{"id":25046,"date":"2024-10-10T05:23:41","date_gmt":"2024-10-09T21:23:41","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=25046"},"modified":"2026-03-10T15:55:45","modified_gmt":"2026-03-10T07:55:45","slug":"dr-qian-chao-cody","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-qian-chao-cody\/","title":{"rendered":"\u9322\u8d85\u535a\u58eb"},"content":{"rendered":"\t\t
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Lecturer <\/h2>

Department of Hospitality and Business Management<\/p>\n

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Contact details <\/h4>

Email<\/strong>: codyqian@thei.edu.hk<\/font><\/a><\/p>\n

Phone<\/strong>: +852 3890 8226<\/p>\n

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TEACHING AREAS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Public Relations and Advertising<\/li>\n \t
  • Communication Theory<\/li>\n \t
  • Design Thinking and Creativity<\/li>\n \t
  • Strategic Management<\/li>\n<\/ul>\n \n\nCOURSES TAUGHT<\/b>\n\n\n\n\n\n\n\n\n\n
    \n
      \n \t
    • Strategic Management<\/li>\n<\/ul>\n<\/td>\n
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    • Advertising, Marketing and Communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Organizational Behavior<\/li>\n<\/ul>\n<\/td>\n
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    • Business Communication and Negotiation<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Integrated Marketing Communication<\/li>\n<\/ul>\n<\/td>\n
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    • Principle of Public Relations<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Design Thinking and Creativity<\/li>\n<\/ul>\n<\/td>\n
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    • Advertising Planning and Management<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Crisis Management<\/li>\n<\/ul>\n<\/td>\n
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    • Professional Communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Public Relations Management<\/li>\n<\/ul>\n<\/td>\n
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    • Interpersonal Communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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    • Strategic Public Relations Planning<\/li>\n<\/ul>\n<\/td>\n
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    • Language, Media and Communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n<\/div>\n<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      ACADEMIC QUALIFICATIONS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      • 2020 – Ph.D. in Communication (Specialization in Media, Culture and Communication), The Macau University of Science and Technology, Macau<\/li>
      • 2008 – M.A. in Global Communication, The Chinese University of Hong Kong, Hong Kong<\/li>
      • 2004 – B.A. in English, Mudanjiang Normal University, Mudanjiang<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        EMPLOYMENT<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        \n\n\n\n\n\n\n\n\n\n\n
        9\/2022 – present<\/td>\nAdjunct Professor, Columbia International University, USA<\/td>\n<\/tr>\n
        9\/2019 – 8\/2022<\/td>\n\n

        Assistant Professor, Department of Business Administration<\/p>\n

        College of Global Talents, Beijing Institute of Technology<\/p>\n<\/td>\n<\/tr>\n

        9\/2018 – 12\/2018<\/td>\nSenior Lecturer (part-time), Department of Business Administration\n\nHong Kong Shue Yan University<\/td>\n<\/tr>\n
        9\/2016 – 12\/2017<\/td>\nSenior Lecturer (part-time), Faculty of International Tourism and Management\n\nThe City University of Macau<\/td>\n<\/tr>\n
        9\/2016 – 12\/2017<\/td>\nSenior Lecturer (part-time), Faculty of Humanities and Arts, The Macau University of Science and Technology, Macau<\/td>\n<\/tr>\n
        2\/2010 – 8\/2016<\/td>\nSenior Lecturer, Program of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China<\/td>\n<\/tr>\n
        1\/2009 – 1\/2010<\/td>\nMedia Relations Executive\n\nHong Kong Trade Development Council (HKTDC)<\/td>\n<\/tr>\n
        3\/2005 – 8\/2007<\/td>\nTOEFL & IELTS Senior Lecturer, Global Education & Technology Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        PROFESSIONAL QUALIFICATIONS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2023<\/td>IB Certificate in Teaching and Learning<\/td><\/tr>
        2022<\/td>The Certificate of Completion: The 7 Habits of Highly Effective People, 2022<\/td><\/tr>
        2014<\/td>Higher Education Lecturer Certificate in Public Relations<\/td><\/tr>
        2011<\/td>Higher Education Teacher Certificate in Communication<\/td><\/tr><\/tbody><\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        AWARDS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2016<\/span><\/td>\n\n

        Two bronze prizes and three excellence prizes, Asia Pacific Chinese Public Relations Awards and Convention<\/span><\/p>\n<\/td>\n<\/tr>\n

        2015<\/span><\/td>\nFirst prize winner, the 5th Public Relations Campaign Competition of Chinese University Students<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        ACADEMIC SERVICE<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        2019 – 2022<\/td>\nAcademic Committee Member, College of Global Talents, Beijing Institute of Technology, Zhuhai (BITZH)<\/td>\n<\/tr>\n
        2010 – 2016<\/td>\nAcademic Committee Member, Beijing Normal University-Hong Kong Baptist University United International College (UIC)<\/td>\n<\/tr>\n
        2014<\/td>\n\u00a0<\/span>\u00a0<\/span>\u00a0<\/span>\u00a0<\/span>Principle Researcher, the film-watching behaviour among the 80th and 90th generation research project supported by China Film Museum<\/td>\n<\/tr>\n
        2012<\/td>\nReviewer, the book Writing for Public Relations: Connecting in English Worldwide written by Ahrlene A. Flowers, Global and published by Routledge<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        RESEARCH INTERESTS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        • Strategic Communication Management<\/li>\n \t
        • Innovation and Creation in Business<\/li>\n \t
        • Design Thinking and Creativity<\/li>\n<\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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          SELECTED PUBLICATIONS \/ CONFERENCE PRESENTATIONS \/ WORKSHOPS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          • \n
            Wen, S., Qian, C., Peng, K. Z., Zhang, L., & Zhang, K. (2023). The Role of Guanxi in the Employment Relationship in China: An Exploratory Study [Unpublished manuscript].<\/div><\/li>\n \t
          • \n
            Qian Chao (2023) Where does art intersect with public relations? – Starting with ChatGPT, Midjourney, and Art Basel in Hong Kong. International Public Relations.<\/div><\/li>\n \t
          • \n
            Qian Chao. (2018). The Field Involving Artists and Art Galleries in the 2018 Hong Kong Art Basel, International Public Relations, 4:80 \u2013 82.<\/span><\/div><\/li>\n \t
          • \n
            Qian Chao. (2017). The Disappearance of Art, the Abundance of Commercial Goods, Has artists died? Public Relations World, 403: 23-27.<\/span><\/div><\/li>\n \t
          • \n
            Qian Chao. (2014). The Crisis of Chinese Herbal Tea Brand Wang Lao Ji. International Public Relations, 56:82-83.<\/span><\/div><\/li>\n \t
          • \n
            Qian Chao. (2013). The CEO Brand Mr. Luo Yong Hao: Craftsmanship. International Public Relations, 53: 59-60.<\/span><\/div><\/li>\n<\/ul>\n \n\nConferences<\/strong>\n
              \n \t
            • The 10th PRAD International Research Forum and the 2nd PRSC Research Conference, Oct 27-29, 2017<\/li>\n \t
            • The 15th Asia-Pacific Conference of the ABC, HK, Jun 9-11, 2016<\/li>\n \t
            • The 1st Annual Conference of the Public Relations Society of China, HKBU, HK<\/li>\n \t
            • The 9th International Forum on Public Relations & Advertising and, HKBU, HK\uff0cDec 2-6, 2016\n\n <\/li>\n<\/ul>\nWorkshops<\/strong>\n
                \n \t
              • The 4th Strategic Communication and Public Relations Workshop, Wuhan, Oct 27-29, 2017<\/li>\n \t
              • The 3rd Strategic Communication and Public Relations Workshop, HKBU, HK, Dec 2-6, 2016<\/li>\n \t
              • Course Intended Learning Outcome & Program Intended Learning Outcome Training, Hong Kong Baptist University, 2014<\/li>\n \t
              • The Chinese University of Hong Kong Entrepreneurial Mentoring Program, 2012<\/li>\n<\/ul>\n \n\n<\/div>\n<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                COMMUNITY SERVICE<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                • Member, Starting Journey Project, funded by CUHK Prof. Wong, Chi-sum, 2016 to present<\/li>\n \t
                • Member, Beijing Social Public Welfare Promotion Association for the Disabled, Beijing, Mar 2005 to Jul 2005<\/li>\n \t
                • Commentator, the magazine National Center for the Performing Arts, May 2013<\/li>\n<\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  Lecturer Department of Hospitality and Business Management Contact details Email: codyqian@thei.edu.hk Phone: +852 3890 8226   TEACHING AREAS Public Relations and Advertising Communication Theory Design Thinking and Creativity Strategic Management COURSES TAUGHT Strategic Management Advertising, Marketing and Communication Organizational Behavior … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-25046","page","type-page","status-publish","hentry"],"yoast_head":"\nDr QIAN Chao, Cody - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-qian-chao-cody\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr QIAN Chao, Cody - 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