{"id":24970,"date":"2024-10-10T03:24:59","date_gmt":"2024-10-09T19:24:59","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=24970"},"modified":"2026-08-25T17:40:41","modified_gmt":"2026-08-25T09:40:41","slug":"dr-choy-wai-chun-monica","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-choy-monica\/","title":{"rendered":"\u8521\u60df\u771f\u535a\u58eb"},"content":{"rendered":"
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\u526f\u6559\u6388 <\/h2>

\u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb
\n DBA (UoN, Australia), MSc (PolyU), MBA (Sydney&UNSW, Australia), BCom (Curtin, Australia)<\/p>\n

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\u806f\u7d61\u65b9\u6cd5 <\/h4>

\u96fb\u90f5<\/strong>: wcchoy@thei.edu.hk<\/font><\/a><\/p>\n

\u96fb\u8a71<\/strong>: +852 3890 8217<\/p>\n

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TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Hospitality and Tourism Marketing\/Management\u00a0<\/li>
  • \u4eba\u529b\u8cc7\u6e90\u7ba1\u7406<\/li>
  • Organizational Behavior<\/li>
  • Strategic Management<\/li>
  • Japanese Language and Culture<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2016<\/td>\nDoctor of Business Administration, The University of Newcastle, Australia<\/td>\n<\/tr>\n
    2003<\/td>\nMSc in Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2001<\/td>\nMaster of Business Administration, The University of Sydney and The University of New South Wales, Australia<\/td>\n<\/tr>\n
    1999<\/td>\nBachelor of Commerce (Management & Marketing), Curtin University of Technology, Australia<\/td>\n<\/tr>\n
    \/<\/td>\nJapanese-Language Proficiency Test Level 1, Inter-Cultural Institute of Japan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    PROFESSIONAL QUALIFICATIONS AND MEMBERSHIPS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • \u9ad8\u7aef\u670d\u52d9\u696d\u6280\u80fd\u4eba\u624d\u57f9\u8a13\u5c08\u5bb6 – \u73e0\u6d77\u5e02\u4eba\u529b\u8cc7\u6e90\u548c\u793e\u6703\u4fdd\u969c\u5c40\u8077\u5de5\u6559\u80b2\u548c\u8077\u696d\u57f9\u8a13\u5354\u6703 (2012 \u2013 2014)<\/li>
    • \u570b\u5bb6\u65c5\u904a\u54a8\u8a62\u5e2b – \u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u570b\u5bb6\u52de\u52d5\u53ca\u793e\u6703\u4fdd\u969c\u90e8<\/li>
    • \u570b\u5bb6\u9ad8\u7d1a\u4f01\u696d\u57f9\u8a13\u5e2b – \u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u570b\u5bb6\u52de\u52d5\u53ca\u793e\u6703\u4fdd\u969c\u90e8<\/li>
    • Certified Hospitality Educator (CHE), American Hotel & Motel Association, designated in Apr, 2004<\/li>
    • Chartered Marketer, UK – The Chartered Institute of Marketing, designated in Oct, 2003<\/li>
    • Registered Outbound Tour Escort \u2013 Travel Industry Council of Hong Kong, designated in 1999<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      • Associate Professor, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong<\/li>
      • Teaching Fellow, Faculty of Management and Hospitality,\u00a0Technological and Higher Education Institute of Hong Kong<\/li>
      • Part-time teaching staff for various local and overseas universities and professional institutes (specialized in Tourism & Hospitality, Business and Japanese-related subjects)<\/li>
      • Guest Host for radio programme\u300a\u65c5\u904a\u767e\u4e8b\u901a\u300b, (Travel Specialist) \u2013 24 episodes\u00a0Commercial Radio<\/li>
      • Director of Agency Development, Uniglobe Travel (China Region)<\/li>
      • Instructor I, The Hong Kong Institute of Education<\/li>
      • Senior Manager, Media & Marketing Ltd.<\/li>
      • Marketing & Business Development Manager, HYFCO Travel Agency Ltd.<\/li>
      • Travel Consultant (Japanese Section), Thomas Cook Travel Services (HK) Ltd.<\/li>
      • Assistant Sales Manager, T & F Development Ltd.<\/li>
      • Makiya & Co. Ltd., Japan<\/li>
      • Tour coordinator (Foreign Tourist Division), HYFCO Travel Agency Ltd.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        FELLOWSHIPS AND VISITING APPOINTMENTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2024 – 2027<\/td>\nVisiting Professor and Invited Researcher
        Guangzhou Donghua Vocational College
        (\u5ba2\u5ea7\u6559\u6388\u66a8\u7522\u696d\u93c8\u5408\u4f5c\u7814\u7a76\u9662\u7279\u9080\u7814\u7a76\u54e1 \u5ee3\u5dde\u6771\u83ef\u8077\u696d\u5b78\u9662)<\/td>\n<\/tr>\n
        2023 – Present<\/td>\nUniversity of Wales Trinity Saint David, UK
        Thesis Supervisor (Doctoral College)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        2027-2028<\/td>Designing a Work-ready Language Curriculum: An Exploratory Case Study on Workplace Linguistic Barriers for Mainland Chinese Undergraduates in a Hong Kong Self-financing Vocational Institute (Co-Investigator) \u2013 HK$914,580 by Competitive Research Funding Schemes of Research Grants Council (RGC – FDS)<\/td><\/tr>
        2025-2028<\/td>Effects of Sustainable Dining Practices on Employee Well-being and Competencies (Principal Investigator) \u2013 funded HK$6,687,856.14 by the UGC Research Matching Grant Scheme.<\/td><\/tr>
        2025-2026<\/td>International Conference on Engaged Learning and Innovative Teaching in Higher Education (Co-Investigator) \u2013 HK$321,613.6 by the Inter-Institutional Development Scheme (IIDS) of Research Grants Council (RGC)<\/td><\/tr>
        2024-2026<\/td>A Cross-disciplinary study on Employee Well-being and Competencies via a Cognitive Approach using Sustainable Dining Practices (Co-Investigator) \u2013 HK$5,989,100 by the UGC Research Matching Grant Scheme.<\/td><\/tr>
        2024-2025<\/td>International Conference on Engaged Learning and Innovative Teaching in Higher Education (Co-Investigator) \u2013 HK$279,664 by the Inter-Institutional Development Scheme (IIDS) of Research Grants Council (RGC)<\/td><\/tr>
        2023 \u2013 2024<\/td>The construction of workplace identities in a turbulent post-colonial context: the case of Hong Kong under Chinese rule (Co-Investigator) – \u00a39,994 by the BA\/Leverhulme Small Research Grants\u00a0<\/td><\/tr>
        2021 \u2013 2023<\/td>Identifying supply and demand gaps that influence employability and sustainability in the hospitality industry (Principal Investigator) \u2013 funded HK$ 504,867 by Competitive Research Funding Schemes of Research Grants Council (RGC)<\/td><\/tr>
        2017 \u2013 2018<\/td>Tourism in the Asia-Africa nexus: A critical examination of a neglected domain (Principal Investigator) \u2013 funded HK$90,000 by THEi Seed Grant<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        2025 \u2013 2026<\/td>Chairlady of Organizing Committee
        Greater Bay Area University Student Bartender Competition
        (\u5927\u7063\u5340\u9ad8\u6821\u5b78\u751f\u8abf\u9152\u6bd4\u8cfd2026\u7d44\u59d4\u6703\u4e3b\u4efb)<\/td><\/tr>
        2023 – 2024<\/td>Chairlady of Organizing Committee
        Professional Trainer Vocational Skills Competition (Guangdong-Hong Kong-Macao Greater Bay Area)
        (\u7b2c\u4e00\u5c46\u7cb5\u6e2f\u6fb3\u57f9\u8a13\u5e2b\u8077\u696d\u6280\u80fd\u5927\u8cfd\u7d44\u59d4\u6703\u4e3b\u4efb)<\/td><\/tr>
        2023 – Present<\/td>Member of Advisory Committee
        China Vocational Competency Committee under Association for Student Employment , PRC
        (\u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\u9ad8\u6821\u7562\u696d\u751f\u5c31\u696d\u5354\u6703\u6838\u5fc3\u80fd\u529b\u5206\u6703\u9867\u554f)<\/td><\/tr>
        2022 \u2013 \u73fe\u4eca<\/td>Professional Consultant for Courses
        Travel Industry Council of Hong Kong (TIC)<\/td><\/tr>
        2023 – 2025<\/td>Member of Hotel, Catering and Tourism Training Board (HOTB)\u00a0 Vocational Training Council (VTC)<\/td><\/tr>
        2023<\/td>Member of the International Programme Committee
        International Conference on Engaged Learning & Innovative Teaching in Higher Education, Hong Kong, 15-17 Nov 2023<\/td><\/tr>
        2022 –\u00a02023<\/td>Appeal Board member of the Train the Trainer Course
        Travel Industry Council of Hong Kong (TIC)<\/td><\/tr>
        2021\u00a0– 2024<\/td>Member of Advisory Board
        Lingnan University,\u00a0 LIFE<\/td><\/tr>
        2021\u00a0– 2026<\/td>External Examiner of Bachelor of Business Administration (Honours)
        Saint Francis University<\/td><\/tr>
        2019 – 2021<\/td>External Examiner
        Lingnan University, LIFE<\/td><\/tr>
        2016 – 2027<\/td>Specialist (Business and Management\/ Services\/ Languages and Related Studies)
        The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)<\/td><\/tr>
        2013 – 2014<\/td>Course Developer
        Caritas Community and Higher Education Service<\/td><\/tr>
        2013 – 2014<\/td>External Course Vetter
        Hong Kong Nang Yan College of Higher Education<\/td><\/tr>
        2010 – 2011<\/td>External Examiner
        YMCA College of Continuing Education<\/td><\/tr>
        2008 – Present<\/td>Technical Advisor (Tourism)
        Employees Retraining Board (ERB)<\/td><\/tr>
        2008 – 2018<\/td>External Examiner \u2013 Department of Business and Hospitality Management
        Caritas Bianchi College of Careers<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        2024<\/td>\nHampton by Hilton Shenzhen consultancy project on providing strategic marketing recommendations and suggest pricing strategies<\/td>\n<\/tr>\n
        8 Nov 2023<\/td>\nGuest Speaker for Kenya Tourism Board (KTB) on \u201c Post-Covid-19 Travel intentions to Kenya among Hongkongers: Determinants affecting\u00a0 recommendations of travel products in Kenya by travel agencies\u201d<\/td>\n<\/tr>\n
        14 Oct 2022<\/td>\nSpeaker for\u00a0 Compass Group (FTSE 100 Index\/Fortune Global 500 company) on Expectations of Gen – Z and Millennial Talent<\/td>\n<\/tr>\n
        2021<\/td>\nTrainer for Consultancy Project in \u201cProfessional Chauffeur Services\u201d and \u201cTable settings and etiquette for tea ladies \u201c, Nan Fung Development<\/td>\n<\/tr>\n
        2018<\/td>\nSpeaker for Grandiose World on \u201c\u6c42\u8077\u9762\u8a66\u5168\u653b\u7565\u201d<\/td>\n<\/tr>\n
        2018<\/td>\nSpeaker for Kowloon Women\u2019s Organizations Federations and Women\u2019s Commission on Travel Savvy in the 21st Century<\/td>\n<\/tr>\n
        2018<\/td>\nMember of Program Committee for International Conference on Economics, Management and Social Sciences (ICEMSS), Dec, 15-17, Xian, China<\/td>\n<\/tr>\n
        11-14 Jan 2016<\/td>\nTrainer for Consultancy Project in “Improving Customer Experiences” and “Understanding Customer Relationship and\u00a0Selling” for executives and middle managers, The Peninsula Hotel, Shanghai, PRC<\/td>\n<\/tr>\n
        2014<\/td>\nProject Leader, Consultancy for Employee Induction & Orientation Kits, The Hong Kong Jockey Club<\/td>\n<\/tr>\n
        18 Jun 2014<\/td>\nTrainer for Consultancy Project in “Complaint Handling Skills”, China Resources Group<\/td>\n<\/tr>\n
        25 Sep 2012<\/td>\nTrainer for Consultancy Project in “Customer Services and Staff Etiquette & Manners in Hospitality”, Kingward International Hotel, Zhuhai, PRC<\/td>\n<\/tr>\n
        13 Sep 2009<\/td>\nTrainer for Consultancy Project in “International Business Etiquette” for middle management, ICBC Beijing Head office<\/td>\n<\/tr>\n
        2007<\/td>\nProject Leader, Consultancy for Financial & Management Information System, CLP Group<\/td>\n<\/tr>\n
        22-24 Feb 2006<\/td>\nTrainer for Consultancy Project in “Making Good Things Happen”, China Youth Travel Service Shanghai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        JOURNAL ARTICLE AND BOOK CHAPTER<\/span><\/u><\/b><\/p>

        • *<\/strong>Choy, M. W.C.,<\/strong> & Yeung, A. S. (2026). Navigating crises: A qualitative study on sustainable tourism education in Hong Kong.\u00a0 In W. W. K. Ma (Ed.), Engaging Learning and Innovative Teaching in Higher Education<\/em> (LNET) Series<\/em>.\u00a0 Singapore, Springer.<\/li><\/ul>
          • *Choy, M. W.C.,<\/strong>\u00a0& Yeung, A. S. \u00a0(2024). Tourism vocational Education: Relations of Input and Output. Journal of Hospitality, Leisure, Sport and Tourism Education, 34<\/em>, 100479. (SSCI)<\/strong><\/li>
          • *Choy, M. W.C.,<\/strong>\u00a0& Yeung, A. S. \u00a0(2024). Vocational Education Input for a Sustainable Hospitality Industry. \u00a0In W. W. K. Ma (Eds.), Engaging Learning and Innovative Teaching in Higher Education: Digital Technology, Professional Competence, and Teaching Pedagogies, Lecture Notes in Educational Technology (LNET) Series<\/em>. \u00a0Singapore, Springer.<\/li>
          • *Choy, M.W,C.,<\/strong>\u00a0 Or, B. M., & Liu, A. T. (2023). Post-COVID-19 travel intentions to Kenya from Hong Kong by applying the extended theory of planned behavior (ETPB). Journal of Hospitality and Tourism Insights, 7<\/em>(4), 1743\u20131765. (ESCI)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Yeung, A. S. (2023). Person-environment fit: does it matter for tourism students\u2019 career outcomes in an era of crisis?\u00a0Journal of Hospitality, Leisure, Sports and Tourism Education, 3<\/em>, 100414. (SSCI)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Yeung, A. S. (2023). Person-Environment Fit: implications for vocational students\u2019 career in the era of crisis. In C. Hong and W. W. K. Ma (Eds.),\u00a0Applied Degree Education and the Shape of Things to Come,\u00a0Lecture Notes in Educational Technology (LNET) Series. Singapore, Springer.<\/li>
          • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Yeung, A. S. (2022). Career choice of tourism students in a triple-whammy crisis,\u00a0PLOS ONE, 17<\/em>(12), e0279411.\u00a0(SCIE)<\/strong><\/li>
          • *<\/strong>Choy, M.W.C.,\u00a0<\/strong>& Shih, C.C. (2022). The effect of employee uniform on job satisfaction: A case of the housekeeping department in a luxury five-star hotel in Hong Kong.\u00a0Tourism and Hospitality Management, 20\u00a0<\/em>(3), 559-574.\u00a0(ESCI) (Teacher-student collaboration)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Kamoche, K. (2022). Factors influencing recommendation of sub-Saharan Africa travel products: a Hong Kong-Kenya importance-performance analysis.\u00a0Tourism Economics, 28 (4), 1101-1128.\u00a0<\/em>(SSCI)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Yeung, A. S. (2022). Cognitive and affective academic self-concepts: Which predicts vocational education students\u2019 career choice?\u00a0International Journal of Educational Research Open, 3\u00a0<\/em>(2022) 100123.<\/li>
          • *<\/strong>Choy, M. W.C<\/strong>., & Kamoche, K. (2021). Identifying stabilizing and destabilizing factors of job change: a qualitative study of employee retention in the Hong Kong travel agency industry,\u00a0Current Issues in Tourism, 24<\/em>(10), 1375-1388.\u00a0(SSCI)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0Cheng, J., & Yu, K. (2021). Evaluating the environmental sustainability strategies of the housekeeping department: the case of an international hotel chain in Hong Kong.\u00a0Tourism Critiques, 2<\/em>(1), 115-132.\u00a0(Teacher-student collaboration)<\/strong><\/li>
          • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement.\u00a0Pannon Management Review, 6<\/em>\u00a0(3-4), 111-124.<\/li>
          • *<\/strong>Choy, M. W.C.<\/strong>\u00a0(2016). Effective techniques win employees\u2019 minds and hearts: Ways to minimise staff turnover rate. China Staff, 23<\/em>(5), 26-31.<\/li><\/ul>

            CONFERENCE PAPER<\/u><\/strong><\/p>

            • *Choy, M. W.C<\/strong>., & Yeung, A. S.\u00a0 (2025). Navigating crises: A qualitative study on sustainable tourism education in Hong Kong.\u00a0\u00a0International Conference on Engaged Learning and Innovative Teaching in Higher Education (ELITE)<\/em>, Nov 12-14, Hong Kong.\u00a0\u00a0<\/li>
            • Deng. R., Au. W. C. W., Chi. F., &\u00a0Choy, M.W.C.\u00a0<\/strong>(2025). Message framing in theme parks when crowded: Applications of the prospect theory and the social value orientation theory.\u00a0Conference of the Global Congress of Special Interest Tourism & Hospitality,<\/em>\u00a0Nov 7\u201310, Xiamen, China.\u00a0Best Paper Award.<\/strong><\/li>
            • *Choy, M. W.C.<\/strong>\u00a0(2025). Crisis lessons in Hong Kong: Bridging industry needs & academic excellence in tourism vocational education. \u00a0International Conference on Vocational, Labour and Technical Education<\/em>, Jul 11-13, 2025. Xuzhou, China.\u00a0(Keynote address)<\/strong><\/li>
            • *<\/strong>Chi. F.,\u00a0Choy, M. W. C.<\/strong>, Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising employees\u2019 healthy institutional dining experiences in China.\u00a0Global Hospitality and Tourism Research Summit-Fukuoka<\/em>, May 15-18, 2025, Fukuoka, Japan.\u00a0<\/li>
            • Pan, J., &\u00a0*Choy, M. W. C.<\/strong>\u00a0(2025). \u00a0Evaluating the science and technology finance ecosystem in the Guangdong-Hong Kong-Macao Greater Bay Area based on XGBoost algorithm. \u00a0International Conference on Digital Economy and Artificial Intelligence in the Greater Bay Area,\u00a0<\/em>\u00a0\u00a0Mar 28-30, 2025, Dongguan, China. \u00a0<\/li>
            • *Choy, M. W.C.<\/strong>\u00a0(2024). The structure and policies of vocational education in Hong Kong. \u00a0China-ASEAN International Conference on Vocational Education<\/em>, Dec 20, 2024, Nanning, China.\u00a0(Keynote address)<\/strong><\/li>
            • *Choy, M. W.C.,<\/strong>\u00a0& Yeung, A. S. (2023). Vocational education input for a sustainable hospitality industry. International\u00a0Conference on Engaged Learning and Innovative Teaching in Higher Education (ELITE), Nov 15-17, Hong Kong.\u00a0<\/li>
            • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Yeung, A. S. (2023). A study of hotel workers\u2019 expectations of new recruits: implications for tourism educators.\u00a0\u00a0The 2nd International Conference on Quality in Self-financed Higher Education: Connecting Local and Global<\/em>, Mar 11, Hong Kong.<\/li>
            • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Kamoche, K. (2023). Asia-Africa tourism in a post-pandemic world: Hong Kong travel intentions to Kenya.\u00a06th Biennial Conference of the Africa Academy of Management,<\/em>\u00a0Jan 8-10, Cairo, Egypt.<\/li>
            • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Yeung, A. S. (2022). Higher Vocational Education Tourism Students\u2019 Career Choice in a Crisis Era,\u00a0The 10th SELF International Conference<\/em>, June 6-9, Qu\u00e9bec, Canada.<\/li>
            • *<\/strong>Choy, M. W.C.,\u00a0<\/strong>& Kamoche, K. (2019). Asia-Africa tourism: The perspective of Hong Kong travel agencies,\u00a0Africa Research Group (ARG) International Conference<\/em>, Sep 4-6, Ningbo, China.<\/li>
            • Kwan, H. Y., &\u00a0Choy, M. W. C.<\/strong>\u00a0(2019). Assessing the Influences of Vietnam Hotel Service Quality on Customer Retention through SERVQUAL: Hong Kong Outbound Travellers\u2019 Perspectives,\u00a0THEi International Conference on Applied Education, Technology and Innovation (THEi AETI 2019) Education<\/em>, April 16-18, Hong Kong. (Endeavour Merit Award)<\/strong><\/li>
            • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Kamoche, K., & (2018). Applying importance-performance analysis to East Africa as a travel destination,\u00a0International Conference on Economics, Management and Social Sciences (ICEMSS)<\/em>, Dec, 15-17, Xian, China.<\/li>
            • *<\/strong>Choy, M. W.C<\/strong>., & Kamoche, K. (2017). China-Africa tourism: Toward a research agenda,\u00a0Africa Research Group Conference<\/em>, August 29-31, Mauritius.<\/li>
            • *<\/strong>Choy, M. W.C.,<\/strong>\u00a0& Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement, Sustaining Sustainabilities \u2013\u00a0Tourism 2017, Cultural Heritage, Cultural Capital Conference<\/em>, 3 to 6 May 2017, Veszpr\u00e9m, Hungary.\u00a0(Best Paper Award)<\/strong><\/li>
            • *<\/strong>Choy, M. W.C.<\/strong>\u00a0(2016). Employee turnover in the Hong Kong travel agency: Perceptual differences between managers and customer contact staff,\u00a0European Academy of Management Conference (EURAM<\/em>), May 29 \u2013 June 4, Paris, France.<\/li>
            • *<\/strong>Choy. M. W. C.<\/strong>\u00a0(2013). Teaching strategies and experience for vocational education and training in Hong Kong.\u00a0China Skilled Talent Training and Education Conference<\/em>, December 20-22, Zhongshan, China<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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              MEDIA MENTIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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              • Interviewed by Sing Tao Daily about manpower demand in the hospitality industry amid the growing demand for student accommodation market.<\/li>
              • \u95dc\u82f1\u5091 (12 May 2026) \u5b78\u751f\u5bbf\u820d\u6253\u6316\u89d2\u6230\uff0c<\/span>\u9152\u5e97\u696d\u4eba\u624d\u5403\u9999\u3002<\/span>\u661f\u5cf6\u65e5\u5831\u3002<\/span> A10\u3002<\/span><\/li>
              • Guest Speaker of RTHK Program \u300a\u661f\u7d1a\u9152\u5e97\u300bon 26 March 2025<\/li>
              • Guest Speaker of Metro Broadcast Program \u5b78\u7121\u6b62\u5883<\/span>\u00a0on 27 February 2024<\/li>
              • Interviewed by Next Media Group about Job Interview and Workplace Communication Skills<\/li>
              • \u675c\u66c9\u5a77\u548c\u9ec3\u5fb7\u79b9<\/span>\u00a0(1 June\u00a02016)\u3002<\/span>95\u5f8c\u898b\u5de5\u79d8\u7b08\u3002\u4ea4\u6613\u901a<\/span>\/\u9752\u96f2\u8def\u3002\u7b2c<\/span>1271\u671f\uff0c<\/span>\u00a016-20\u9801<\/span><\/li>
              • 95\u5f8c\u898b\u5de5\u79d8\u7b08<\/span> (24-31 May 2016)\uff0c<\/span>\u860b\u679c\u52d5\u65b0\u805e\uff0c<\/span> (Online Video Version)<\/li>
              • \u970d\u82b7\u6674<\/span>\u00a0(2 September\u00a02015)\u00a0\u3002<\/span>90\u5f8c\u5fc5\u5b78\u898b\u5de5\u8207\u8077\u5834\u6e9d\u901a\u6280\u5de7\u3002\u4ea4\u6613\u901a<\/span>\/\u9752\u96f2\u8def\u3002\u7b2c<\/span>1232\u671f\uff0c<\/span>\u00a018-22\u9801<\/span><\/li>
              • Co-host of Commercial Radio Programme\u300a\u65c5\u904a\u767e\u4e8b\u901a\u300b<\/span>(Travel Specialist) in 2006 to 2007 \u2013 24 Episodes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                Associate Professor Department of Hospitality and Business Management DBA (UoN, Australia), MSc (PolyU), MBA (Sydney&UNSW, Australia), BCom (Curtin, Australia) Contact details Email: wcchoy@thei.edu.hk Phone: +852 3890 8217 TEACHING AREAS Hospitality and Tourism Marketing\/Management\u00a0 Human Resources Management Organizational Behavior Strategic Management … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229],"class_list":["post-24970","page","type-page","status-publish","hentry"],"yoast_head":"\nDr CHOY Wai Chun, Monica - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-choy-monica\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr CHOY Wai Chun, Monica - 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