{"id":78417,"date":"2026-08-28T15:59:25","date_gmt":"2026-08-28T07:59:25","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=78417"},"modified":"2026-09-01T09:26:00","modified_gmt":"2026-09-01T01:26:00","slug":"dr-zhang-yuetian-michael","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/dr-zhang-yuetian-michael\/","title":{"rendered":"\u5f20\u5cb3\u5929\u535a\u58eb"},"content":{"rendered":"
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\u9ad8\u7ea7\u8bb2\u5e08 <\/h2>

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\u8054\u7edc\u65b9\u6cd5 <\/h4>

\u7535\u90ae<\/strong>: yuetian.zhang@thei.edu.hk<\/font><\/a><\/p>\n

\u7535\u8bdd<\/strong>: +852 3890 8139<\/p>\n

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TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  1. AI Revolutions & Applications in Tourism & Hospitality<\/li>
  2. Strategic Marketing Management for the International Tourism Industry<\/li>
  3. Tourism Research Method<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2021 \u2013 2025<\/p><\/td>

    Ph.D. in Tourism management<\/p>

    Macau University of Science and Technology<\/p><\/td><\/tr>

    2019 \u2013 2021<\/p><\/td>

    Master of Science in International Hospitality Management<\/p>

    The Hong Kong Polytechnic University<\/p><\/td><\/tr>

    2015 \u2013 2019<\/p><\/td>

    Bachelor of Science in International Hospitality Management<\/p>

    Ecole H\u00f4teli\u00e8re de Lausanne (EHL Hospitality Business School)<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2026 \u2013 Present<\/p><\/td>

    \u9ad8\u7ea7\u8bb2\u5e08<\/p>

    \u9152\u5e97\u9910\u996e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u7cfb<\/p>

    Technological and Higher Education Institute of Hong Kong<\/p><\/td><\/tr>

    2023 \u2013 2025<\/p><\/td>

    Founder\/Director<\/p>

    PARNERS (HONG KONG) Investment Limited<\/p><\/td><\/tr>

    2021 \u2013 2025<\/p><\/td>

    Founder\/Director<\/p>

    Qing Ban Education Technology Limited (YEAH)<\/p><\/td><\/tr>

    2020 \u2013 2021<\/p><\/td>

    Part-Time Research Assistant<\/p>

    The Hong Kong Polytechnic University<\/p><\/td><\/tr>

    2018<\/p><\/td>

    Assistant of Operations Vice President, Greater China<\/p>

    Marriott International<\/p><\/td><\/tr><\/tbody><\/table>

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    2024<\/p><\/td>

    Prize Winner<\/p>

    Hurun U30 Entrepreneurship Pioneer Changshu, China<\/p><\/td><\/tr><\/tbody><\/table>

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    ACADEMIC SERVICES<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Ad Hoc Reviewer<\/p><\/td>

    International Journal of Hospitality Management (IJHM)<\/p><\/td><\/tr>

    Ad Hoc Reviewer<\/p><\/td>

    Journal of Hospitality and Tourism Management (JHTM)<\/p><\/td><\/tr>

    Ad Hoc Reviewer<\/p><\/td>

    Electronic Markets (EM)<\/p><\/td><\/tr>

    Early Career Editorial Board Member<\/p><\/td>

    International Journal of Tourism and Cultural Heritage (IJTCH)<\/p><\/td><\/tr>

    Advisory Board Member<\/p><\/td>

    National Hospitality Youth Summit on Integration between Industry & Education<\/p><\/td><\/tr>

    Deputy Main Translation of Restaurant Service Series of Teaching Materials<\/p><\/td>

    Word Skills Hotel Reception and Restaurant Service Editorial Committee, Huazhong University of Science & Technology Press, Jorizon Education Consulting CO., Ltd.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    SELECTED PUBLICATIONS, CONFERENCE PRESENTATIONS, BOOK CHAPTERS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    1. Pan, S., Zhang Y., <\/strong>& Wang, Y. (2026) \u201cImplementing AI-assisted Cross-cultural Training for Hospitality Interns and its Boundary Conditions: The Development of Cultural Intelligence and Career-related Outcomes.\u201d Journal of Hospitality and Tourism Technology<\/em>1108\/JHTT-05- 2025-0363 https:\/\/doi.org\/10.1108\/JHTT-05-2025-0363<\/a> (Corresponding author, SSCI Q1)<\/li>
    2. Wang, Y., Zhang, Y.,<\/strong> Ma, E., Zhang, L., Zhang, Y., Ning, H., Huang, J., & Pan, S. (2025) \u201cAI- assisted Cross-cultural Training for Hotel Newcomers: An IT Mindfulness-driven Perspective on Building Cultural Intelligence and Career Development Confidence.\u201d International Journal of Hospitality Management<\/em> Special Issue Volume (128) https:\/\/doi.org\/10.1016\/j.ijhm.2025.104186. (Corresponding author, SSCI Q1, ABS 3)<\/li>
    3. Duan, B. Y., Dai, J., Zhang Y.,<\/strong> & Ma, E. (2025) \u201cTourism Diplomacy\u2019s Co-creation and Reshapes Perceptions in Tourist-host Relation.\u201d Tourism: An International Interdisciplinary Journal <\/em> 73\/ No. 3\/ 2025\/ 501 \u2013 511.<\/li>
    4. Pan, S., Zhang, Y.,<\/strong> & Wang, Y. (2025) \u201cEffectiveness of AI-assisted cross-cultural training in hospitality education and its boundary conditions.\u201d Present at the 2025 Asia Pacific Tourism Association (APTA) Annual Conference<\/em>, 7-9, July 2025, Busan, Korea.<\/li>
    5. Zhang, Y.,<\/strong> Duan, B.Y., & Dai, J. (2023) \u201cIdentifying the underlying dimensions of social discrimination among hospitality first-line employees.\u201d Surrey 2023 Conference<\/em>, July 05-07,2023, United Kingdom.<\/li>
    6. Park, S. H., Hsu, F. C., Yang, K., & Zhang, Y.<\/strong> (2022) \u201cAn Extended TPB for understanding domestic and international travelers\u2019 intention to the GBA post COVID-19 pandemic.\u201d Present at the 2022 Asia Pacific Tourism Association (APTA) Annual Conference (online),<\/em> 6-9, July 2021<\/li>
    7. Wang, Y., Zhang, Y.,<\/strong> Zhang, L., & Ma, E. (2022) \u201cExperiential learning through scenario-based AI simulation platforms for hospitality education in China.\u201d Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium,<\/em> October 21-23, 2022, Macau.<\/li>
    8. Duan, B.Y., Zhang Y., <\/strong>Dai, J. & Ma, E. (2025) \u201cEmotional Intelligence and Customer Satisfaction: A Comparison Between Guesthouses and Hotels.\u201d Book Emotional Intelligence and networking competencies. Implication for Effective Leadership<\/em>. Contributions to Management Science, Springer, Cham, pp.113-126, https:\/\/doi.org\/10.1007\/978-3-031-77543-7_8<\/a>.<\/li>
    9. Duan, B.Y., Zhang Y.,<\/strong> Dai, J. & Ma, E. (2025) \u201cIdentities deconstruction through pilgrimage in Lhasa (eds).\u201d Book Contemporary Religious Tourism. Tourism, Hospitality & Even Management.<\/em> Cambridge, Springer, Cham, pp. 287-298, https:\/\/doi.org\/10.1007\/978-3-031-79074-4_18<\/a>.<\/li>
    10. Duan, B.Y., Dai, J. Zhang Y.,<\/strong> & Ma, E. (2025) \u201cParis Fashion Weeks\u201d through the Experience Economy Model: What do tourists seek?\u201d Book Fashion Industry and Tourism Strategy<\/em>.\u201d Transforming Destinations and Shaping Experiences. Emerald Publishing. pp. 33-47, https:\/\/doi.org\/10.1108\/978-1-83708-880-5.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      • Artificial Intelligence and Technology Experience in Organizational Behavior<\/li>
      • Human-AI Interaction in Application<\/li>
      • Service Robots in Application<\/li>
      • Service Innovation and Entrepreneurships<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        RESEARCH GRANTS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2026<\/p><\/td>

        Bao, Y., Zhang, Y.,<\/strong> Ma, E., Chen, Z., & Sun, Z. (2026) \u201cWhen Service Robots are No Longer Smart \u2013 Perspectives from Customers and Employees\u201d Zhejiang Provincial Philosophy and Social Science Planning Annual Project (Grant number 26NDJC104YB).<\/p><\/td><\/tr>

        2024-2025<\/p><\/td>

        Zhao,Y.,\uff0cZhang,Y.,<\/strong> Carrie.Z. \uff082024\uff09the Fundamental Research Funds for the Central Universities “Special Research Project on the Theory and Practice of United Front Work at Huaqiao University\u201d. RMB 30,000.<\/p><\/td><\/tr>

        2022-2023<\/p><\/td>

        Park, S. H., Hsu, F. C., Yang, K., & Zhang, Y.<\/strong> (2022) \u201cSpecialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area by Macau Education and Youth Development Bureau of Macau. \u201cDomestic and International Tourists Travel Intention to the Greater Bay Area after the COVID-19 Pandemic.\u201d (TET-MUST-2021- 03) MOP165,900.<\/p><\/td><\/tr><\/tbody><\/table>

        \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Senior Lecturer Department of Hospitality and Business Management Contact details Email: yuetian.zhang@thei.edu.hk Phone: +852 3890 8139 TEACHING AREAS AI Revolutions & Applications in Tourism & Hospitality Strategic Marketing Management for the International Tourism Industry Tourism Research Method ACADEMIC QUALIFICATIONS 2021 … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-78417","page","type-page","status-publish","hentry"],"yoast_head":"\nDr ZHANG Yuetian, Michael - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/sc\/academic-staff-department-of-hospitality-and-business-management\/dr-zhang-yuetian-michael\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr ZHANG Yuetian, Michael - 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