{"id":21209,"date":"2024-09-04T10:14:30","date_gmt":"2024-09-04T02:14:30","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=21209"},"modified":"2026-03-31T14:18:16","modified_gmt":"2026-03-31T06:18:16","slug":"general-education-elective-modules-department-of-design-and-architecture","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/general-education-elective-modules-department-of-design-and-architecture\/","title":{"rendered":"General Education Elective Modules &#8211; Department of Design and Architecture"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"21209\" class=\"elementor elementor-21209\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fce7baf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fce7baf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f7e3ad7\" data-id=\"3f7e3ad7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98beb9 elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"a98beb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-293c4a8 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"School-of-General-Education-and-Languages---banner-V2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">\u8a9e\u6587\u53ca\u901a\u8b58\u6559\u80b2\u5b78\u9662<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-153e14c e-con-full e-flex e-con e-parent\" data-id=\"153e14c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ebc7855 e-con-full e-flex e-con e-child\" data-id=\"ebc7855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8183df elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"e8183df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/tc\/school-of-general-education-and-languages\/general-education-curriculum\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u901a\u8b58\u6559\u80b2\u8ab2\u7a0b\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b901c36 e-con-full e-flex e-con e-child\" data-id=\"b901c36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98adea elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"f98adea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/tc\/school-of-general-education-and-languages\/ge-core-modules\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u901a\u8b58\u6559\u80b2\u6838\u5fc3\u55ae\u5143\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6140f4c e-con-full e-flex e-con e-child\" data-id=\"6140f4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e47650d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"e47650d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/tc\/school-of-general-education-and-languages\/centre-for-learning-enhancement-cle\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u5b78\u80fd\u63d0\u5347\u4e2d\u5fc3\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-012cd30 e-con-full e-flex e-con e-child\" data-id=\"012cd30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f44c9c2 e-con-full e-flex e-con e-child\" data-id=\"f44c9c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c5570 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"72c5570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/tc\/school-of-general-education-and-languages\/professional-development-symposium\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u5c08\u696d\u767c\u5c55\u7814\u8a0e\u6703\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-940c302 e-con-full e-flex e-con e-child\" data-id=\"940c302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d44d926 e-con-full e-flex e-con e-child\" data-id=\"d44d926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9939b3 e-con-full e-flex e-con e-child\" data-id=\"d9939b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-349a407 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"349a407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/tc\/academic-staff\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u6559\u5b78\u4eba\u54e1\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a40390 e-flex e-con-boxed e-con e-parent\" data-id=\"9a40390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d03b36d e-con-full e-flex e-con e-child\" data-id=\"d03b36d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0bc8d elementor-widget elementor-widget-heading\" data-id=\"ce0bc8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">\u7531\u8a2d\u8a08\u53ca\u5efa\u7bc9\u5b78\u7cfb\u958b\u8fa7\u7684\u901a\u8b58\u9078\u4fee\u55ae\u5143<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8cb43 elementor-widget elementor-widget-image\" data-id=\"1c8cb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/08\/Department-Logos-DDA.jpg\" class=\"attachment-full size-full wp-image-20791\" alt=\"\" srcset=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/08\/Department-Logos-DDA.jpg.webp 1000w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/08\/Department-Logos-DDA-300x90.jpg.webp 300w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/08\/Department-Logos-DDA-768x230.jpg.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade360 elementor-widget elementor-widget-n-accordion\" data-id=\"7ade360\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1280\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5101 Effective Branding &amp; Consumer Behaviour <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1280\" class=\"elementor-element elementor-element-a051449 e-con-full e-flex e-con e-child\" data-id=\"a051449\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5101\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b24e07 elementor-widget elementor-widget-text-editor\" data-id=\"5b24e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This module aims to introduce the forces that shape the value systems of the society and individuals leading to different consumer behaviours in the socio-cultural context of a globalised world. It also aims to develop students\u2019 awareness of effective branding in the marketplace. On completion of this module, students are expected to be able\u00a0 to apply the concept of consumer decision making process for the contemporary issues in global markets; perform research on consumer consumption and brand implication; and analyse and propose appropriate solutions for branding by identifying the specific issues relating to lifestyle segmentation of target.<\/p><p>The following topics\/areas will be covered:<\/p><ol><li>Introduction to Consumer Behaviour<\/li><li>Research Methodology<\/li><li>Individual Determinants of Consumer Behaviour<\/li><li>Environmental Influences on Consumer Behaviour<\/li><li>Lifestyle Segmentation<\/li><li>Situations and Decision Making<\/li><li>Branding<\/li><\/ol><p>Assessment Methods<\/p><table border=\"1\" cellspacing=\"1\" cellpadding=\"1\"><tbody><tr><td><p>Component<\/p><\/td><td nowrap=\"nowrap\"><p>Analysis<\/p><\/td><td><p>Brand Audit Evaluation<\/p><\/td><td><p>Project and Presentation<\/p><\/td><\/tr><tr><td nowrap=\"nowrap\"><p>No. of assessment<\/p><\/td><td nowrap=\"nowrap\"><p>1<\/p><\/td><td nowrap=\"nowrap\"><p>1<\/p><\/td><td><p>1<\/p><\/td><\/tr><tr><td nowrap=\"nowrap\"><p>Weighting as a % of module mark<\/p><\/td><td nowrap=\"nowrap\"><p>30%<\/p><\/td><td nowrap=\"nowrap\"><p>30%<\/p><\/td><td><p>40%<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1281\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1281\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5101K \u6709\u6548\u54c1\u724c\u8207\u6d88\u8cbb\u7279\u6027 (Effective Branding &amp; Consumer Behaviour) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1281\" class=\"elementor-element elementor-element-7896615 e-con-full e-flex e-con e-child\" data-id=\"7896615\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5101K\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af2f9f7 elementor-widget elementor-widget-text-editor\" data-id=\"af2f9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(\u6388\u8ab2\u8a9e\u8a00\uff1a\u666e\u901a\u8a71)<\/p><p><u>\u8ab2\u7a0b\u76ee\u6a19<\/u><\/p><p>\u672c\u55ae\u5143\u65e8\u5728\u4ecb\u7d39\u5851\u9020\u793e\u6703\u53ca\u500b\u4eba\u50f9\u503c\u9ad4\u7cfb\u7684\u5404\u985e\u56e0\u7d20\uff0c\u9019\u4e9b\u56e0\u7d20\u5728\u5168\u7403\u5316\u80cc\u666f\u4e0b\u7684\u793e\u6703\u6587\u5316\u74b0\u5883\u4e2d\u50ac\u751f\u4e86\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u884c\u7232\u3002\u540c\u6642\uff0c\u672c\u55ae\u5143\u4ea6\u81f4\u529b\u65bc\u57f9\u990a\u5b78\u751f\u5c0d\u5e02\u5834\u4e2d\u6709\u6548\u54c1\u724c\u5efa\u8a2d\u7684\u8a8d\u77e5\u3002<\/p><p><u>\u6388\u8ab2\u4e3b\u984c\u898f\u5283<\/u><\/p><ol><li>\u6d88\u8cbb\u884c\u70ba\u5c0e\u8ad6<\/li><li>\u7814\u7a76\u65b9\u6cd5\u8ad6<\/li><li>\u6d88\u8cbb\u884c\u70ba\u7684\u500b\u4eba\u6c7a\u5b9a\u56e0\u7d20<\/li><li>\u6d88\u8cbb\u884c\u70ba\u7684\u74b0\u5883\u5f71\u97ff\u56e0\u7d20<\/li><li>\u751f\u6d3b\u578b\u614b\u5340\u9694<\/li><li>\u60c5\u5883\u8207\u6c7a\u7b56\u5236\u5b9a<\/li><li>\u54c1\u724c\u5efa\u8a2d<\/li><\/ol><p><u>\u8ab2\u7a0b\u8a55\u4f30\u65b9\u5f0f<\/u><\/p><table width=\"573\"><tbody><tr><td width=\"169\"><p>\u8a55\u4f30\u9805\u76ee<\/p><\/td><td width=\"130\"><p>\u9805\u76ee\u8207\u6f14\u793a<\/p><\/td><td width=\"137\"><p>\u5206\u6790<\/p><\/td><td width=\"137\"><p>\u54c1\u724c\u5be9\u6838\u8a55\u4f30<\/p><\/td><\/tr><tr><td width=\"169\"><p>\u8003\u6838\u6b21\u6578<\/p><\/td><td width=\"130\"><p>1<\/p><\/td><td width=\"137\"><p>1<\/p><\/td><td width=\"137\"><p>1<\/p><\/td><\/tr><tr><td width=\"169\"><p>\u4f54\u8ab2\u7a0b\u7e3d\u6210\u7e3e\u6bd4\u4f8b<\/p><\/td><td width=\"130\"><p>40%<\/p><\/td><td width=\"137\"><p>30%<\/p><\/td><td width=\"137\"><p>30%<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1282\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1282\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5103 Living with Sustainable Materials <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1282\" class=\"elementor-element elementor-element-1c60a3f e-con-full e-flex e-con e-child\" data-id=\"1c60a3f\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5103\">\n\t\t\t\t<div class=\"elementor-element elementor-element-913518d elementor-widget elementor-widget-text-editor\" data-id=\"913518d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Living with Sustainable Materials is designed to develop students\u2019 intellectual ability and aesthetic sense through the appreciation of contemporary materials used in designs for our daily life. Through an exposure to the innovative trends of the use of materials in the global market, students will develop social sensibility and an awareness of advance notions of sustainability from a socio-cultural perspective. Their creative thinking will also be fostered during the process of exploring and re-engineering various conventional and non-conventional materials.<\/p><p>The following topics\/areas will be covered:<\/p><ol><li>Materials in Society<\/li><li>Material Thoughts and Design Thinking<\/li><li>Performance, Properties and Processes of Design Materials<\/li><li>Selection, Experimentation and Exploration of Materials<\/li><li>Transforming and Application of \u00a0Materials<\/li><\/ol><p>Assessment Methods<\/p><table border=\"1\" cellspacing=\"1\" cellpadding=\"1\"><tbody><tr><td>Component<\/td><td>Research Log<br \/>(Individual Assignment)<\/td><td>Group Project<\/td><\/tr><tr><td>No. of assessment<\/td><td>1<\/td><td>4<\/td><\/tr><tr><td>Weighting as a % of module mark<\/td><td>30%<\/td><td>70%<\/td><\/tr><\/tbody><\/table><p>The Research Log comprising students\u2019 collections and evaluations of environmental issues; The Group Project will be used to assess students\u2019 creative thinking, problem solving skill as well as their aesthetic quality, while requiring them to demonstrate their social sensibility in addressing a sustainability issue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1283\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1283\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5104 Landscape Appreciation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1283\" class=\"elementor-element elementor-element-a0336c1 e-con-full e-flex e-con e-child\" data-id=\"a0336c1\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5104\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e888b9b elementor-widget elementor-widget-text-editor\" data-id=\"e888b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This module aims to introduce the basic principles and theories of landscape appreciation, through discussions on world-wide famous landscape sites and projects. This will broaden students\u2019 perspective by presenting a general image of landscape architectural design practice, and demonstrates the environmental and social contributions of landscapes. This module will also raise students\u2019 awareness of cultural and technological aspects of landscape architecture.<br \/>\u00a0<\/p><p>On completion of this module, students are expected to be able to critique on landscape design based on comprehensive awareness of aesthetic, functional, cultural or technological issues. Students would be aware of the contributions of landscape architecture in environmental and social aspects as well as having knowledge and basic design theories on landscape architecture.<br \/>\u00a0<\/p><p>The following topics\/areas will be covered (not in sequential order):<\/p><ol><li>Concepts of landscape and landscape appreciation<\/li><li>Basic landscape theories and principles<\/li><li>Physical and cultural landscapes<\/li><li>History and future trends of landscape design<\/li><li>Case studies (used to facilitate understanding on above mentioned theories and principles concurrently, both natural and artificial cases will be included):<\/li><\/ol><p>The percentage contributions to the overall module assessment are:<\/p><table border=\"1\" cellspacing=\"1\" cellpadding=\"1\"><tbody><tr><td>Component<\/td><td>Individual Assignment<\/td><td>Group Project: In-class exercise<\/td><td>Group Project:<br \/>Oral.Presentation<\/td><\/tr><tr><td>No. of assessment<\/td><td>1<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td>Weighting as a % of module mark<\/td><td>35%<\/td><td>15%<\/td><td>50%<\/td><\/tr><\/tbody><\/table><p><em>Note: This module includes a 6-hour out-of-class site visit.<\/em><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1284\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1284\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5109 Design for Fun <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1284\" class=\"elementor-element elementor-element-cef86af e-flex e-con-boxed e-con e-child\" data-id=\"cef86af\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5109\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0877ed7 elementor-widget elementor-widget-text-editor\" data-id=\"0877ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[\u6388\u8ab2\u8a9e\u8a00\uff1a\u82f1\u6587]<\/p><p>Students will acquire knowledge of the development needs of children and the role of objects in play. They will apply knowledge of child development to a simple design process and explore the creation a plaything. Experimental problem-solving and creative thinking will be encouraged as part of making toy design solutions. Besides this, students\u2019 self-confidence, and learning will be developed along with students\u2019 ability to work within a prescribed framework and communicate toy ideas.\u00a0<\/p><p>On completion of this module, students are expected to be able to:<\/p><ol><li>Analyse and evaluate a range of toys and games on the market to place them into related categorisations;<\/li><li>Judge appropriateness of a toy\u2019s target user based on knowledge of child development and play needs;<\/li><li>Generate toy design concepts through analysis of relationship between child development and toy design;<\/li><li>Use creative problem-solving skills to generate play value in toy design concepts.\u00a0<\/li><\/ol><p>The following topics\/areas are covered:<\/p><ol><li>Develop design communication skills including sketching thumbnails, making basic 3-dimensional artefacts, graphic and verbal presentation;<\/li><li>Child development stages and necessity of play;<\/li><li>Toy design methods, toy appreciation and consideration of function related to creating toy ideas;<\/li><li>Problem-solving skills using divergent thinking and creative methods;\u00a0<\/li><li>Classification of toy and game categories; and<\/li><li>Group work involving creating and testing of original toy ideas.\u00a0<\/li><\/ol><p>The percentage contributions to the overall module assessment:<\/p><table border=\"1\" cellspacing=\"1\" cellpadding=\"1\"><tbody><tr><td>Component<\/td><td>Research Report<\/td><td>Design Project<\/td><\/tr><tr><td>No. of assessment<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td>Weighting as a % of module mark<\/td><td>40%<\/td><td>60%<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1285\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1285\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEE5309 Housing Policy and Management <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1285\" class=\"elementor-element elementor-element-5e47f6f e-flex e-con-boxed e-con e-child\" data-id=\"5e47f6f\" data-element_type=\"container\" data-e-type=\"container\" id=\"GEE5309\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444b153 elementor-widget elementor-widget-text-editor\" data-id=\"444b153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you think housing is a major problem in Hong Kong?\u00a0 Housing is a challenging agenda of our Government in these decades.\u00a0 This module will guide you to appraise and evaluate this core public and social policy.\u00a0\u00a0\u00a0\u00a0<\/p><p>This module aims to provide students opportunities to assess housing policies and the policy making process in Hong Kong and neighbouring countries, to appraise the role of government and private sector in housing under social, economic and political perspectives.\u00a0 This module evaluates how housing and management theories can be applied in Hong Kong, China and other East Asian and Western countries in relation to housing development and management practice.<\/p><p>Assessment Methods<\/p><table border=\"1\" cellspacing=\"1\" cellpadding=\"1\"><tbody><tr><td>Component<\/td><td><p>Attendance &amp;<\/p><p>Class Participation<\/p><\/td><td>Assignment<\/td><td>Group Project<\/td><\/tr><tr><td>No. of Assessment<\/td><td>10<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td>Weighting as a % of module mark<\/td><td>10%<br \/>(by individual)<\/td><td>45%<br \/>(by individual)<\/td><td><p>25% (Report)<\/p><p>20% (Presentation)<\/p><\/td><\/tr><\/tbody><\/table><p><em>Note: This module is taught in English, but Cantonese may be occasionally used to supplement teaching when necessary<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>School of General Education and Languages General Education Curriculum GE Core Modules Centre for Learning Enhancement Professional Development Symposium Academic Staff Module Information for GE Elective Modules held by Department of Design and Architecture GEE5101 Effective Branding &amp; Consumer Behaviour &hellip; <\/p>","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"ppma_author":[102,101,104,251],"class_list":["post-21209","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Education Elective Modules - Department of Design and Architecture - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/general-education-elective-modules-department-of-design-and-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Education Elective Modules - Department of Design and Architecture - Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"School of General Education and Languages General Education Curriculum GE Core Modules Centre for Learning Enhancement Professional Development Symposium Academic Staff Module Information for GE Elective Modules held by Department of Design and Architecture GEE5101 Effective Branding &amp; 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