Dr LEE Liane
Assistant Professor
Assistant Professor
QUALIFICATIONS
2017 |
Doctor of Philosophy, Macquarie University, Australia |
2004 | MBA: Macquarie Graduate School of Management, Macquarie University |
1997 | Bachelor of Arts (Psychology) & Bachelor of Business (Marketing), Monash University |
EMPLOYMENT
2019-Present |
Assistant Professor, Technological and Higher Education Institute of Hong Kong |
2014-2019 |
Teaching Fellow I, Technological and Higher Education Institute of Hong Kong |
2013-Present |
Part-time lecturer, Introduction to Public Relations and Advertising and Social Services Marketing and Communications, Hong Kong Baptist University |
2012-Present |
Part-time lecturer, Financial Communications and Promotions, City University of Hong Kong |
2011-2013 |
Chief Operating Officer, Hui Xiang Group |
2006-2011 |
Director, Private Banking/Director, Booking Centre and Business Development, Private Banking/Senior Manager, Strategy and Implementation, Private Banking/Senior Manager, Product Development – Liabilities, Small Medium Enterprises, Standard Chartered Bank (HK) Limited |
1998-2006 |
Manager, Deposit Portfolio, Banking Services/Assistant Manager, Deposit Products, Interest Rate De-regulations/Assistant Division Manager, Trade Services/Loaned Executive, The Community Chest/Personal Relationship Manager, General Banking Facilities, HSBC (HK) |
PROFESSIONAL ACHIEVEMENTS
2004-2005, Deputy representative of the Hong Kong Monetary Authority and Hong Kong Association of Banks Renminbi Working Taskforce and Deposit Protection Scheme Taskforce
MEMBERSHIPS IN PROFESSIONAL ASSOCIATIONS
2015-now, Corporate Member (Co-opted representative), Public Relations Professionals |
2016-now, Member, European Advertising Academy (EAA) |
2014-now, Member, Australian & New Zealand Marketing Academy (ANZMAC |
2004-current, CERTIFIED FINANCIAL PLANNERCM, Institute of Financial Planners of Hong Kong (IFPHK) |
RESEARCH INTERESTS
PUBLICATIONS
Peer-Reviewed Journals
(SSCI, 5-year impact factor: 4.747, Ranked A in Australian Business Deans Council “ABDC” list)
Thesis
Published Book Chapters and Case Studies
APPROVED RESEARCH GRANT
2019 | Funding for Establishment of Communities of Practice (CoP/1920/02), Teaching Development Grant, HKBU - “Sharing good practices in teaching and learning of advertising and public relations” - Awarded amount: $360,000, PI: Chan, Kara, Tsang, Lennon, Huang Lei, Zhan, Melannie, Cheng, Benjamin, Fan, Felicia, Lam, Sunny, Lee, Liane, Wong, Jackin and Wong, Meiji. |
2016 |
Seed Grant Scheme from Technological and Higher Education Institute of Hong Kong (THEi), 2016/17. Project titled “A study of relational behavior and brand loyalty in public relations” Awarded amount: $84,000, PI: Lee, Liane W.Y; Co-I: Yip, Leslie S.C., Ref: 1516101). Status: Completed with 2 conference papers, 1 published peered-reviewed journal and 1 peered-review journal (under review) |
CONFERENCE PROCEEDINGS
Referred Conference Proceedings and Presentations
Invited/Non-referred Conference Presentations/Conference Chairing
Academic Services - Journal and Book Reviews
Certificate of Outstanding Contribution in Reviewing, (March, 2017)
CONSULTANCY PROJECTS