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  • Advertising and Marketing Principles
  • Effective Branding and Consumer Behaviour
  • Design Thinking
  • PR and Event Planning
  • Copywriting
  • Design Studio


Award title (Discipline(s)), InstitutionCityStateCountry

Master of Business Administration, The University of Hong Kong

BBA (Hons) in Marketing, City University of Hong Kong


Position, Office/Unit/Section/School/Department/Faculty, Institution, City, State, Country

Teaching Fellow, Technological and Higher Education Institute of Hong Kong

Marketing Manager, Forevermark Hong Kong – DeBeers Group

Product Manager, ESTĒE LAUDER (H.K.) LTD

Assistant Marketing Manager, Advertising Department, FANCL

Assistant Product Manager, shu uemura Hong Kong, L’ORÉAL HONG KONG LTD


Member, Hong Kong Institute of Marketing (HKIM)


  • Publication:

    Kit Yin Emmy Wong, and Chigaeva-Heddad, S. 2018. Academic research in vocationally-oriented higher education: Perspectives from teaching staff. In Proceedings of The Asian Conference on Education. Tokyo, Japan: IAFOR. Available at


    Conference Presentations:

    Exploring the Effects of Sustainability-Themed Branding Initiatives on Young Diners' Willingness to Patronize. ICSDE 2020 - International Conference on Sustainable Design and Environment, online from Hong Kong, 6 Aug 2020


    Advertising Education in Hong Kong: Perspectives from Industry Experts. The 7th European Conference on Media, Communication & Film, online from London, UK, 24-26 Jul 2020


    Learning Outcomes of Design-streamed Students and Management-streamed Students in A Combined Design Thinking Class. AETI 2019 - International Conference on Applied Education, Technology and Innovation Conference, Hong Kong, 16-18 Apr 2019.


    Academic research in vocationally-oriented higher education: Perspectives from teaching staff (with Chigaeva-Heddad, S). The Asian Conference on Education, IAFOR, Tokyo, Japan, 13-15 Oct 2018.