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The Hong Kong Polytechnic University, Hong Kong

PhD, Major: Culture, Society and Human Behaviour


The Hong Kong Polytechnic University, Hong Kong

Bachelor of Arts, Major: Clothing Studies


  • Visual Merchandising
  • Consumer Behavior
  • Design Strategy
  • Fashion Promotion
  • Final Year Project Preparation and supervision



Year Position Institute
2017 – present Visiting Lecturer

Technological and Higher Education Institute of Hong Kong

2014 – 2018 Assistant Professor

Institute of Textiles and Clothing

The Hong Kong Polytechnic University 





  • M.C. Cheung, D. Law, J. Yip, C. W.Y. Wong (2019) “Emotional Responses to Visual Art and Commercial Stimuli: Implications for Creativity and Aesthetics”, Frontier in Psychology. (In-print)
  • M.C. Cheung, A.S. Chan, Y. Liu , D. Law, C.W.Y. Wong (2017) “Music training is associated with cortical synchronization reflected in EEG coherence during verbal memory encoding”, PLoS One. 12(3):e0174906.
  • D. Law, M.C. Cheung, C. Wong (2017). “Integration of art strategy in development of shopping mall identity”, Journal of  Business and Economics. 8(2): 143-158.  DOI: 10.15341/jbe(2155-7950)/02.08.2017/004 
  • D. Law, M.C. Cheung, J. Yip, K. L. Yick and C. Wong (2016). “Scoliosis brace design: Influence of visual aesthetics on user acceptance and compliance”, Ergonomics, 60(6): 876-886. DOI: 10.1080/00140139.2016.1227093


2018    Quality Education Fund

             “Enhancing students’ aesthetic learning experience, Involvement and creativity in art education.”  


2014 - now   Reviewer of Journal of Retailing and Consumer Service 

2017             Visual Merchandising trainer for the Lidl Hong Kong Ltd.

2016             Reviewer of Ergonomics


  • ProQuest 25 Most-Accessed Dissertations and Theses (October 2017). “The influences of fashion change on the apparel-buying behaviour of young generation in Hong Kong”.
  • Gold Medal at The 43rd International Exhibition of Inventions, Geneva, Switzerland (2015).
  • Diploma for the high scientific and technological level of the invention, Scientific Community of Romania (2015).
  • Most downloaded paper 1st runner-up (2012) in European Journal of Marketing: “How does visual merchandising affect consumer affective response? An intimate apparel experience”.
  • Emerald Literati Club Highly Commended Award (2005) of “Fashion change and fashion consumption: the chaotic perspective”, Journal of Fashion Marketing and Management, Vol.8, No.4, 362-374.