選修單元 General Education Elective Modules

(暫只提供英文版本)

Module Information for GE Elective Modules to be offered in Semester Two, AY 2023/24

GEE5101 Effective Branding & Consumer Behaviour

(Offered by Faculty of Design and Environment)

 

This module aims to introduce the forces that shape the value systems of the society and individuals leading to different consumer behaviours in the socio-cultural context of a globalised world. It also aims to develop students’ awareness of effective branding in the marketplace. On completion of this module, students are expected to be able to apply the concept of consumer decision making process for the contemporary issues in global markets; perform research on consumer consumption and brand implication; and analyse and propose appropriate solutions for branding by identifying the specific issues relating to lifestyle segmentation of target.

 

The following topics/areas will be covered:

1. Introduction to Consumer Behaviour
2. Research Methodology
3. Individual Determinants of Consumer Behaviour
4. Environmental Influences on Consumer Behaviour
5. Lifestyle Segmentation
6. Situations and Decision Making
7. Branding

 

Assessment Methods:

 

Component	Critique	Project and Presentation
No. of assessment	1	1
Weighting as a % of module mark	40%	60%

 

GEE5103 Living with Sustainable Materials

(Offered by Faculty of Design and Environment)

 

Living with Sustainable Materials is designed to develop students’ intellectual ability and aesthetic sense through the appreciation of contemporary materials used in designs for our daily life. Through an exposure to the innovative trends of the use of materials in the global market, students will develop social sensibility and an awareness of advance notions of sustainability from a socio-cultural perspective. Their creative thinking will also be fostered during the process of exploring and re-engineering various conventional and non-conventional materials.

 

The following topics/areas will be covered:

1. Materials in Society
2. Material Thoughts and Design Thinking
3. Performance, Properties and Processes of Design Materials
4. Selection, Experimentation and Exploration of Materials
5. Transforming and Application of Materials

 

Assessment Methods:

 

Component	Research Log (Individual Assignment)	Group Project
No. of assessment	1	4
Weighting as a % of module mark	30%	70%

 

 

GEE5104 Landscape Appreciation

(Offered by Faculty of Design and Environment)

 

This module aims to introduce the basic principles and theories of landscape appreciation, through discussions on world-wide famous landscape sites and projects. This will broaden students’ perspective by presenting a general image of landscape architectural design practice, and demonstrates the environmental and social contributions of landscapes. This module will also raise students’ awareness of cultural and technological aspects of landscape architecture.

 

On completion of this module, students are expected to be able to critique on landscape design based on comprehensive awareness of aesthetic, functional, cultural or technological issues. Students would be aware of the contributions of landscape architecture in environmental and social aspects as well as having knowledge and basic design theories on landscape architecture.

 

The following topics/areas will be covered (not in sequential order):

1. Concepts of landscape and landscape appreciation
2. Basic landscape theories and principles
3. Physical and cultural landscapes
4. History and future trends of landscape design
5. Case studies (used to facilitate understanding on above mentioned theories and principles concurrently, both natural and artificial cases will be included):

 

The percentage contributions to the overall module assessment are:

Component	Individual Assignment	Group Project: In-class exercise	Group Project: Oral Presentation
No. of assessment	1	1	1
Weighting as a % of module mark	35%	15%	50%

 

Note: This module includes a 6-hour out-of-class site visit.

 

 

GEE5105 Urban Greenery & Ecology

(Offered by Faculty of Design and Environment)

 

Green spaces in the cities have become one of the essential infrastructures for the well-being of urban population. This module introduces the ecosystem functions and multiple benefits of urban greenery and ecology, discusses the challenges and limitations which it faces, and how to sustain ecological balance and diversity through a greenery network. Emerging trends in urban greenery and ecology, such as urban wildlife, invasive species, urban forestry as management strategies, will be investigated.

 

Field trips are especially designed to enhance the interactive learning experience for students to explore and analyze the environmental, socio-cultural, technological issues intertwined with urban greenery. Students need to bring a pair of 8 x 42 binoculars for the field trips.

 

The following topics/areas will be covered:

1. Definitions and structures of urban greenery
2. Benefits provided and costs incurred by urban green spaces
3. Local urban green spaces
4. Ecology of Hong Kong
5. Challenges of ecological conservation in Hong Kong
6. Conservation of biodiversity in urban areas
7. Emerging trends

 

Assessment Methods:

 

Component	Individual assignment	Group assignment
No. of assessment	2	1
Weighting as a % of module mark	85%	15%

 

Possible field trips arrangement (Tentative):

	Date	No. of hours	Theme	Location (tentative)	Fees incurred
1	Near the end of the semester (A sunny weekend)	6	Urban wildlife and vegetation	Location to be confirmed	Transportation fee & A pair of 8x42 binoculars

 

 

GEE5109 Design for Fun

(Offered by Faculty of Design and Environment)

 

Students will acquire knowledge of the development needs of children and the role of objects in play. They will apply knowledge of child development to a simple design process and explore the creation a plaything. Experimental problem-solving and creative thinking will be encouraged as part of making toy design solutions. Besides this, students’ self-confidence, and learning will be developed along with students’ ability to work within a prescribed framework and communicate toy ideas.

 

On completion of this module, students are expected to be able to:

1. Analyse and evaluate a range of toys and games on the market to place them into related categorisations;
2. Judge appropriateness of a toy’s target user based on knowledge of child development and play needs;
3. Generate toy design concepts through analysis of relationship between child development and toy design;
4. Use creative problem-solving skills to generate play value in toy design concepts.

 

The following topics/areas are covered:

1. Develop design communication skills including sketching thumbnails, making basic 3-dimensional artefacts, graphic and verbal presentation;
2. Child development stages and necessity of play;
3. Toy design methods, toy appreciation and consideration of function related to creating toy ideas;
4. Problem-solving skills using divergent thinking and creative methods; 
5. Classification of toy and game categories; and
6. Group work involving creating and testing of original toy ideas.

 

The percentage contributions to the overall module assessment

 

Component	Research Report	Design Project
No. of assessment	1	1
Weighting as a % of module mark	40%	60%

 

 

GEE5305 The Art & Science of Film

(Offered by Faculty of Design and Environment)

 

How does Spiderman stop a train using his bare hands in the movie? How does Batman jump off from IFC unharmed? How does Optimus Prime transform himself into a truck? How does Pixar create the movie Toy Story created entirely with computers? As George Lucas once said “The secret to film is that it is an illusion.” In the first part of the course, we are going to examine the technologies behind those magical illusions and relate them to film development.

 

Did you feel happy when seeing Katniss Everdeen winning yet another game in the movie “Hunger Game”? Did you feel happy when you see Dr. Ryan Stone finally returning to Earth in the movie “Gravity”? Did you cry when you see Cooper bidding farewell to his daughter Murph leaving Earth in the movie “Interstella”? Did you feel excited when seeing Bruce Wayne beating up Penguin and restoring law and order in the Gotham City? In the second part of this course, we are going to critically evaluate how films communicate with the audiences using different theoretical frameworks.

 

Note: This module is taught in English, but Chinese may be occasionally used to supplement teaching when necessary.

 

The following topics/areas will be covered:

1. How We See Images and Hear sound?
2. Film in the Pre-digital Era
3. Digital Revolution in Film Production
4. The Future of Film
5. Basic Cinematography and Techniques
6. Film Analysis
7. Film as Art Forms
8. Hollywood Film Genres
9. Hong Kong Film

 

Assessment Methods:

 

Component	Individual Assignment	Group Project
No. of assessment	1	1
Weighting as a % of module mark	50%	50%

 

(Latest update will be announced during class)

 

 

GEE5202 Wellness & Lifestyle Management

(Offered by Faculty of Management and Hospitality)

 

This module aims to provide an overview of how individuals could increase control over health through lifestyle and behavioural modification.  This module will employ laboratory sessions, exercise sessions and experiential learning activities to equip students with the skills to pursue healthy lifestyle.  The tutorial venues will be at Human Performance Laboratory & Fitness Room at CW campus.  By completion of the module, students will be able to design, implement and review a personalized total wellness programme for themselves.

 

The following topics/areas will be covered:

1. Introduction to Wellness and Lifestyle Management
2. Wellness
3. Healthy Nutrition
4. Weight Management
5. Self Image and Self Esteem
6. Lifetime Fitness and Wellness

 

The following topics will be delivered in tutorials and practical classes:

1. Change of Behaviour
2. Fitness Activities
3. Prevention of Cancer
4. Addictive Behaviour
5. Emotional Well-being

 

Assessment Methods:

 

Component	Reflective Journal	Written Test	Projects
No. of assessment	1	1	2
Weighting as a % of module mark	30%	30%	40%

 

 

 

 

 

GEE5205 Self-marketing & Personal Branding

(Offered by the Faculty of Management and Hospitality)

 

The primary purpose of this module is to provide students with an introduction to the principles of self-marketing and personal branding while also drawing on marketing and branding practices of leading brands.  It also provides conceptual, practical and ethical considerations on how to market and brand an individual effectively.

 

Studying the module will allow students to:

• synthesize the theories of marketing and branding to conduct a self-audit;
• apply marketing and public relations strategies to personal development and future career development with ethical considerations; and
• critically select and manage information, develop and present arguments on marketing and branding issues

 

The key contents of the module may include the following:

• Introduction to personal marketing;
• Personal Ethics and Morals;
• Personal Branding and visibility;
• Personal marketing plan and self-evaluation;
• Public speaking;
• Reputation management; and
• Challenges of the Online environment

 

Assessment Methods:

 

Assignments                 : 30%

Written Test                  : 30%

Group Project               : 40%

 

 

GEE5206 The Tourism Industry in Hong Kong

(Offered by Faculty of Management and Hospitality)

 

The tourism sector is one of the major pillars of the economy of Hong Kong. In addition to economic impacts, other impacts related to social and cultural issues also affect Hong Kong as the host destination. This module intends to build a stronger understanding about the nature of tourism by focusing on tourism planning and development and various impacts of tourism on Hong Kong’s economy, culture, society and environment. Effective methods of counteracting negative impacts are examined with reference to case studies.

 

Assessment Methods

Individual Assignment:                 30%

Test:                                                  30%

Group Project and Presentation: 40%

 

 

GEE5208 Accounting for Non-Accountants

(Offered by Faculty of Management and Hospitality)

 

This module aims to equip non-accounting and non-business students with the fundamentals of accounting knowledge and concepts. Students are enabled to examine financial statements and their financial implications to the various functions of a company. At the operational level, students learn how to apply financial accounting and management accounting knowledge and the techniques in managing a company.

 

 

The following topics will be covered:

• Accounting Fundamentals
• Financial Statements
• Cash Transaction and Internal Control
• Cost Behavior and Allocation of Costs to Production
• Simple Price and Quantity Analysis
• Incremental Analysis and Resources Allocations

 

Assessment Methods:

 

Component	Assignment	Quiz	Tests (Two)
No. of assessment	1	2	2
Weighting as a % of module mark	25%	25% (12.5% each)	50% (25% each)

 

 

GEE5209 Business Management in Hong Kong
(Offered by Faculty of Management and Hospitality)

 

This module aims to prepare students, with little or no prior business education with a foundation knowledge in business management. It covers introductory topics in the areas of management, accounting and financial management, human resources management, and marketing. It also provides an introduction to the business environment in Hong Kong. Through the study of this module, students will be able to develop their analytical, evaluation and problem-solving skills in dealing with and responding to management issues.

 

The following topics/areas will be covered:

1. Fundamentals of Management
2. Accounting and Financial Management
3. Human Resources Management
4. Marketing Management
5. Business Environment

 

Component	Individual Essay	Group Project
No. of assessment	1	1
Weighting as a % of module mark	40%	60%

Assessment Methods

 

 

 

 

GEE5210 Essentials in People Management

(Offered by Faculty of Management and Hospitality)

 

 

 

 

 

 

 

GEE5314 Health and Medical Technology Development in Guangdong-Hong Kong-Macao Greater Bay Area

(Offered by Faculty of Science and Technology)

 

This module aims to provide students with a basic understanding of the medical services, public health policy, environment, development and innovation of Chinese medicine and functional food, as these factors will influence on the health and technology development in the coming medical service development in Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area). The module allows students to critically analyse the relationships on various health, human, environment, cultural, social factors, and policy in relationships with their contemporary medical service setting and technological development through self-directed discovery learning, reflective analysis and social interaction. On completion of the module, students are expected to equip with a holistic perspective in discussing the tendency of medical demand from the aging population and the new medical technology by adopting different analysis tool.

 

 

The following types of topics/areas should be covered:

• Medical service in Greater Bay Area in affecting its current economic and technological development
• Aging, resource and new medical technological development
• Professional integration, professional recognition, and Closer Economic Partnership Arrangement (CEPA) policy
• Technological and economic development of Greater Bay Area

 

Assessment Methods

Component	Quiz	Individual Reflective Essays	Case Study Report	Presentation
Weighting as a % of module mark	20%	20%	30%	30%

 

 

 

GEE5323 Indoor Environmental Engineering

(Offered by Faculty of Science and Technology)

 

The module aims to develop students’ understanding of the philosophy of building design, and the strategies to improve the sustainability of buildings in relation to environmental performance from global to local issues.

The following types of topics/areas should be covered:

• Sustainability
• Green building assessment methods
• Global issues
• Local issues
• Indoor issues
• Pollutants in building
• Indoor environmental quality
• Health and safety audit
• Immunized building

 

Assessment methods

Component	Assignment	Presentation	Examination
No. of assessment	1	1	1
Weighting as a % of module mark	30%	10%	60%

 

 

 

 

GEE5404 Literature & Modern China現代中國與文學
(Offered by School of General Education and Languages)

 

現代文學在中國社會曾經佔據非常重要的位置，擔負了啟蒙、救國、抒情的主要功能。本選修課旨在引領學生認識中國現代文學（小說、散文、新詩）的重要作家及作品，分析文學作品的思想文化意涵與藝術技巧，評析現代文學與中國社會變遷的關係。除了細讀、鑑賞中國現代文學作品外，學生還可以了解文學與作家人生、所屬時代的複雜關係，繼而反思個人對時代、生命的看法。

 

評估方式

評估方式	習作數量	所佔本單元之百分比
小組報告（書面報告）	1	20%
小組報告（口頭報告）	1	15%
課堂討論	N/A	15%
個人習作	1	50%

 

Note: This module is taught in Chinese.

 

 

GEE5405 The Modern World: History & Culture

(Offered by School of General Education and Languages)

 

The Modern World: History & Culture is taught as a three-hour combined lecture, reading and discussion seminar and introduces students to history as a form of storytelling and culture as a form of analysis. Through the tool of historical narrative, we will take a ‘big picture’ survey of modern world history and culture from the maritime revolution to the rise of popular and consumer culture in the late twentieth century.

 

The module will examine select topics in world history around three units of inquiry, which integrate history and culture into a historical chronology. These units of inquiry include the following topics/areas:

 

1. The Origins of Global Interdependence, 1500-1800

2. The Age of Industrialisation and Revolution, 1800-1914

3. Contemporary Global Realignments, 1914 to the Present

 

Assessment Methods

 

 

Component	No. of assessment	Weighting as a % of module mark
Active Class Participation	1	15%
Role Play	1	15%
Group Presentation	1	30%
Research Essay	1	40%

 

 

 

GEE5413 Service Leadership in a New Era

(Offered by School of General Education and Languages)

 

The concept of “service leadership” is highlighted in this course as service industry plays a dominate position around the world nowadays. This module aims at providing insights on becoming a service leader in a new era through cultivating appropriate knowledge skills, characters and compassion towards self, others and society. An effective service leader is expected to show commendable sensitivity in negotiating with the service provider and the recipient. Integrating the concepts of management, political sciences, psychology and sociology, the module will stimulate students’ reflections on how they can manage their personal and professional lives efficiently and develop sensitivity to oneself and to others.

 

Assessment Methods

 

Component	No. of assessment	Weighting as % of module mark
Class Participation and engagement	N/A	10%
In-class Mini Presentations	1	20%
Mid-term Individual Reflective Note	1	40%
Group Project Presentation	1	30%

 

 

GEE5420 Introduction to French Language & Culture 

(Offered by the School of General Education and Languages) 

 

Bonjour! Are you interested in French and French culture? This module is the right choice for you if the answer is yes. In this module, students will learn basic French and understand France and Francophone countries in multifarious perspectives.

 

In this module, you will learn two aspects:

• For language, beginner’s French will be taught. You will learn how to introduce or talk more in depth about yourself, produce simple sentences using most-commonly used verbs, nouns and adjectives, and describe people.  
• For culture, topics in French culture will be explored and discussed in English.

 

The following areas/topics on French culture* will be covered:  

• Key facts and figures about the Francophone world
• Paris, the Eiffel Tower and more 
• The French national flag and its history and symbolism
• The French revolution 
• Music appreciation in French 
• French film appreciation 
• Food and wine culture in France
• France and Quebec and their cultural and linguistic contrasts
• French influence on English, its history and mechanism
• Verlan (talking backwards in French)
• French fashion brands and their influence in fashion
• French art appreciation

 

At the end of the course, students are expected to be able to use French at a survival level, analyse issues related to French culture and be engaged in self-language learning.

Component	No. of assessment	Weighting as a % of module mark
Independent Learning and Participation (participation in class and self-learning for French)	N/A	10%
Tests on French language   Written Test 1 (10%)  Written Test 2 (15%)  Oral Test (15%)	3	40%
Individual Essay (on culture written in English)	1	25%
Group Presentation (on a cultural topic orally presented in English)	1	25%

 

 

 

 

GEE5426 Entrepreneurship in Action

(Offered by the School of General Education and Languages)

 

The module aims to provide students with a basic understanding of business concepts based on PBL (Project-based learning).  Students will learn the fundamental and core ideas, concepts, and theories related to business operations that allow them to perform self-reflection and establish real-world connections.  Students will be required to work in teams to develop a student-driven business operation (a service or a product) with interdisciplinary elements.

 

The following topics/areas will be covered:

• The PBL (Project-based learning) will be employed, and students are required to apply it in their business projects.
• The basic idea of design thinking will be incorporated in the course to help students develop their “empathy” to design their business ideas.
• Basic ideas and concepts of the business principles, including retail management, marketing, business plan, e-commerce and forecast, warehouse, logistics, and human resources management.
• Basic communication skills for solving organisational conflicts at different levels and contexts via case study of real examples.
• Students are required to carry out a group project for a business operation using the knowledge they have learnt in this module.

 

 

Assessment methods:

 

Component	Weighting as a % of module mark
Class Participation and Engagement	10 %
Business Plan Proposal	30 %
Poster Presentation	50 %
Peer Evaluation	10 %

 

 

 

GEE5427 Technology & the Future of Work

(Offered by the School of General Education and Language)

 

This module aims to provide students with a basic understanding of the impacts of technology on the future of organisation and work. Students will be exposed to basic ideas, concepts, and principles in technology and that allow both self-exploration and application to contemporary issues and professional life, with an emphasis on proposing technological solutions to achieve UN Sustainable Development Goals (SDG).

 

The following topics/areas will be covered:

• A basic understanding of the historical development and social evolution of technology and framework for technological impact assessment.
• Impacts of breakthrough technologies, e.g. artificial intelligence, big data analytics, internet of things, automation, genome editing, etc. will be analysed from the perspectives of work, health, safety, in/equality and sustainability.
• Blockchain simulation tools, e.g. Immunodex and StackEd, will be used to teach concepts and principles of blockchain, and its applications at business world.
• Advanced topics in blockchain, e.g. tokenization, smart contract, solution architecture and programming will be taught. Students will extend their learning by applying decentralised solution in resolving contemporary problems at their respective industries.
• Students are required to carry out a group project using the knowledge that they have learnt in this module.

 

 

Assessment methods:

 

Component	Weighting as a % of module mark
Class Participation and Engagement	10 %
Debate	20 %
Group Project	30 %
Individual Reflective Report	40 %

 

 

 

GEE5428 From Language to Daily Life: Understanding Hong Kong Cantonese & Culture

從語言到生活：認識香港粵語與文化

(Offered by the School of General Education and Language)

 

本單元專為在香港升學以普通話(國語/華語)為母語的學生而設計，旨在提高學生的粵語能力和加深他們對粵文化的認識，以便他們在粵語環境中能應用所學進行有效溝通。本單元語言、文化並重，透過講授粵語本身的語言特點，以至社會所見粵語的特色，引導學生認識香港城市的表述形態。課程前半部分主要簡介粵語語音、詞彙和語法知識，輔以課堂互動練習，加強學生的粵語能力，讓他們認識粵語自身的語言魅力。課程後半部分主要探討粵語在香港社會的應用情況，討論範疇包括居住、飲食、歌影視娛樂等，並分析香港社會文化的變遷與走向，期望學生能深入認識香港粵方言所承載的文化。本單元以普通話授課。

 

本單元包括以下主題及學習重點：

          

 第一部分：語音

• 粵語語音系統
• 粵語拼音方案簡介
• 粵普語音相同及相異之處

 

第二部分：詞彙

• 粵語詞彙的形式
• 從歷史的承傳、外來語的影響、文化的體現等方面看粵語詞彙
• 粵普詞彙差異

 

第三部分：句法

• 粵語的句法特點
• 粵普句法差異

 

第四部分：香港粵語所反映的社會文化

• 居住
• 飲食
• 娛樂 (粵語流行曲/港產片/電視劇)
• 戀愛
• 職場
• 社交
• 其他生活範疇

評估策略

 

評核包括錄音練習、課堂測驗、小組口頭報告和語文反思札記共四部分，用以考核學生是否能夠達到本單元的學習成果。

 

評估方式及其所佔本單元之百分比：

錄音練習	10%
課堂測驗	30%
小組口頭報告	30%
語文反思札記	30%