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Journal of Hospitality &amp; Tourism Research <\/em>(SSCI Q2)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Journal of Hospitality and Tourism Technology <\/em>(SSCI Q2)<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Tourism Analysis: An interdisciplinary Tourism &amp; Hospitality Journal<\/em><\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Journal of Hospitality &amp; Tourism Education<\/em><\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Journal of Global Hospitality and Tourism<\/em><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2215\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2215\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> PROFESSIONAL SOCIETY <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2215\" class=\"elementor-element elementor-element-9e21f02 e-con-full e-flex e-con e-child\" data-id=\"9e21f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2376c42 elementor-widget elementor-widget-text-editor\" data-id=\"2376c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td width=\"113\"><p>Since 2016<\/p><\/td><td width=\"537\"><p>Member, <em>International Council on Hotel, Restaurant, and Institutional Education <\/em>(ICHRIE)<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2216\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2216\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SELECTED PUBLICATIONS\/CONFERENCE PRESENTATIONS  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2216\" class=\"elementor-element elementor-element-4f70d5e e-flex e-con-boxed e-con e-child\" data-id=\"4f70d5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2216\" class=\"elementor-element elementor-element-411975f e-con-full e-flex e-con e-child\" data-id=\"411975f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c30bb5 elementor-widget elementor-widget-text-editor\" data-id=\"9c30bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Shi, C., <strong>Leung, X. Y.<\/strong>, Buhalis, D., &amp; Bai, B. (2026). Artificial intelligence\u2013based\u00a0employee selection in tourism and hospitality: Justice, inclusion, and gender differences in resume screening and interviews. <em>Tourism Management<\/em>, accepted June 11, 2026.<\/li><li>Li, B., <strong>Leung, X. Y.<\/strong>, Huo, Y., &amp; Yang, L. (2026). From humans to objects: The impact of service robots on employees\u2019 objectification of others in the hospitality workplace. <em>International Journal of Hospitality Management<\/em>, 134, 104597. <a href=\"https:\/\/doi.org\/10.1016\/j.ijhm.2026.104597\">https:\/\/doi.org\/10.1016\/j.ijhm.2026.104597<\/a><\/li><li>Yang, L., <strong>Leung, X. Y.<\/strong>, &amp; Xiong, W. (2026). Authenticity in the age of generative AI: Reimagining host-guest relations in travel planning. <em>Journal of Travel Research<\/em>, DOI: 10.1177\/00472875261420609<\/li><li>Cai, R., <strong>Leung, X. Y.<\/strong>, &amp; Lu, L. (2026). When the future feels closer than the past: An experimental research of nostalgia vs. forestalgia in destination ads. <em>Journal of Hospitality &amp; Tourism Research<\/em>, <em>50<\/em>(2),\u00a0225-241.<\/li><li>Cai X., Hu, Z., <strong>Leung, X. Y.<\/strong>, Xiong, W., &amp; Zhang (2025). The impact of perceived amount of information on impulsive travel intention: An application of information gap theory. <em>Current Issues in Tourism<\/em>, https:\/\/doi.org\/10.1080\/13683500.2025.2606946<\/li><li>Wang, Z., <strong>Leung, X. Y.<\/strong>, &amp; Huang, X. (2025). Empowering women through tourism: a systematic literature review.\u00a0<em>Current Issues in Tourism<\/em>, https:\/\/doi.org\/10.1080\/13683500.2025.2556985<\/li><li>Lyu, J., <strong>Leung, X. Y.<\/strong>, Mao, Z., Li, Y., &amp; Qiu, H. (2025). Gendered pathways to successful aging in a digital society: A longitudinal study of social media usage and travel consumption. <em>Journal of Hospitality and Tourism Technology<\/em>, https:\/\/doi.org\/10.1108\/JHTT-03-2025-0193<\/li><li>Song, H., Wu, M., Chen, J., &amp; <strong>Leung, X. Y.<\/strong> (2025). Online or offline servicescapes: Examining the flow experience in industrial tourism. <em>Tourism Review<\/em>, <em>81<\/em>(2), 908-930. <a href=\"https:\/\/doi.org\/10.1108\/TR-10-2024-0916\">https:\/\/doi.org\/10.1108\/TR-10-2024-0916<\/a><\/li><li>Wang, Z., <strong>Leung, X. Y.<\/strong>, &amp; Huang, X. (2025). Redefining womanhood: Solo travel as intersectional rites of passage. <em>Tourism Management<\/em>, 111, 105225. <a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2025.105225\">https:\/\/doi.org\/10.1016\/j.tourman.2025.105225<\/a><\/li><li>Xiong, W., Luo, X., <strong>Leung, X. Y.<\/strong>, &amp; Huang, M. (2025). Unraveling meaning in life from tourism: An iconology approach on cancer patients. <em>Tourism Management Perspectives<\/em>, 58, 101369. <a href=\"https:\/\/doi.org\/10.1016\/j.tmp.2025.101369\">https:\/\/doi.org\/10.1016\/j.tmp.2025.101369<\/a><\/li><li>Ding, Y., Sun, J., <strong>Leung, X. Y.<\/strong>, &amp; Liu, S. (2025). Museum experience and revisit intention: the impact of multitasking.\u00a0<em>Tourism Review<\/em>, <em>81<\/em>(5), 1511-1527. <a href=\"https:\/\/doi.org\/10.1108\/TR-08-2024-0692\">https:\/\/doi.org\/10.1108\/TR-08-2024-0692<\/a><\/li><li><strong>Leung, X. Y.<\/strong>, Jin, D., &amp; Shi, X. (2025). Rethinking hospitality leadership: Cultivating human-robot co-working harmony through rapport leadership. <em>Journal of Hospitality &amp; Tourism Research<\/em>, <em>49<\/em>(8), 1432-1446. <a href=\"https:\/\/doi.org\/10.1177\/10963480251328575\">https:\/\/doi.org\/10.1177\/10963480251328575<\/a><\/li><li>Shi, X., Shi, H., &amp; <strong>Leung, X. Y.<\/strong> (2025). Examining the impact of realistic job previews on leaders\u2019 behavioral integrity and newcomers\u2019 psychological contract breach: A multiwave field experiment. <em>International Journal of Contemporary Hospitality Management<\/em>, 37(6), 1981-2002.<\/li><li>Zhao, L., Zhang, W., J. M. Chen, &amp; <strong>Leung, X. Y.<\/strong> (2026). Impacts of population aging on tourism development in China: Direct, indirect, and spatial perspectives. <em>Current Issues in Tourism<\/em>, 29(14), 2824-2840. <a href=\"https:\/\/doi.org\/10.1080\/13683500.2024.2440617\">https:\/\/doi.org\/10.1080\/13683500.2024.2440617<\/a><\/li><li>Li, L., <strong>Leung, X. Y.<\/strong>, &amp; Yang, L. (2025). How tie strength and face consciousness moderate the impact of social media on impulsive travel intentions: A social-technical perspective. <em>Journal of Hospitality and Tourism Technology<\/em>, <em>16<\/em>(3), 479-495. <a href=\"https:\/\/doi.org\/10.1108\/JHTT-02-2024-0112\">https:\/\/doi.org\/10.1108\/JHTT-02-2024-0112<\/a><\/li><li>Xiong, W., Huang, M., <strong>Leung, X. Y.<\/strong>, &amp; Li, Y. (2025). The healing impact of travel on the mental health of breast cancer patients. <em>Tourism Management<\/em>, <em>106<\/em>, 104997. <a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2024.104997\">https:\/\/doi.org\/10.1016\/j.tourman.2024.104997<\/a><\/li><li><strong>Leung, X. Y.<\/strong>, Zhong, Y., &amp; Sun, J. (2025). The impact of social media influencer\u2019s age cue on older adults\u2019 travel intention: The moderating roles of travel cues and travel constraints. <em>Tourism Management<\/em>, <em>106<\/em>, 104979. <a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2024.104979\">https:\/\/doi.org\/10.1016\/j.tourman.2024.104979<\/a><\/li><li>Wang, D., Ma, E., &amp; <strong>Leung, X. Y.<\/strong> (2024). Working with robots: A job design perspective of hospitality employees\u2019 collaboration intentions with service robots. <em>Journal of Hospitality and Tourism Management<\/em>, <em>61<\/em>, 66-77.<\/li><li>Huang, H., &amp; <strong>Leung, X. Y.<\/strong> (2025). Experimental design for sustainable tourism: A horizon 2050 paper. <em>Tourism Review<\/em>, <em>80<\/em>(1), 286-298. <a href=\"https:\/\/doi.org\/10.1108\/TR-12-2023-0867\">https:\/\/doi.org\/10.1108\/TR-12-2023-0867<\/a><\/li><li><strong>Leung, X. Y.<\/strong>, Buhalis, D., &amp; Viglia, G. (2024). Immersive advertising through experience cocreation: Lessons from the visitor economy. <em>Journal of Advertising Research<\/em>,<em> 64<\/em>(3), 319-334. DOI:\u00a010.2501\/JAR-2024-019<\/li><li>Park, J., <strong>Leung, X. Y.<\/strong>, Ponting, S. S. A., &amp; Cain, L. (2024). Impact of supervisor identity on hospitality employees\u2019 work intentions: Rethinking of social dominance and intersectionality theory.\u00a0<em>Journal of Hospitality and Tourism Management<\/em>,\u00a0<em>59<\/em>, 49-59. <a href=\"https:\/\/doi.org\/10.1016\/j.jhtm.2024.03.011\">https:\/\/doi.org\/10.1016\/j.jhtm.2024.03.011<\/a><\/li><li>Huang, X., <strong>Leung, X. Y.,<\/strong> Li, S., &amp; Wei, Z.* (2024). Tourism consumers&#8217; time estimation of virtual reality experience: Combining self-reporting and physiological measures. <em>Tourism Management Perspectives<\/em>, <em>50<\/em>, 101210. <a href=\"https:\/\/doi.org\/10.1016\/j.tmp.2023.101210\">https:\/\/doi.org\/10.1016\/j.tmp.2023.101210<\/a><\/li><li>Song, X., Gu, H., Li, Y., <strong>Leung, X. Y.<\/strong>, &amp; Ling, X. (2024). The influence of robot anthropomorphism and perceived intelligence on hotel guests\u2019 continuance usage intention. <em>Information Technology &amp; Tourism<\/em>, <em>26<\/em>, 89-117. <a href=\"https:\/\/doi.org\/10.1007\/s40558-023-00275-8\">https:\/\/doi.org\/10.1007\/s40558-023-00275-8<\/a><\/li><li>Song, X., Li, Y., <strong>Leung, X. Y.<\/strong>, &amp; Mei, D. (2024). Service robots and hotel guests\u2019 perceptions: Anthropomorphism and stereotypes. <em>Tourism Review<\/em>, <em>79<\/em>(2), 505-522. <a href=\"https:\/\/doi.org\/10.1108\/TR-04-2023-0265\">https:\/\/doi.org\/10.1108\/TR-04-2023-0265<\/a><\/li><li>Wei, Z., <strong>Leung, X. Y.<\/strong>, &amp; Xu, H. (2024). Examine pet travel experiences from human\u2013pet interaction: The moderating role of pet attachment. <em>Tourism Review<\/em>, <em>79<\/em>(4), 812-824. <a href=\"https:\/\/doi.org\/10.1108\/TR-01-2023-0002\">https:\/\/doi.org\/10.1108\/TR-01-2023-0002<\/a><\/li><li><strong>Leung, X. Y.<\/strong>, Fong, L. H. N., Xue X., &amp; Mattila, A. S. (2024). What makes experimental research publishable in leading hospitality and tourism journals? Perspectives of editorial board members. <em>International Journal<\/em> <em>of Contemporary Hospitality Management<\/em>, <em>36<\/em>(4), 1418-1431. <a href=\"https:\/\/doi.org\/10.1108\/IJCHM-12-2022-1514\">https:\/\/doi.org\/10.1108\/IJCHM-12-2022-1514<\/a><\/li><li><strong>Leung, X. Y.<\/strong>, Cui, R., Zhang, H.*, &amp; Bai, B. (2024). When causal attribution meets cuisine type: How consumer power and moral identity moderate virtual kitchen patronage. <em>International Journal<\/em> <em>of Contemporary Hospitality Management<\/em>, <em>36<\/em>(4), 1279-1298. <a href=\"https:\/\/doi.org\/10.1108\/IJCHM-12-2022-1554\">https:\/\/doi.org\/10.1108\/IJCHM-12-2022-1554<\/a><\/li><li>Liu, M., Liu, X., Muskat, B., <strong>Leung, X.<\/strong>, &amp; Liu, S. (2024). Employees\u2019 self-esteem in psychological contract: Workplace ostracism and counterproductive behavior. <em>Tourism Review<\/em>, <em>79<\/em>(1), 152-166. <a href=\"https:\/\/doi.org\/10.1108\/TR-11-2022-0535\">https:\/\/doi.org\/10.1108\/TR-11-2022-0535<\/a><\/li><li>Zhong, Y., <strong>Leung, X. Y.<\/strong>, Sun, J, &amp; Ng, B. P. (2023). The impacts of pandemic-related media coverage on workplace ageism among younger hospitality and tourism employees. <em>International Journal<\/em> <em>of Contemporary Hospitality Management<\/em>, <em>35<\/em>(11), 3787-3806. <a href=\"https:\/\/doi.org\/10.1108\/IJCHM-11-2022-1351\">https:\/\/doi.org\/10.1108\/IJCHM-11-2022-1351<\/a><\/li><li>Hernandez-Calderon, A., <strong>Leung, X. Y.<\/strong>, &amp; Kim, J. (2023). Hotel guests\u2019 intention to stay during the pandemic: A comparison of frequent versus non-frequent travelers. <em>Journal of Hospitality and Tourism Management<\/em>, 56, 48-57. https:\/\/doi.org\/10.1016\/j.jhtm.2023.06.008<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2217\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2217\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> RESEARCH INTERESTS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2217\" class=\"elementor-element elementor-element-72501f8 e-con-full e-flex e-con e-child\" data-id=\"72501f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b23258 elementor-widget elementor-widget-text-editor\" data-id=\"5b23258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Employee Management<\/li><li>Experimental Design<\/li><li>Hospitality\/Tourism Information Technology<\/li><li>Social Media<\/li><li>Tourist Behaviour<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Professor Department of Hospitality and Business Management Contact details Email: ceceleung@thei.edu.hk Phone: +852 3890 8141 TEACHING AREAS Digital Marketing Hospitality and Tourism Technology Research Method ACADEMIC QUALIFICATIONS 2009 \u2013 2012 Hospitality Administration, Ph.D. University of Nevada, Las Vegas, U.S.A. 2003 &hellip; <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-78375","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof LEUNG Xi Yu, Cece - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/prof-leung-xi-yu-cece\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof LEUNG Xi Yu, Cece - Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Professor Department of Hospitality and Business Management Contact details Email: ceceleung@thei.edu.hk Phone: +852 3890 8141 TEACHING AREAS Digital Marketing Hospitality and Tourism Technology Research Method ACADEMIC QUALIFICATIONS 2009 \u2013 2012 Hospitality Administration, Ph.D. University of Nevada, Las Vegas, U.S.A. 2003 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/prof-leung-xi-yu-cece\/\" \/>\n<meta property=\"og:site_name\" content=\"Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T08:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/09\/DHBM_LEUNG-Xi-yu_Cece-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/\",\"url\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/\",\"name\":\"Prof LEUNG Xi Yu, Cece - Technological and Higher Education Institute of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DHBM_LEUNG-Xi-yu_Cece-1-768x1153.jpg\",\"datePublished\":\"2026-09-02T07:30:12+00:00\",\"dateModified\":\"2026-09-08T08:22:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DHBM_LEUNG-Xi-yu_Cece-1-768x1153.jpg\",\"contentUrl\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DHBM_LEUNG-Xi-yu_Cece-1-768x1153.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/academic-staff-department-of-hospitality-and-business-management\\\/prof-leung-xi-yu-cece\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thei.edu.hk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academic Staff &#8211; 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