{"id":62869,"date":"2024-12-05T15:00:19","date_gmt":"2024-12-05T07:00:19","guid":{"rendered":"https:\/\/thei.edu.hk\/?p=62869"},"modified":"2026-01-15T10:36:37","modified_gmt":"2026-01-15T02:36:37","slug":"thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024","status":"publish","type":"post","link":"https:\/\/thei.edu.hk\/sc\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\/","title":{"rendered":"THEi Research Webinar \u201cExploring the User Experiences Engaged by  Tourism Live Streaming\u201d was successfully held on 5 Dec 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"62869\" class=\"elementor elementor-62869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-584d707c e-flex e-con-boxed e-con e-parent\" data-id=\"584d707c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2424abf elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"2424abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-83b7b12 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Screenshot 2025-11-28 122029\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Item #1<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-1ae0b4a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Screenshot 2025-11-28 121921\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Item #2<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0e0b66 elementor-widget elementor-widget-text-editor\" data-id=\"3b0e0b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recent advances in information technology, particularly live streaming, have greatly influenced participants\u2019 digital social experiences. Live streaming has been incorporated into tourism services to enable real-time stakeholder interaction. This phenomenon is known as tourism live streaming (TLS). During TLS, viewers can visit destinations virtually and connect with others outside their own social circles. These activities inform viewers\u2019 experiences as well as their intentions to keep using the platform and make future decisions.\u00a0<\/p><p>However, relatively little is known about the social experiences that TLS facilitates. Most of the research on media and tourism has addressed real-time product sharing, and promotion from business and marketing angles when investigating travel products online. This transactional stance assumes that viewers participate in TLS predominately for commercial purposes instead of using it as a social space. Some scholars have nonetheless acknowledged TLS\u2019s technological affordances for participants\u2019 social actions. Viewers and live streamers can use TLS\u2019s technological features to interact. Doing so may foster emotional involvement, relationships, parasocial activities, and feelings of community belonging.\u00a0<\/p><p>TLS enables a sociotechnical environment that empowers participants\u2019 interactions and experiences. However, few studies have specified the digital use experiences that TLS offers. Use experience is crucial for users\u2019 experiences and digital decision-making processes. Additional investigations are thus needed to determine the digital use experiences in which viewers engage within this innovative synchronous social media setting. The research aims to explore the user experiences enabled by TLS. This study concentrates on TLS\u2019s ability to enable real-time communication. Three sub-questions apply: (1) What do TLS viewers discuss during social interactions? (2) How do viewers\u2019 emotions change when interacting with other TLS participants, and are there specific topics that trigger emotional connections with others? (3) How do TLS viewers interpret their experiences when interacting with live streamers and other viewers?<\/p><p>Several objectives guide this effort: (1) to identify conversational topics presented in TLS; (2) to examine viewers\u2019 emotional contagion patterns along with TLS live streamers and viewer groups and to discern topics that spur emotional contagion in TLS communities; and (3) to explore viewers\u2019 perceived meanings when engaging in real-time interaction.\u00a0<\/p><p>This research took critical realism as a paradigm to answer the research questions. A multi-method design comprising three studies was adopted to examine TLS-enabled usage. Study 1 relied on sociomateriality theory to analyze 400 TLS sessions, identifying six topics of conversation in users\u2019 interactions. Different topics explained viewers\u2019 social freedom and situated TLS as a social space for numerous tasks beyond business. Drawing upon interaction ritual theory, Study 2 scrutinized emotional contagion based on viewers\u2019 emotional interactions using SnowNLP and dynamic time warping (DTW) analysis. Viewers, fellow viewers, and live streamers jointly influenced each other\u2019s emotions. Localized DTW and BERTopic were applied in Study 2 to pinpoint emotionally contagious topics that spurred mutual emotional interactions between streamers and viewers. In Study 3, 40 TLS viewers were interviewed to explore viewers\u2019 interpretations of their use experiences. The perceived meanings of TLS-induced use experiences exemplified the diversity, intensity, adjustment, and self-rewarding attributes of these real-time interactions.<\/p><p><b>\u9e23\u8c22<\/b><\/p><p>This research was conducted in fulfillment of the requirements for my Ph.D. degree.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Item #1Item #2 Recent advances in information technology, particularly live streaming, have greatly influenced participants\u2019 digital social experiences. Live streaming has been incorporated into tourism services to enable real-time stakeholder interaction. This phenomenon is known as tourism live streaming (TLS). &hellip; <\/p>","protected":false},"author":104,"featured_media":62871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"ppma_author":[194,197,196],"class_list":["post-62869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ro-research-office-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THEi Research Webinar \u201cExploring the User Experiences Engaged by Tourism Live Streaming\u201d was successfully held on 5 Dec 2024 - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/sc\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THEi Research Webinar \u201cExploring the User Experiences Engaged by Tourism Live Streaming\u201d was successfully held on 5 Dec 2024 - Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Item #1Item #2 Recent advances in information technology, particularly live streaming, have greatly influenced participants\u2019 digital social experiences. Live streaming has been incorporated into tourism services to enable real-time stakeholder interaction. This phenomenon is known as tourism live streaming (TLS). &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thei.edu.hk\/sc\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T07:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T02:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/12\/Res-seminar-Promotion-20241205-THEi-Copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan_Chan, Jenny_CHEUNG, Vanessa_Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan_Chan\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\\\/\"},\"author\":{\"name\":\"Ryan_Chan\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/#\\\/schema\\\/person\\\/4eff845a76fdb60b8ec7aacfc324e076\"},\"headline\":\"THEi Research Webinar \u201cExploring the User Experiences Engaged by Tourism Live Streaming\u201d was successfully held on 5 Dec 2024\",\"datePublished\":\"2024-12-05T07:00:19+00:00\",\"dateModified\":\"2026-01-15T02:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\\\/\"},\"wordCount\":526,\"image\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/sc\\\/thei-research-webinar-exploring-the-user-experiences-engaged-by-tourism-live-streaming-was-successfully-held-on-5-dec-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Res-seminar-Promotion-20241205-THEi-Copy.jpg\",\"articleSection\":[\"RO (research office) - 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