{"id":24970,"date":"2024-10-10T03:24:59","date_gmt":"2024-10-09T19:24:59","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=24970"},"modified":"2026-01-12T10:39:22","modified_gmt":"2026-01-12T02:39:22","slug":"dr-monica-wai-chun-choy","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-choy-monica\/","title":{"rendered":"\u8521\u60df\u771f\u535a\u58eb"},"content":{"rendered":"
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\u526f\u6559\u6388 <\/h2>

\u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb
\n DBA (UoN, Australia), MSc (PolyU), MBA (Sydney&UNSW, Australia), BCom (Curtin, Australia)<\/p>\n

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\u806f\u7d61\u65b9\u6cd5 <\/h4>

\u96fb\u90f5<\/strong>: wcchoy@thei.edu.hk<\/font><\/a><\/p>\n

\u96fb\u8a71<\/strong>: +852 3890 8217<\/p>\n

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TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Hospitality and Tourism Marketing\/Management\u00a0<\/li>
  • \u4eba\u529b\u8cc7\u6e90\u7ba1\u7406<\/li>
  • Organizational Behavior<\/li>
  • Strategic Management<\/li>
  • Japanese Language and Culture<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2016<\/td>\nDoctor of Business Administration, The University of Newcastle, Australia<\/td>\n<\/tr>\n
    2003<\/td>\nMSc in Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2001<\/td>\nMaster of Business Administration, The University of Sydney and The University of New South Wales, Australia<\/td>\n<\/tr>\n
    1999<\/td>\nBachelor of Commerce (Management & Marketing), Curtin University of Technology, Australia<\/td>\n<\/tr>\n
    \/<\/td>\nJapanese-Language Proficiency Test Level 1, Inter-Cultural Institute of Japan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    PROFESSIONAL QUALIFICATIONS AND MEMBERSHIPS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • \u9ad8\u7aef\u670d\u52d9\u696d\u6280\u80fd\u4eba\u624d\u57f9\u8a13\u5c08\u5bb6 – \u73e0\u6d77\u5e02\u4eba\u529b\u8cc7\u6e90\u548c\u793e\u6703\u4fdd\u969c\u5c40\u8077\u5de5\u6559\u80b2\u548c\u8077\u696d\u57f9\u8a13\u5354\u6703 (2012 \u2013 2014)<\/li>
    • \u570b\u5bb6\u65c5\u904a\u54a8\u8a62\u5e2b – \u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u570b\u5bb6\u52de\u52d5\u53ca\u793e\u6703\u4fdd\u969c\u90e8<\/li>
    • \u570b\u5bb6\u9ad8\u7d1a\u4f01\u696d\u57f9\u8a13\u5e2b – \u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u570b\u5bb6\u52de\u52d5\u53ca\u793e\u6703\u4fdd\u969c\u90e8<\/li>
    • Certified Hospitality Educator (CHE), American Hotel & Motel Association, designated in Apr, 2004<\/li>
    • Chartered Marketer, UK – The Chartered Institute of Marketing, designated in Oct, 2003<\/li>
    • Registered Outbound Tour Escort \u2013 Travel Industry Council of Hong Kong, designated in 1999<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      • Associate Professor, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong<\/li>
      • Teaching Fellow, Faculty of Management and Hospitality,\u00a0Technological and Higher Education Institute of Hong Kong<\/li>
      • Part-time teaching staff for various local and overseas universities and professional institutes (specialized in Tourism & Hospitality, Business and Japanese-related subjects)<\/li>
      • Guest Host for radio programme\u300a\u65c5\u904a\u767e\u4e8b\u901a\u300b, (Travel Specialist) \u2013 24 episodes\u00a0Commercial Radio<\/li>
      • Director of Agency Development, Uniglobe Travel (China Region)<\/li>
      • Instructor I, The Hong Kong Institute of Education<\/li>
      • Senior Manager, Media & Marketing Ltd.<\/li>
      • Marketing & Business Development Manager, HYFCO Travel Agency Ltd.<\/li>
      • Travel Consultant (Japanese Section), Thomas Cook Travel Services (HK) Ltd.<\/li>
      • Assistant Sales Manager, T & F Development Ltd.<\/li>
      • Makiya & Co. Ltd., Japan<\/li>
      • Tour coordinator (Foreign Tourist Division), HYFCO Travel Agency Ltd.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        FELLOWSHIPS AND VISITING APPOINTMENTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2024 – 2027<\/td>\n\t\t\t\n\t\t\t

        Visiting Professor and Invited Researcher  
        \n\t\t\tGuangzhou Donghua Vocational College <\/p>\n\n\t\t\t

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        \n\t\t\t\u5ee3\u5dde\u6771\u83ef\u8077\u696d\u5b78\u9662) <\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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        RESEARCH GRANTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2023 – 2024<\/td>\nThe construction of workplace identities in a turbulent post-colonial context: the case of Hong Kong under Chinese rule<\/em> (Co-Investigator) by the BA\/Leverhulme Small Research Grants (Under Review)<\/td>\n<\/tr>\n
        2023 – 2024<\/td>\nEngaged Learning and Innovative Teaching in Higher Education<\/em> (Co-Investigator) \u2013 HK$282,080 by the Inter-Institutional Development Scheme (IIDS) of Research Grants Council (RGC) (2023\/24 round) (Under review)<\/td>\n<\/tr>\n
        2021 – 2023<\/td>\nIdentifying supply and demand gaps that influence employability and sustainability in the hospitality industry<\/em> (Principal Investigator) \u2013 funded HK$ 504,867 by Competitive Research Funding Schemes of Research Grants Council (RGC)<\/td>\n<\/tr>\n
        2017 – 2018<\/td>\nTourism in the Asia-Africa nexus: A critical examination of a neglected domain<\/em> (Principal Investigator) – funded HK$90,000 by THEi Seed Grant<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        2023 – Present<\/td>\nChairlady of Organizing Committee\nProfessional Trainer Vocational Skills Competition (Guangdong-Hong Kong-Macao Greater Bay Area)\n(\u7b2c\u4e00\u5c46\u7cb5\u6e2f\u6fb3\u57f9\u8a13\u5e2b\u8077\u696d\u6280\u80fd\u5927\u8cfd\u7d44\u59d4\u6703\u4e3b\u4efb)<\/td>\n<\/tr>\n
        2023 – Present<\/td>\nMember of Advisory Committee\nChina Vocational Competency Committee under Association for Student Employment , PRC\n(\u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u9ad8\u6821\u7562\u696d\u751f\u5c31\u696d\u5354\u6703\u6838\u5fc3\u80fd\u529b\u5206\u6703\u9867\u554f)<\/td>\n<\/tr>\n
        2022 \u2013 \u73fe\u4eca<\/td>\nProfessional Consultant for Courses\nTravel Industry Council of Hong Kong (TIC)<\/td>\n<\/tr>\n
        2023 – 2025<\/td>\nMember of Hotel, Catering and Tourism Training Board (HOTB)\u00a0 Vocational Training Council (VTC)<\/td>\n<\/tr>\n
        2023<\/td>\nMember of the International Programme Committee\nInternational Conference on Engaged Learning & Innovative Teaching in Higher Education, Hong Kong, 15-17 Nov 2023<\/td>\n<\/tr>\n
        2022 –\u00a02023<\/td>\nAppeal Board member of the Train the Trainer Course\nTravel Industry Council of Hong Kong (TIC)<\/td>\n<\/tr>\n
        2021\u00a0– 2024<\/td>\nMember of Advisory Board\nLingnan University,\u00a0 LIFE<\/td>\n<\/tr>\n
        2021\u00a0– 2026<\/td>\nExternal Examiner of Bachelor of Business Administration (Honours)\nSaint Francis University<\/td>\n<\/tr>\n
        2019 – 2021<\/td>\nExternal Examiner\nLingnan University, LIFE<\/td>\n<\/tr>\n
        2016 – 2027<\/td>\nSpecialist (Business and Management\/ Services\/ Languages and Related Studies)\nThe Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)<\/td>\n<\/tr>\n
        2013 – 2014<\/td>\nCourse Developer\nCaritas Community and Higher Education Service<\/td>\n<\/tr>\n
        2013 – 2014<\/td>\nExternal Course Vetter\nHong Kong Nang Yan College of Higher Education<\/td>\n<\/tr>\n
        2010 – 2011<\/td>\nExternal Examiner\nYMCA College of Continuing Education<\/td>\n<\/tr>\n
        2008 – Present<\/td>\nTechnical Advisor (Tourism)\nEmployees Retraining Board (ERB)<\/td>\n<\/tr>\n
        2008 – 2018<\/td>\nExternal Examiner \u2013 Department of Business and Hospitality Management\nCaritas Bianchi College of Careers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        2024<\/td>\nHampton by Hilton Shenzhen consultancy project on providing strategic marketing recommendations and suggest pricing strategies<\/td>\n<\/tr>\n
        8 Nov 2023<\/td>\nGuest Speaker for Kenya Tourism Board (KTB) on \u201c Post-Covid-19 Travel intentions to Kenya among Hongkongers: Determinants affecting  recommendations of travel products in Kenya by travel agencies\u201d<\/td>\n<\/tr>\n
        14 Oct 2022<\/td>\nSpeaker for  Compass Group (FTSE 100 Index\/Fortune Global 500 company) on Expectations of Gen – Z and Millennial Talent<\/td>\n<\/tr>\n
        2021<\/td>\nTrainer for Consultancy Project in \u201cProfessional Chauffeur Services\u201d and \u201cTable settings and etiquette for tea ladies \u201c, Nan Fung Development<\/td>\n<\/tr>\n
        2018<\/td>\nSpeaker for Grandiose World on \u201c\u6c42\u8077\u9762\u8a66\u5168\u653b\u7565\u201d<\/td>\n<\/tr>\n
        2018<\/td>\nSpeaker for Kowloon Women\u2019s Organizations Federations and Women\u2019s Commission on Travel Savvy in the 21st Century<\/td>\n<\/tr>\n
        2018<\/td>\nMember of Program Committee for International Conference on Economics, Management and Social Sciences (ICEMSS), Dec, 15-17, Xian, China<\/td>\n<\/tr>\n
        11-14 Jan 2016<\/td>\nTrainer for Consultancy Project in “Improving Customer Experiences” and “Understanding Customer Relationship and Selling” for executives and middle managers, The Peninsula Hotel, Shanghai, PRC<\/td>\n<\/tr>\n
        2014<\/td>\nProject Leader, Consultancy for Employee Induction & Orientation Kits, The Hong Kong Jockey Club<\/td>\n<\/tr>\n
        18 Jun 2014<\/td>\nTrainer for Consultancy Project in “Complaint Handling Skills”, China Resources Group<\/td>\n<\/tr>\n
        25 Sep 2012<\/td>\nTrainer for Consultancy Project in “Customer Services and Staff Etiquette & Manners in Hospitality”, Kingward International Hotel, Zhuhai, PRC<\/td>\n<\/tr>\n
        13 Sep 2009<\/td>\nTrainer for Consultancy Project in “International Business Etiquette” for middle management, ICBC Beijing Head office<\/td>\n<\/tr>\n
        2007<\/td>\nProject Leader, Consultancy for Financial & Management Information System, CLP Group<\/td>\n<\/tr>\n
        22-24 Feb 2006<\/td>\nTrainer for Consultancy Project in “Making Good Things Happen”, China Youth Travel Service Shanghai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        JOURNAL ARTICLE AND BOOK CHAPTER<\/span><\/u><\/b><\/p>

        • Choy, M. W.C<\/strong>., & Yeung, A. S.\u00a0 (in press). Navigating crises: A qualitative study on sustainable tourism education in Hong Kong.\u00a0 In W. W. K. Ma (Ed.), Engaging Learning and Innovative Teaching in Higher Education<\/em> (LNET) Series.\u00a0 Singapore, Springer.<\/p><\/li>

        • Choy, M. W.C.,<\/b>\u00a0& Yeung, A. S. \u00a0(2024). Tourism vocational Education: Relations of Input and Output. Journal of Hospitality, Leisure, Sport and Tourism Education, 34, 100479. (SSCI)<\/p><\/li>

        • Choy, M. W.C.,<\/b>\u00a0& Yeung, A. S. \u00a0(2024). Vocational Education Input for a Sustainable Hospitality Industry. \u00a0In W. W. K. Ma (Eds.), Engaging Learning and Innovative Teaching in Higher Education: Digital Technology, Professional Competence, and Teaching Pedagogies, Lecture Notes in Educational Technology (LNET) Series. \u00a0Singapore, Springer.<\/li>
        • Choy, M.W,C.,<\/b>\u00a0 Or, B. M., & Liu, A. T. (2023). Post-COVID-19 travel intentions to Kenya from Hong Kong by applying the extended theory of planned behavior (ETPB). Journal of Hospitality and Tourism Insights, 7(4), 1743\u20131765.<\/li>
        • Choy, M. W.C.,\u00a0<\/span><\/b>& Yeung, A. S. (2023). Person-environment fit: does it matter for tourism students\u2019 career outcomes in an era of crisis?\u00a0Journal of Hospitality, Leisure, Sports and Tourism Education, 3<\/i>, 100414. (SSCI)<\/b><\/span><\/li>
        • Choy, M. W.C.,\u00a0<\/span><\/b>& Yeung, A. S. (2023). Person-Environment Fit: implications for vocational students\u2019 career in the era of crisis. In C. Hong and W. W. K. Ma (Eds.),\u00a0Applied Degree Education and the Shape of Things to Come,\u00a0<\/i>Lecture Notes in Educational Technology (LNET) Series. Singapore, Springer.<\/span><\/li>
        • Choy, M. W.C.,\u00a0<\/span><\/b>& Yeung, A. S. (2022). Career choice of tourism students in a triple-whammy crisis,\u00a0PLOS ONE, 17<\/i>(12), e0279411.\u00a0(SCIE)<\/b><\/span><\/li>
        • Choy, M.W.C.,\u00a0<\/span><\/b>& Shih, C.C. (2022). The effect of employee uniform on job satisfaction: A case of the housekeeping department in a luxury five-star hotel in Hong Kong.\u00a0Tourism and Hospitality Management, 20\u00a0<\/i>(3), 559-574.\u00a0(ESCI) (Teacher-student collaboration)<\/b><\/span><\/li>
        • Choy, M. W.C.,\u00a0<\/span><\/b>& Kamoche, K. (2022). Factors influencing recommendation of sub-Saharan Africa travel products: a Hong Kong-Kenya importance-performance analysis.\u00a0Tourism Economics, 28 (4), 1101-1128.\u00a0<\/i>(SSCI)<\/b><\/span><\/li>
        • Choy, M. W.C.,\u00a0<\/span><\/b>& Yeung, A. S. (2022). Cognitive and affective academic self-concepts: Which predicts vocational education students\u2019 career choice?\u00a0International Journal of Educational Research Open, 3\u00a0<\/i>(2022) 100123.<\/span><\/li>
        • Choy, M. W.C<\/span><\/b>., & Kamoche, K. (2021). Identifying stabilizing and destabilizing factors of job change: a qualitative study of employee retention in the Hong Kong travel agency industry,\u00a0Current Issues in Tourism, 24<\/i>(10), 1375-1388.\u00a0(SSCI)<\/b><\/span><\/li>
        • Choy, M. W.C.,<\/span><\/b>\u00a0Cheng, J., & Yu, K. (2021). Evaluating the environmental sustainability strategies of the housekeeping department: the case of an international hotel chain in Hong Kong.\u00a0Tourism Critiques, 2<\/i>(1), 115-132.\u00a0(Teacher-student collaboration)<\/b><\/span><\/li>
        • Choy, M. W.C.,<\/span><\/b>\u00a0& Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement.\u00a0Pannon Management Review, 6<\/i>\u00a0(3-4), 111-124.<\/span><\/li>
        • Choy, M. W.C.<\/span><\/b>\u00a0(2016). Effective techniques win employees\u2019 minds and hearts: Ways to minimise staff turnover rate. China Staff. 23(5), 26-31.<\/span><\/li><\/ul>

          CONFERENCE PAPER<\/span><\/u><\/b><\/p>

          • Choy, M. W.C<\/strong>., & Yeung, A. S.\u00a0 (2025). Navigating crises: A qualitative study on sustainable tourism education in Hong Kong. \u00a0International Conference on Engaged Learning and Innovative Teaching in Higher Education (ELITE)<\/em>, Nov 12-14, Hong Kong.\u00a0\u00a0<\/li>
          • Deng. R., Au. W. C. W., Chi. F., & Choy, M.W.C. <\/strong>(2025). Message framing in theme parks when crowded: Applications of the prospect theory and the social value orientation theory. Conference of the Global Congress of Special Interest Tourism & Hospitality,<\/em>\u00a0Nov 7\u201310, Xiamen, China. Best Paper Award.<\/strong><\/li>
          • Choy, M. W.C.<\/strong>\u00a0(2025). Crisis lessons in Hong Kong: Bridging industry needs & academic excellence in tourism vocational education. \u00a0International Conference on Vocational, Labour and Technical Education<\/em>, Jul 11-13, 2025. Xuzhou, China. (Keynote address)<\/strong><\/li>
          • Chi. F., Choy, M. W. C.<\/strong>, Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising employees\u2019 healthy institutional dining experiences in China. Global Hospitality and Tourism Research Summit-Fukuoka<\/em>, May 15-18, 2025, Fukuoka, Japan.\u00a0<\/li>
          • Pan, J., & Choy, M. W. C.<\/strong>\u00a0(2025). \u00a0Evaluating the science and technology finance ecosystem in the Guangdong-Hong Kong-Macao Greater Bay Area based on XGBoost algorithm. \u00a0International Conference on Digital Economy and Artificial Intelligence in the Greater Bay Area, <\/em>\u00a0\u00a0Mar 28-30, 2025, Dongguan, China. \u00a0<\/li>
          • Choy, M. W.C.<\/strong>\u00a0(2024). The structure and policies of vocational education in Hong Kong. \u00a0China-ASEAN International Conference on Vocational Education<\/em>, Dec 20, 2024, Nanning, China.\u00a0(Keynote address)<\/strong><\/li>
          • Choy, M. W.C.,<\/b>\u00a0& Yeung, A. S. (2023). Vocational education input for a sustainable hospitality industry. International\u00a0Conference on Engaged Learning and Innovative Teaching in Higher Education (ELITE), Nov 15-17, Hong Kong.\u00a0<\/li>
          • Choy, M. W.C.,<\/span><\/b>\u00a0& Yeung, A. S. (2023)<\/span>. A study of hotel workers’ expectations of new recruits: implications for tourism educators.\u00a0\u00a0The 2nd International Conference on Quality in Self-financed Higher Education: Connecting Local and Global<\/i>, Mar 11, Hong Kong.<\/span><\/li>
          • Choy, M. W.C.,<\/span><\/b>\u00a0& Kamoche, K. (2023). Asia-Africa tourism in a post-pandemic world: Hong Kong travel intentions to Kenya.\u00a06th Biennial Conference of the Africa Academy of Management,<\/i>\u00a0Jan 8-10, Cairo, Egypt.<\/span><\/li>
          • Choy, M. W.C.,<\/span><\/b>\u00a0& Yeung, A. S. (2022). Higher Vocational Education Tourism Students\u2019 Career Choice in a Crisis Era,\u00a0The 10th SELF International Conference<\/i>, June 6-9, Qu\u00e9bec, Canada.<\/span><\/li>
          • Choy, M. W.C.,\u00a0<\/strong>& Kamoche, K. (2019). Asia-Africa tourism: The perspective of Hong Kong travel agencies,\u00a0Africa Research Group (ARG) International Conference<\/i>, Sep 4-6, Ningbo, China.<\/span><\/li>
          • Kwan, H. Y., &\u00a0Choy, M. W. C.<\/b>\u00a0(2019). Assessing the Influences of Vietnam Hotel Service Quality on Customer Retention through SERVQUAL: Hong Kong Outbound Travellers\u2019 Perspectives,\u00a0THEi International Conference on Applied Education, Technology and Innovation (THEi AETI 2019) Education<\/i>, April 16-18, Hong Kong. (Endeavour Merit Award)<\/b><\/span><\/li>
          • Choy, M. W.C.,<\/span><\/b>\u00a0& Kamoche, K., & (2018). Applying importance-performance analysis to East Africa as a travel destination,\u00a0International Conference on Economics, Management and Social Sciences (ICEMSS)<\/i>, Dec, 15-17, Xian, China.<\/span><\/li>
          • Choy, M. W.C<\/span><\/b>., & Kamoche, K. (2017). China-Africa tourism: Toward a research agenda,\u00a0Africa Research Group Conference<\/i>, August 29-31, Mauritius.<\/span><\/li>
          • Choy, M. W.C.,<\/span><\/b>\u00a0& Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement, Sustaining Sustainabilities –\u00a0Tourism 2017, Cultural Heritage, Cultural Capital Conference<\/i>, 3 to 6 May 2017, Veszpr\u00e9m, Hungary.\u00a0(Best Paper Award)<\/b><\/span><\/li>
          • Choy, M. W.C.<\/span><\/b>\u00a0(2016). Employee turnover in the Hong Kong travel agency: Perceptual differences between managers and customer contact staff,\u00a0European Academy of Management Conference (EURAM<\/i>), May 29 – June 4, Paris, France.<\/span><\/li>
          • Choy. M. W. C.<\/span><\/b>\u00a0(2013). Teaching strategies and experience for vocational education and training in Hong Kong.\u00a0China Skilled Talent Training and Education Conference<\/i>, December 20-22, Zhongshan, China<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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            MEDIA MENTIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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            • Guest Speaker of RTHK Program \u300a\u661f\u7d1a\u9152\u5e97\u300bon 26 March 2025<\/li>
            • Guest Speaker of Metro Broadcast Program \u5b78\u7121\u6b62\u5883<\/span>\u00a0on 27 February 2024<\/li>
            • Interviewed by Next Media Group about Job Interview and Workplace Communication Skills<\/li>
            • \u675c\u66c9\u5a77\u548c\u9ec3\u5fb7\u79b9<\/span>\u00a0(1 June\u00a02016)\u00a0\u3002<\/span>95\u5f8c\u898b\u5de5\u79d8\u7b08\u3002\u4ea4\u6613\u901a<\/span>\/\u9752\u96f2\u8def\u3002\u7b2c<\/span>1271\u671f\uff0c<\/span>\u00a016-20\u9801<\/span><\/li>
            • 95\u5f8c\u898b\u5de5\u79d8\u7b08<\/span>\u00a0(24-31 May\u00a02016),\u00a0\u860b\u679c\u52d5\u65b0\u805e\uff0c<\/span> (Online Video Version)<\/li>
            • \u970d\u82b7\u6674<\/span>\u00a0(2 September\u00a02015)\u00a0\u3002<\/span>90\u5f8c\u5fc5\u5b78\u898b\u5de5\u8207\u8077\u5834\u6e9d\u901a\u6280\u5de7\u3002\u4ea4\u6613\u901a<\/span>\/\u9752\u96f2\u8def\u3002\u7b2c<\/span>1232\u671f\uff0c<\/span>\u00a018-22\u9801<\/span><\/li>
            • Co-host of Commercial Radio Programme\u300a\u65c5\u904a\u767e\u4e8b\u901a\u300b<\/span>(Travel Specialist) in 2006 to 2007\u2013 24 Episodes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

              Associate Professor Department of Hospitality and Business Management DBA (UoN, Australia), MSc (PolyU), MBA (Sydney&UNSW, Australia), BCom (Curtin, Australia) Contact details Email: wcchoy@thei.edu.hk Phone: +852 3890 8217   TEACHING AREAS Hospitality and Tourism Marketing\/Management Human Resources Management Organizational Behavior Strategic … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229],"class_list":["post-24970","page","type-page","status-publish","hentry"],"yoast_head":"\nDr Monica, Wai Chun CHOY - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-choy-monica\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Monica, Wai Chun CHOY - 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