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選修單元

選修單元 General Education Elective Modules

(暫只提供英文版本)

 

Module Information for GE Elective Modules to be offered in Semester One, AY 2022/23

 

GEE5101 Effective Branding & Consumer Behaviour

(Offered by Faculty of Design and Environment)

 

This module aims to introduce the forces that shape the value systems of the society and individuals leading to different consumer behaviours in the socio-cultural context of a globalised world. It also aims to develop students’ awareness of effective branding in the marketplace. On completion of this module, students are expected to be able to apply the concept of consumer decision making process for the contemporary issues in global markets; perform research on consumer consumption and brand implication; and analyse and propose appropriate solutions for branding by identifying the specific issues relating to lifestyle segmentation of target.

 

The following topics/areas will be covered:
1.    Introduction to Consumer Behaviour
2.    Research Methodology
3.    Individual Determinants of Consumer Behaviour
4.    Environmental Influences on Consumer Behaviour
5.    Lifestyle Segmentation
6.    Situations and Decision Making
7.    Branding


Assessment Methods

Component Critique Project and Presentation
No. of assessment 1 1
Weighting as a % of module mark 40% 60%

 


 

GEE5103 Living with Sustainable Materials

(Offered by Faculty of Design and Environment)

 

Living with Sustainable Materials is designed to develop students’ intellectual ability and aesthetic sense through the appreciation of contemporary materials used in designs for our daily life. Through an exposure to the innovative trends of the use of materials in the global market, students will develop social sensibility and an awareness of advance notions of sustainability from a socio-cultural perspective. Their creative thinking will also be fostered during the process of exploring and re-engineering various conventional and non-conventional materials.

 

The following topics/areas will be covered:
1.    Materials in Society
2.    Material Thoughts and Design Thinking
3.    Performance, Properties and Processes of Design Materials
4.    Selection, Experimentation and Exploration of Materials
5.    Transforming and Application of Materials 
 

Assessment Methods

Component Research Log
(Individual
Assignment)
Group Project
No. of assessment 1 4
Weighting as a % of module
mark
30% 70%

 

The Research Log comprising students’ collections and evaluations of environmental issues; The Group Project will be used to assess students’ creative thinking, problem solving skill as well as their aesthetic quality, while requiring them to demonstrate their social sensibility in addressing a sustainability issue.

 

 

 

GEE5105 Urban Greenery & Ecology

(Offered by Faculty of Design and Environment)

 

Green spaces in the cities have become one of the essential infrastructures for the well-being of urban population. This module introduces the ecosystem functions and multiple benefits of urban greenery, discusses the challenges and limitations which it faces, and how to sustain ecological balance and diversity through a greenery network. Emerging trends in urban greenery, like native ornamental plants, green roof, vertical green wall, rain garden; eco-landscaping as management strategies, will be investigated.

 

Five field trips (18 hours) are especially designed to enhance the interactive learning experience for students to explore and analyze the environmental, socio-cultural, technological issues intertwined with urban greenery.

 

The following topics/areas will be covered: 
1.    Definitions and structures of urban greenery
2.    Benefits provided and costs incurred by urban green spaces
3.    Urban green spaces worldwide
4.    Urban green spaces of Hong Kong
5.    Challenges and limitations
6.    Conservation of biodiversity in cities
7.    Emerging trends
 

Assessment Methods

Component

Field Trip Reports *

Group Project

No. of assessment

3

1

Weighting as a % of module mark

60%

40%

 

 

 

Field trips arrangement (Tentative):

  Date No. of hours Theme Location (tentative) Fees incurred
1 End of Sep (during class time) 4 Pest threatening urban trees under climate change Location to be confirmed
  • Transportation fee
2 early Oct (during class time) 4 Greenery in urban core Kowloon Park & Jordan 
  • Transportation fee
3 mid Oct (either am or pm) 3 Native vs Exotic ornamental plants - Visit to nursery  Tsuen Wan Tso Kung Tam Nursery
  • Transportation fee
4 early Nov (during class time) 3.5 Residential green spaces Old and new greenery in Kwun Tong: Wo Lok Estate & Yue Man Square
  • Transportation fee
5 End of Nov (during class time) 3.5 Vertical greening Tseung Kwan O
  • Transportation fee

 

 

 

GEE5109 Design for Fun
(Offered by Faculty of Design and Environment

 

Students will acquire knowledge of the development needs of children and the role of objects in play. They will apply knowledge of child development to a simple design process and explore the creation a plaything. Experimental problem-solving and creative thinking will be encouraged as part of making toy design solutions. Besides this, students’ self-confidence, and learning will be developed along with students’ ability to work within a prescribed framework and communicate toy ideas.

 

On completion of this module, students are expected to be able to:
1.    Analyse and evaluate a range of toys and games on the market to place them into related categorisations;
2.    Judge appropriateness of a toy’s target user based on knowledge of child development and play needs;
3.    Generate toy design concepts through analysis of relationship between child development and toy design;
4.    Use creative problem-solving skills to generate play value in toy design concepts.

 

The following topics/areas are covered:
1.    Develop design communication skills including sketching thumbnails, making basic 3-dimensional artefacts,

       graphic and verbal presentation;
2.    Child development stages and necessity of play;
3.    Toy design methods, toy appreciation and consideration of function related to creating toy ideas;
4.    Problem-solving skills using divergent thinking and creative methods;  
5.    Classification of toy and game categories; and
6.    Group work involving creating and testing of original toy ideas.
 

The percentage contributions to the overall module assessment 

Component Research Report Design Project
No. of assessment 1 1
Weighting as a % of
module mark
40% 60%

 

 

 

GEE5305 The Art & Science of Film
(Offered by Faculty of Design and Environment)

 

How does Spiderman stop a train using his bare hands in the movie? How does Batman jump off from IFC unharmed? How does Optimus Prime transform himself into a truck? How does Pixar create the movie Toy Story created entirely with computers? As George Lucas once said “The secret to film is that it is an illusion.” In the first part of the course, we are going to examine the technologies behind those magical illusions and relate them to film development.

 

Did you feel happy when seeing Katniss Everdeen winning yet another game in the movie “Hunger Game”? Did you feel happy when you see Dr. Ryan Stone finally returning to Earth in the movie “Gravity”? Did you cry when you see Cooper bidding farewell to his daughter Murph leaving Earth in the movie “Interstella”? Did you feel excited when seeing Bruce Wayne beating up Penguin and restoring law and order in the Gotham City? In the second part of this course, we are going to critically evaluate how films communicate with the audiences using different theoretical frameworks.

 

Note: This module is taught in English, but Chinese may be occasionally used to supplement teaching when necessary.

 

The following topics/areas will be covered:
1.    How We See Images and Hear sound?
2.    Film in the Pre-digital Era
3.    Digital Revolution in Film Production
4.    The Future of Film
5.    Basic Cinematography and Techniques
6.    Film Analysis
7.    Film as Art Forms
8.    Hollywood Film Genres
9.    Hong Kong Film

 

 Assessment Methods

Component Individual Assignment Group Project
No. of assessment 1 1
Weighting as a % of module mark 50% 50%

(Latest update will be announced during class)

 

 

 

GEE5201 Stress Management

(Offered by Faculty of Management and Hospitality)

 

The following aspects/abilities will be assessed by in-class assignments (during tutorial and practical classes), a reflective essay and a project:

1.    competence in analysing the sources and factors leading to stress;

 

2.    abilities in formulating stress prevention strategies and solutions for solving stress related problems;

 

3.    competence in critically appraising principles of intervention for stress management; and

 

4.    abilities in designing stress management and relaxation programme for different environment.


Assessment Methods
Assignments (during lecture or tutorial classes)    : 30%
Written Test                                                            : 30%
Project                                                                    : 40%
 

 

 

GEE5205 Self-marketing & Personal Branding
(Offered by Faculty of Management and Hospitality)

 

The primary purpose of this module is to provide students with an introduction to the principles of self-marketing and personal branding while also drawing on marketing and branding practices of leading brands.  It also provides conceptual, practical and ethical considerations on how to market and brand an individual effectively.

 

Studying the module will allow students to:

  • synthesize the theories of marketing and branding to conduct a self-audit;
  • apply marketing and public relations strategies to personal development and future career development with ethical considerations; and
  • critically select and manage information, develop and present arguments on marketing and branding issues

 

The key contents of the module may include the following: 

  • Introduction to personal marketing;
  • Personal Ethics and Morals;
  • Personal Branding and visibility;
  • Personal marketing plan and self-evaluation;
  • Public speaking;
  • Reputation management; and
  • Challenges of the Online environment 

 

Assessment Methods

Assignments                          : 30%

Written Test                            : 30%

Group Project                         : 40%

 

 

 

GEE5209 Business Management in Hong Kong
(Offered by Faculty of Management and Hospitality)

 

This module aims to prepare students, with little or no prior business education with a foundation knowledge in business management. It covers introductory topics in the areas of management, accounting and financial management, human resources management, and marketing. It also provides an introduction to the business environment in Hong Kong. Through the study of this module, students will be able to develop their analytical, evaluation and problem-solving skills in dealing with and responding to management issues.


The following topics/areas will be covered:
1.    Fundamentals of Management
2.    Accounting and Financial Management
3.    Human Resources Management 
4.    Marketing Management 
5.    Business Environment 
 

Assessment Methods

Component Individual Essay Group Project
No. of assessment 1 1
Weighting as a % of module mark 40% 60%

 

 

 

GEE5210 Essentials in People Management
(Offered by Faculty of Management and Hospitality)

 

This module aims to equip students with comprehensive knowledge about different principles and concepts of human resource management functions and processes in relevant industries and provide a conceptual and practical understanding of a line manager and human resources manager’s role in organising, controlling, motivating and developing human resources so that they are committed to the maintenance of a high service standard ethic, and the satisfaction of customers’ and clients’ needs. 

 

In addition, it facilitates students to build up professional, interpersonal, managerial and intellectual skills and knowledge in effective human resources management; and develop personal ability to contribute to the success of company goals and gain sustainable competitive advantage through competence in operational decision-making, problem-solving and change management in human resources aspects.
 

Assessment Methods

In-class Activities                    : 20%

Test                                         : 30%

Group Project                         : 50%

 

 

 

GEE5211 Introduction to Japanese Language & Culture  
(Offered by Faculty of Management and Hospitality)

 

This module is designed to introduce Japanese language skills to students who have no prior knowledge of the Japanese language. The main goal of this module is to develop fundamental Japanese proficiency at a survival level in four areas: speaking, listening, reading and writing.  It also provides opportunities for students to understand the cultural differences between Japan and Hong Kong.  

 

The following topics/areas will be covered:
a.     Japanese Language  

  • Japanese sound & writing system  
  • Basic conversations and greetings  
  • Basic grammar patterns 
  • Notions 

b.    Japanese Culture
 

Assessment Methods:

Component Weighting as a % of module mark Individual work Group work
Language Learning Portfolio 20% ü  

Test

  • Speaking (10%)
  • Written (listening, reading and writing) (20%)

30%

ü  
Film Critique 20% ü  
Group Presentation 30%   ü

 

Teaching medium:
The Japanese language component will be taught in Japanese supplemented with Chinese, the Japanese culture component will be taught in English.
 

 

 

GEE5303 Green & Intelligent Building
(Offered by Faculty of Science and Technology)

 

The module aims to (1) introduce the latest advancements on green and intelligent buildings and enabling technologies, (2) to enhance students’ understanding of the development and advocacy of green lifestyle elements in developed economies, in HKSAR and the Asia Pacific regions, and (3) to nurture green and sustainable citizenship in the holistic spectrum of environmental, social, and economic sustainability. 
 
Green labelling systems and building environment assessment schemes relevant to HKSAR and their cost-benefit relationships will be discussed. Initiatives and green enhancement measures and technologies on existing and new buildings will be investigated. Lectures, seminars, case studies, site visits, and individual and group projects will constitute the teaching, learning, and assessment context
 

Course Website:  http://ibse.hk/GEE5303

 

Assessment Methods

Component Quiz Individual Assignment Group Project
No. of assessment 1 1 1
Weighting as a % of module mark 30% 20% 50%

 

 

 

GEE5313 Buildings & Infrastructures Appreciation 
(Offered by Faculty of Science and Technology)

 

This module aims to provide an overview of buildings and infrastructures. The module introduces general engineering concepts and aesthetics of various buildings and infrastructures, as well as their relevant uses and social status, to build up the students’ own perspective in building and infrastructures. Students will learn the infrastructure developments in Hong Kong since 1960’s started from the new town development, water reservoirs and Lion’s Rock Tunnel to the 10 major infrastructure projects in 2010’s. Furthermore, students will learn different forms of infrastructures, and how to appreciate the buildings and infrastructures in the aspects of functions and aesthetics. The module also intends to cultivate the students’ awareness of the social status of the infrastructures.

 

Assessment Methods

Component Individual Reflective Journals Group Report Group Presentation
No. of assessment 2 1 1
Weighting as a % of module mark 55% 30% 15%

 

 # The percentage contributions of the different assessment items to the overall module assessments.

 

 

 

GEE5318 Food & Agriculture
(Offered by Faculty of Science and Technology

 

This module aims to introduce the basic principles and best practices of different food agricultural systems. It provides specialist skills and knowledge about the most important issue related to food and agriculture, special emphases are on traditional cultivation, organic farming, vertical farming and hydroponic farming. It will enhance students’ understanding of the whole processes and critical concerns in cultivation techniques from seed to harvest. The module will be suitable for students from various disciplines, who are interested in sustainable agriculture and particularly for whom will engage in horticulture, landscape, catering, gastronomy, organic food growing, processing and production.

 

No examination and the percentage contributions to the overall module assessment are:

  • Field Work Log                             : 20%
  • Test                                               : 30%
  • Group Report and Presentation   : 50%

 

# the module is taught in English (for theory), supplemented with Cantonese in field work

 

 

 

GEE5409 Plants & Human Civilisations
(Offered by School of General Education and Languages)

 

Plants and Human Civilisations aims to provide students with a critical analysis on the role of plants as the single most influential factor that dominate human survival, rise and fall of civilisations and continuity of human societies.  A selection of plants that played pivotal roles in mankind will be introduced and their impacts on human civilisations will be investigated with a combination of scientific, cultural and societal perspectives.  Students are expected to articulate the impacts of plants on human civilisations and societies in the past, critically evaluate the contemporary issues both brought by and solved by plants at present, and project the advancement of mankind with breakthrough in plant sciences and agricultural biotechnology.

 

The following topics/areas will be covered: 
The module is organized around the exploration and understanding of the intimate relationship between plants and humans.  Fundamental concepts of life sciences, including the plant and human biological systems, will be introduced at the beginning and throughout the topics of the module, which support students in analysing the impacts brought by the uses and abuses of plants:
 

Plants as our green friends
Seed of change – plants that changed the course of human history
Seed of culture – plants that shaped the cultures of civilizations
Seed of future – How plants continue to boost mankind transformation
 

Assessment Methods

Component No. of assessment Weighting as a
% of module mark
In-class activity and participation Continuous assessments 10%
Debate 1 10%
Experiments 5 20%
Reflective Essay 1 30%
Group assignment and project 1 30%

 

 

 

GEE5413 Service Leadership in a New Era
(Offered by School of General Education and Languages)

 

The concept of “service leadership” is highlighted in this course as service industry plays a dominate position around the world nowadays. This module aims at providing insights on becoming a service leader in a new era through cultivating appropriate knowledge skills, characters and compassion towards self, others and society. An effective service leader is expected to show commendable sensitivity in negotiating with the service provider and the recipient. Integrating the concepts of management, political sciences, psychology and sociology, the module will stimulate students’ reflections on how they can manage their personal and professional lives efficiently and develop sensitivity to oneself and to others.

 

Assessment Methods

Component No. of assessment Weighting as % of module mark
Class Participation and engagement N/A 10%
Mid-term Individual Reflective Note 1 40%
Group Project Final Presentation 1 10%
Group Project Report 1 40%

 

 

 

GEE5415 Cantonese Linguistics in Hong Kong Popular Culture
從香港流行文化看粵語語言學
(Offered by School of General Education and Languages)

 

本單元以香港流行文化作為媒介,檢視和闡釋香港粵語的語法特色,範疇包括語音、詞彙及句法。本單元將透過所搜集的報章雜誌、影音作品、廣告、網絡資料等不同的語言材料,展示當中有關粵語所引起的語言現象,並由之讓學生思考香港粵語獨特的語言價值為何。導師將會採用互動式教學,在導修課上充分利用多媒體及網絡資源,與學生一起研討語言現象,為他們提供分析狀況和解決問題的機會。除此之外,教學活動包括語料分析、影視作品賞析及小組討論。

 

本單元包括以下主題及學習重點:
第一部分:方言與粵語
第二部分:香港流行文化與其特色
第三部分:語音
第四部分:詞彙與句法
第五部分︰新媒體對粵語的影響
 

Assessment Methods

Component No. of assessment Weighting as a
% of module mark
Pronunciation Exercise (錄音練習) 1 10%
In-class Test (課堂測驗) 1 30%
Group Presentation  (小組口頭報告) 1 30%
Individual Essay (語文札記) 1 30%

 

授課語言為粵語。

 

(The medium of instruction is Cantonese.)

 

 

 

GEE5419 Biographies in World History and Biographical Writing in Chinese
讀人閱史與中文紀傳寫作
(Offered by the School of General Education and Language)

 

本單元旨在通過認識對世界有影響力的歷史人物與其所屬的時空,讓同學了解在種種不同的困難與機會下,歷史人物如何決擇和自處,提升同學之人文素養與倫理價值。分析歷史人物人生決定對其自身、社會與世界的影響。並通過閱讀並分析傳記資料,了解以寫作記錄人生與時代的方法,寫作個人生命傳記。

 

The following topics/areas will be covered 本單元包括以下主題及學習重點:

 

第一部分:人類是歷史的真正主人

  • 歷史與傳記的關係
  • 人文視野下觀照歷史的方式
  • 傳記的寫作手法與閱讀方式

 

第二部分:歷史人物怎樣領導時代又受限於時代

  • 怎樣與不同意見的人合作
  • 真誠的價值與背叛的苦果
  • 個人的信念如何適應社會框架

 

第三部分:歷史人物如何在各種限制中突破並成功

  • 親族、聯姻與結拜
  • 等待時機的重要性
  • 對體制的順應與昇華

 

第四部分:歷史人物在金錢與權力以外的成功

  • 影響他人的各種方式
  • 道德也是一種力量
  • 看見與別人不一樣的風景

 

評估方式及其所佔本單元之百分比:

  • 個人習作(影像 + 文字)       : 50%
  • 小組報告(口頭報告)           : 35%
  • 課堂討論                                 : 15%

 

 

 

GEE5427 Technology & the Future of Work
(Offered by the School of General Education and Language)

 

This module aims to provide students with a basic understanding of the impacts of technology on the future of organisation and work. Students will be exposed to basic ideas, concepts, and principles in technology and that allow both self-exploration and application to contemporary issues and professional life, with an emphasis on proposing technological solutions to achieve UN Sustainable Development Goals (SDG).

 

The following topics/areas will be covered: 

  • A basic understanding of the historical development and social evolution of technology and framework for technological impact assessment.
  • Impacts of breakthrough technologies, e.g. artificial intelligence, big data analytics, internet of things, automation, genome editing, etc. will be analysed from the perspectives of work, health, safety, in/equality and sustainability.
  • Blockchain simulation tools, e.g. Immunodex and StackEd, will be used to teach concepts and principles of blockchain, and its applications at business world.
  • Advanced topics in blockchain, e.g. tokenization, smart contract, solution architecture and programming will be taught. Students will extend their learning by applying decentralised solution in resolving contemporary problems at their respective industries. 
  • Students are required to carry out a group project using the knowledge that they have learnt in this module.
     

Assessment methods:

Component Weighting as a % of module mark
Class Participation and Engagement 10%
Debate 20%
Group Project 30%
Individual Reflective Report 40%