{"id":24695,"date":"2024-10-09T23:36:25","date_gmt":"2024-10-09T15:36:25","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=24695"},"modified":"2025-12-19T15:49:49","modified_gmt":"2025-12-19T07:49:49","slug":"mr-choy-sonny-yip-hong","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/mr-choy-sonny-yip-hong\/","title":{"rendered":"\u8521\u696d\u5eb7\u5148\u751f"},"content":{"rendered":"\t\t
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Assistant Professor <\/h2>

Department of Design and Architecture<\/p>\n

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Contact details <\/h4>

Email<\/strong>: schoy@thei.edu.hk<\/font><\/a><\/p>\n

Phone<\/strong>: +852 3890 8305<\/p>\n

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MBA, GRAD DIP (BUS), B.DES (IND), MIDSHK, MAMBA<\/strong><\/p>

Sonny Choy graduated from the University of South Australia, Adelaide, with a Bachelor of Design, in Industrial Design. He proceeded to complete a Graduate Diploma in Business Enterprise from the University of Adelaide. In 2016, he received an MBA from the University of Strathclyde. With industrial experience in fields including product, toy, and retail design; he specializes in taking innovative, technological, and socially conscious approaches to design. Sonny Choy\u2019s research interests focus on the cross-over between design and business with an emphasis on exploring creative management and design entrepreneurship in a global context. He is also interested in the deployment of technology in product solutions as well as sustainability. He actively engages Asian business partners to bring about synergies between the education sector and with public\/private business sectors and works with NGOs to bring about socially conscious design in Hong Kong.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TEACHING AREAS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Marketing<\/li>
  • Toy Design<\/li>
  • Eyewear Design<\/li>
  • Computer Aided Industrial Design<\/li>
  • Design Communication and Processes<\/li>
  • Digital Visualization<\/li>
  • Technology and Trends<\/li>
  • Sustainable Design<\/li>
  • Major Project\u00a0\u00a0<\/span><\/span><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    M.B.A.<\/span><\/p><\/td>

    Strathclyde University<\/span><\/p><\/td><\/tr>

    GradDip (Business)<\/span><\/p><\/td>

    Adelaide University<\/span><\/p><\/td><\/tr>

    BDes (IndDes)<\/span><\/p><\/td>

    University of South Australia<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    • Assistant Professor, Technological and Higher Education Institute<\/li>
    • Project Manager, Corgi International Ltd<\/li>
    • Senior Designer, Rolex Hong Kong Ltd<\/li>
    • Creative Designer, Safilo Far East Ltd<\/li>
    • Senior Product Designer, Vtech electronics Ltd<\/li>
    • Industrial Designer, MA International Ltd<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      • Member of Association of MBA\u2019s (AMBA)<\/li>
      • Full Member of Industrial Designers Society of Hong Kong (IDSHK)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        RESEARCH GRANTS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        • Establishment of the Centre for Interdisciplinary Research on Food By-products Utilization (CIFU), UGC\/IDS(R)25\/20, INSTITUTIONAL DEVELOPMENT SCHEME (IDS) RESEARCH INFRASTRUCTURE GRANT, 2020, Hong Kong, (on-going) as Co-I.<\/li>

        • Sustainable Start-Ups \u2013 Seminars on Designing Innovation For Start-Ups And Crowd-Funding, UGC\/IIDS25\/B01\/17, Inter-Institutional Development Scheme (IIDS), Research Grants Council Competitive Research Funding Schemes For the Local Self-Financing Degree Sector 2017\/18, Hong Kong, (on-going) as P.I.<\/p><\/li>

        • \u2018Understanding student behaviour towards drinking water choices on campus in a Hong Kong context\u2019, Successfully granted the THEi Seed Grant 2018\/19. Co-I.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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          PUBLIC SPEECH, LECTURES & SEMINARS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          Conference Proceedings and Presentations:\u00a0<\/p>

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          • Choy, SYH. 2023. \u2018Future-Proofing Design: How THEi Uses AI to Enhance Product Design Education\u2019. The Power of AI in Education and the Workplace Symposium. Hong Kong: Technological and Higher Education Institute of Hong Kong.\u00a0<\/p><\/li>

          • Choy, SYH. 2022. \u2018Biopolymer Materials for Sustainable Consumer and Medical Applications\u2019. Sixteenth International Conference on Green Industries and Sustainability. Auckland, New Zealand: World Academy of Science, Engineering and Technology.\u00a0<\/p><\/li>

          • Choy, S Y H (2017), \u2018Starting with a Hunch. Learning Journeys of Design Students Toward Relevant Design Solutions. How Teaching Staff Support and Scaffold Student Learning in Capstone Projects\u2019, The 4th International Academic Conference on Social Sciences (IACSS 2017), Higher Education Forum, Singapore.\u00a0<\/p><\/li>

          • Choy, S Y H (2017), \u2018Technology, Materials and Trends. Resources for Eyewear Making\u2019, Speaker for New Material for Eyewear Design Workshop, Hong Kong Optical Fair 2017, Hong Kong.\u00a0<\/p><\/li>

          • Choy, S Y H (2016), \u2018Co-Elaboration – DIY Upcycling with the Community \u8207\u793e\u5340\u5354\u540c\u8a2d\u8a08\u2019, 2016. REVEAL 2: +-x\u00f7 For the City. For the Community. Hong Kong Institute of Architects. Public exhibition.\u00a0<\/p><\/li>

          • Choy, Sonny Yip Hong (2016), \u2018The influence of a restaurant\u2019s social contributions and green practices on customers\u2019 decision to buy in a Chinese context\u2019, The 5th\u202fInternational Symposium of Business and Social Science 2016, Higher Education Forum, Okinawa.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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            • Choy, SYH 2025, \u2018Bridging Theory and Practice: Transforming Product Design Education with Real Clients, Market Feedback, and Eco-Sand 3D Printing\u2019, Poster, 6th International Symposium on Education, Economics, Psychology and Social Sciences. (July 23 – 25, 2025) Higher Education Forum, Okinawa, Japan.<\/li>
            • Choy, SYH. 2024. \u2018AI tools for Film Props: a review of advanced AI design tools\u2019. How is Gen AI shaping the film and entertainment Industry Sharing. Hong Kong: Technological and Higher Education Institute of Hong Kong.<\/li>
            • Choy, SYH. 2024. \u2018AI pushing the boundaries of Product Design: a review of advanced AI design tools\u2019. THE FUTURE OF DESIGN THINKING EMBRACING AI TOOLS FOR SUCCESS, NVIDIA x ASUS\u4e3b\u984c\u6f14\u8b1b\u6700\u65b0 AI\u904b\u7b97\u5e73\u53f0\u9ad4\u9a57\u574a. Hong Kong.<\/li>
            • Choy, SYH. 2023. \u20183D -Printed Eggshell PLA\u2019. Circular Use of Resources: From Research to Industry, CIFU Staff Research Symposium. Hong Kong: Technological and Higher Education Institute of Hong Kong.<\/li>
            • Choy, SYH. 2023. \u2018Revolutionizing Manufacturing: Embracing Additive Manufacturing with Eggshell Polylactide (PLA) Polymer\u2019. International Conference on Chemistry and Polymer Science 2023, World Academy of Science, Engineering and Technology.<\/li>
            • Choy, SYH. 2023. \u2018Future-Proofing Design: How THEi Uses AI to Enhance Product Design Education\u2019. The Power of AI in Education and the Workplace Symposium. Hong Kong: Technological and Higher Education Institute of Hong Kong.<\/li>

            • Choy, S Y H (2022), \u2018Sustainable Eggshell PLA Material\u2019, 2022. Innocarnival. Innovation and Technology Commission (ITC) of the Hong Kong Special Administrative Region Government. Public Exhibition.\u00a0<\/p><\/li>

            • Choy, SYH. (2022), \u2018Project-Based Learning and Work Integrated Learning in Product Design: Work-based Learning Immersing Students in Authentic Contexts\u2019, Sixteenth International Conference on Design and Principles: Back to Life- Seeking Vision and Purpose in Principles and Practice. Newcastle, Australia: Common Ground Research Networks.<\/p><\/li>

            • Choy, SYH., Kuys, B. & Renda, G. (2020), \u2018Expanding industrial design\u2019s contribution to manufacturing SME\u2019s in Hong Kong by introducing a Balanced Scorecard for industrial design management\u2019, DRS2020 International Conference: Synergy. Brisbane, Australia: Design Research Society.\u00a0<\/p><\/li>

            • Choy, S Y H (2017), \u2018Technology, Materials and Trends. Resources for Eyewear Making\u2019, Speaker for New Material for Eyewear Design Workshop, Hong Kong Optical Fair 2017, Hong Kong.\u00a0<\/p><\/li>

            • Choy, S Y H (2016), \u2018Co-Elaboration – DIY Upcycling with the Community\u202f\u8207\u793e\u5340\u5354\u540c\u8a2d\u8a08\u2019, 2016. REVEAL 2: +-x\u00f7 For the City. For the Community. Hong Kong Institute of Architects. Public exhibition.\u00a0<\/p><\/li>

            • Choy, S Y H (2016), \u2018Agents of Change\u2019, Global Design Network Booklet, Hong Kong Federation of Design Associations, Hong Kong.\u00a0<\/p><\/li>

            • Choy, Sonny Yip Hong, Leung, Beam & Lee, Kwok Lang (2013), \u2018Education for Modern Chef \u2013 Adding Value through Design\u2019, BODW, DesignEd Asia Conference 2013, Hong Kong Polytechnic University, Hong Kong.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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              • \u00a02008 Nuremberg International Toy Fair. International Toy Design Competition. Winner of \u2018Toy Innovation Award\u2019 for most innovative toy design.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                • Trip Leader: 2016. Barcelona, Spain. Student Academic and Cultural exchange to Elisava School of Design. 15 Days duration.\u00a0<\/p><\/li>

                • Trip Leader: 2014. Seoul, Korea. Industrial, Academic, Cultural exchange to leading Korea Product Design professionals and institutes. 6 Days duration.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                  • Technology and Products<\/li>
                  • Mobility<\/li>
                  • Innovation and Entrepreneurship<\/li>
                  • Sustainability<\/li>
                  • Design Management<\/li>
                  • Teaching and Learning<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                    • JA Company Programme, 2022. Mentor. Junior Achievement Hong Kong.\u00a0<\/p><\/li>

                    • St Paul\u2019s Convent School (Secondary), 2021. DIP Teacher.\u00a0<\/p><\/li>

                    • Siu, K.W.M. and Contreras, G.J. eds., 2016. Design Education for Fostering Creativity and Innovation in China. IGI Global.<\/p><\/li>

                    • Mame Awards 2021, Toy Competition, Judge<\/p><\/li>

                    • Hardware Journey Eco-System Contest 2021. Judge. Hong Kong Science and Technology Park & Federation of Hong Kong Industries.\u00a0<\/p><\/li>

                    • Reviewer of book\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                      • Choy, S Y H 2012, \u2018Track Leader for Inclusive Design track\u2019, World Design Summer Camp \u201cA City Driven by Design”. Hong Kong Design Centre.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                        Assistant Professor Department of Design and Architecture Contact details Email: schoy@thei.edu.hk Phone: +852 3890 8305 MBA, GRAD DIP (BUS), B.DES (IND), MIDSHK, MAMBA Sonny Choy graduated from the University of South Australia, Adelaide, with a Bachelor of Design, in Industrial … <\/p>","protected":false},"author":50,"featured_media":0,"parent":24652,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[175,123,188,193,189,172,138,205],"class_list":["post-24695","page","type-page","status-publish","hentry"],"yoast_head":"\nMr CHOY Sonny Yip Hong - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/mr-choy-sonny-yip-hong\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr CHOY Sonny Yip Hong - 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