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設計學系

教學人員

楊美琼女士

助理教授

電郵 mayyang@vtc.edu.hk

楊美琼女士

Graduated in HK PolyU, May had been working in various 4As Advertising Agencies including Ogilvy & Mather Direct, and Bates Advertising. Right after the 1997 handover, May had decided to widen her exposure and joined Bates, Beijing to open their first branch in China. She returned to Hong Kong and started her own brand Maymayking, selling her creation and selected items. Active in exhibition and trade show promoting her own brand, all experience path her way as an educator in Advertising Design. She was also the awardee of New Talents of Ambiente, Germany 2008 & regarded as 10 best shop of Style Shopping, Page One 2006.

TEACHING AREAS

  • Typography
  • Semiotic
  • Art Direction and Aesthetics
  • O2O Advertising Strategy
  • Graduation and Start-up Project

ACADEMIC QUALIFICATIONS

Master Degree in Design Practices, School of Design, Hong Kong Polytechnic University
Bachelor of Arts in Graphic Design, Swire School of Design, Hong Kong Polytechnic

PROFESSIONAL QUALIFICATIONS & PUBLIC SERVICES

  • Full Member, The Chartered Society of Designer (UK)

EMPLOYMENT

Teaching Fellow, Technological Higher Education Institute of Hong Kong
Owner/ Head of Design, Maymayking Design Workshop
Visiting Lecturer, Associate of Arts in Digital Visual Design, City University of Hong Kong
Senior Art Director, Bates Advertising, Beijing, Greater China
Art Director, Bates Advertising, Hong Kong
Ogilvy & Mather Direct
Live Communications

DESIGN AWARDS

2008 New Talents, Ambiente, Germany
2006 10 Best Shops, Style Shopping, Page One 

RESEARCH INTERESTS

  • Competition-Based Learning
  • Creative Conscience
  • Design Sustainability
  • Design Entrepreneur and Branding
  • Craftsmanship and Aesthetics

ACADEMIC PUBLICATIONS, PUBLIC LECTURES & EXHIBITIONS

 Conference

  •  “Enhancing Advertising Student Performance with Competition-Based Learning.” International Conference on Open and Innovative Education, ICOIE, Hong Kong, 2018

 

Public Speech, Lectures & Exhibitions

  • “Designers: Balance Your Left/Right Brain Like a Balance Sheet”, Speaker for Case studies: Government scheme recipients and crowd funding successes, THEi, Hong Kong, 2018
  • Guest Speaker for Design Thinking Seminar, Junior Achievement Hong Kong, 2017
  • Invited Artist, "My Good Old Days", Art Work for H.A.D. Hulu Culture and Jockey Club, 2016
  • Invited Artist, "She Rocks", Projection Artwork for Backtory, Hulu Culture, 2015
  • Mentor of CNY Tiger-Head Hat for Tot Workshop, PMQ X Hulu Culture, 2015
  • Invited Artist, "Hakka", Art Work for H.A.D., Hulu Culture And Jockey Club, 2013
  • Mentor of Tee To Bag Workshop, Design To Power Of HKDC, 2008