{"id":25076,"date":"2024-10-10T05:51:11","date_gmt":"2024-10-09T21:51:11","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=25076"},"modified":"2026-08-25T19:54:08","modified_gmt":"2026-08-25T11:54:08","slug":"dr-chi-yidan-fiona","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/","title":{"rendered":"\u9072\u8cbd\u4e39\u535a\u58eb"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Senior Lecturer <\/h2>

Department of Hospitality and Business Management<\/p>\n

\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Contact details <\/h4>

Email<\/strong>: fionachi@thei.edu.hk<\/font><\/a><\/p>\n

Phone<\/strong>: +852 3890 8257<\/p>\n

<\/font><\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  1. Catering and Event Management\u00a0<\/li>
  2. Final Year Project (thesis)<\/li>
  3. Global Hospitality Issues\u00a0<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n
    2020-2024<\/td>\nPh.D.\u00a0in\u00a0School of Hotel and Tourism Management,\nThe Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2016-2018<\/td>\nMaster in\u00a0School of Hotel and Tourism Management,\nThe Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2012-2016<\/td>\nBachelor of Tourism Management,\nMacao University of Science and Technology<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n
    2025-Present<\/td>\nSenior Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)<\/td>\n<\/tr>\n
    2024-2025<\/td>\nAssistant Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)<\/td>\n<\/tr>\n
    2023-2024<\/td>\nResearch Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2023<\/td>\nVisiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA<\/td>\n<\/tr>\n
    2020-2023<\/td>\nTeaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2017- 2019<\/td>\nGuest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    AWARDS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n
    2015<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n
    2014<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n
    2013<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    ACADEMIC SERVICES<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n
    Since 2026<\/td>\nAd hoc Reviewer, Journal of Hospitality & Tourism Research<\/td>\n<\/tr>\n
    Since 2026<\/td>\nAd hoc Reviewer, Tourism Review<\/td>\n<\/tr>\n
    Since 2025<\/td>\nAd hoc Reviewer, Information Technology & Tourism<\/td>\n<\/tr>\n
    Since 2025<\/td>\nAd hoc Reviewer, International Journal of Hospitality Management<\/td>\n<\/tr>\n
    Since 2023<\/td>\nMembers of TechTour Lab\n(Led by Prof. PAN, Professor of Commercial Recreation and Tourism at The Pennsylvania State University)<\/td>\n<\/tr>\n
    Since 2023<\/td>\nAd hoc Reviewer, Tourism Analysis<\/td>\n<\/tr>\n
    Since 2022<\/td>\nAd hoc Reviewer,\u00a0Tourism Studies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    PROFESSIONAL SOCIETIES <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n
    Since 2024<\/td>\nWSET\u00ae Level 1 Award in Wines\u00a0<\/span><\/td>\n<\/tr>\n
    April 2024<\/td>\nBiosensors Academy Certificate, iMotions<\/td>\n<\/tr>\n
    February 2024<\/td>\nCertified Hospitality Educator (CHE), American Hotel & Motel Association<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    SELECTED JOURNAL PUBLICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n
    2026<\/td>\nChi, F.<\/strong>,\u00a0Au, W. C. W., Mattila, A.S., & Wang, D. (2026). Harnessing the Power of\u00a0Color: How\u00a0Color\u00a0Effects Nudge Consumer Booking Decisions in Sustainable Hotels.\u00a0Journal of Hospitality & Tourism Research<\/em>.\u00a0\u00a010963480261450585. https:\/\/doi.org\/10.1177\/10963480261450585<\/u> <\/a>(SSCI Q1, 5-year Impact Factor: 6.8)<\/td>\n<\/tr>\n
    2026<\/td>\nChi, F<\/strong>., Au, W. C. W., Tsang, N. K. F., & Han, H. (2026). The voice-pitch-induced identifiable victim effect in hotels\u2019 pro-environmental communications.\u00a0Tourism Management<\/em>, 113<\/em>, 105293.\u00a0 https:\/\/doi.org\/10.1016\/j.tourman.2025.105293<\/a> (SSCI Q1, 5-year\u00a0Impact Factor: 13.6)<\/td>\n<\/tr>\n
    2025<\/td>\nChi, F.<\/strong>, Wang, H.Y., Wang, D., & Hu, T. (2025). Feeling in Sync: Exploring Emotional Contagion Between Live Streamers and Viewers in Tourism Live Streaming.\u00a0Journal of Travel Research<\/em>. 00472875251372454. https:\/\/doi.org\/10.1177\/00472875251372454<\/u><\/a> (SSCI Q1, 5-year\u00a0Impact Factor: 9.8)<\/td>\n<\/tr>\n
    2025<\/td>\nAu, W. C. W.,\u00a0Chi, F.*<\/strong>, & Petrick, J. F. (2025). Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch.\u00a0Journal of Travel Research<\/em>. 00472875251371054.\u00a0 https:\/\/doi.org\/10.1177\/00472875251371054<\/a> <\/u>\u00a0(SSCI Q1, 5-year\u00a0Impact Factor: 9.8)<\/td>\n<\/tr>\n
    2025<\/td>\nChi, F.<\/strong>, Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success.\u00a0Journal of Travel & Tourism Marketing<\/em>,\u00a042<\/em>(1), 65-84. https:\/\/doi.org\/10.1080\/10548408.2024.2427163<\/a> (SSCI Q1, 5-year\u00a0Impact Factor: 9.2)<\/td>\n<\/tr>\n
    2024<\/td>\nAu, W. C. W., Lin., P. M. C., & CHI, F.*<\/strong> (2024). Nudging with colors to promote electric vehicle rentals.\u00a0Annals of Tourism Research<\/em>,\u00a0109<\/em>, 103843. https:\/\/doi.org\/10.1016\/j.annals.2024.103843<\/a> (SSCI Q1, 5-year Impact Factor: 11.1)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    SELECTED CONFERENCE PRESENTATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    2026<\/td>Chi. F.,\u00a0<\/strong>Au. W.C.W., & Wang. D. (2026). Seeing Sustainability in Future: How AI-Generated Images Nudge Tourists Toward Low-Carbon Transport. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13\u00a0June,\u00a02026, Ulaanbaatar, Mongolia.<\/td><\/tr>
    2026<\/td>Li. X., Chi. F.*, <\/strong>& Wong, K. P.\u00a0(2026). Short Videos in Tourism and Hospitality Research: A Systematic Review and Future Directions. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13\u00a0June,\u00a02026, Ulaanbaatar, Mongolia.<\/td><\/tr>
    2026<\/td>Deng. R.Y., Zhai. Z., Au. W.C.W., &\u00a0Chi. F.<\/strong>\u00a0(2026). How to Apologize? The Effect of Hotel Service Robot Tone on Customer Failure Tolerance. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13\u00a0June,\u00a02026, Ulaanbaatar, Mongolia.<\/td><\/tr>
    2026<\/td>Deng. R.Y., Zhao. P., Au. W.C.W., &\u00a0Chi. F.<\/strong>\u00a0(2026). Dialect\u00a0Use in\u00a0Destination Promotion Videos. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13\u00a0June,\u00a02026, Ulaanbaatar, Mongolia.<\/td><\/tr>
    2026<\/td>Deng. R.Y., Au. W.C.W., Chi. F.*,<\/strong> & Wang. D. (2026). The Impact of BGM Tempo\u2013Destination Personality Congruence on Travel Intention: The Mediating Role of Mental Imagery. Paper presented in the 24th APacCHRIE Conference and the 17th APacCHRIE Youth Conference, 27-30 May, 2026, Osaka, Japan.<\/td><\/tr>
    2025<\/td>Deng.\u00a0R.,\u00a0Au. W. C. W.,\u00a0Chi. F.,<\/strong> & Choy, W. C. M.\u00a0(2025). Message framing in theme parks when crowded: Applications of the prospect theory and the social value orientation theory. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7\u201310, Xiamen, China (Best Paper Award)<\/em><\/strong>.<\/td><\/tr>
    2025<\/td>Li. H., Au, W. C. W.,\u00a0Chi. F.,<\/strong> & Wang, D. (2025). Promoting sustainable\u00a0transports\u00a0through AI-generated images. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7\u201310, Xiamen, China<\/td><\/tr>
    2025<\/td>Fan. G.,\u00a0Chi. F.,<\/strong> Xu, Y., & Au, W. C. W. (2025). The blind box effect in electric vehicle rentals: The mediating role of perceived curiosity. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7\u201310, Xiamen, China<\/td><\/tr>
    2025<\/td>Shen. P., Au, W. C. W.,\u00a0Chi. F.,<\/strong> & Lin. P. M. C (2025). Food package designs: The effect of cultural symbols on\u00a0tourist\u2019s\u00a0purchase intention. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7\u201310, Xiamen, China.<\/td><\/tr>
    2025<\/td>\u9072\u8cbd\u4e39<\/strong>, <\/strong>&\u00a0\u5340\u5049\u653f. (2025\u5e7410\u670825\u65e5).\u00a0\u865b\u64ec\u6c5f\u6e56\u8207\u73fe\u5be6\u65c5\u7a0b\uff1a\u57fa\u65bc\u300a\u9ed1\u795e\u8a71\uff1a\u609f\u7a7a\u300b\u7684\u904a\u6232\u9ad4\u9a57\u3001\u7c89\u7d72\u6587\u5316\u8207\u65c5\u884c\u884c\u70ba\u7814\u7a76. 2025\u300a\u65c5\u904a\u5b78\u520a\u300b\u4e2d\u570b\u65c5\u904a\u7814\u7a76\u5e74\u6703,\u00a0\u897f\u5b89,\u00a0\u4e2d\u570b.<\/td><\/tr>
    2025<\/td>Chi. F.<\/strong>, Choy, M. W. C., Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising Employees\u2019 Healthy Institutional Dining Experiences in China.\u00a0Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Au, W. C. W. Lin, P. M. C., & Chi, F.<\/strong>, & Xie. B. (2025). Nudging with colors in electric vehicle rentals: The effect of brightness contrast in button design. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Au, W. C. W., Chi. F.<\/strong>, & Zhao. P. Marketing Gendered Destinations: The Effect of Voice Pitch. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Du. J., Au, W. C. W., Chi, F<\/strong>. Message framing in theme park\u2019s crowd management: An Application of the Social Value Orientation theory. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Deng. R., Au, W. C. W., & Chi. F<\/strong>. Expanding smart tourism technology attributes from the tourist\u2019s perspective. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Pang. Z., Au, W. C. W., Chi, F. <\/strong>& Lin, P. M. C. (2025). Expanding SERVQUAL: Cultural authenticity in Beijing Courtyard House B&Bs. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/a><\/td><\/tr>
    2025<\/td>Zhong, Y. S., Au, W. C. W., Chi, F.<\/strong>, & Lin, P. M. C. (2025). Customers’ willingness to reserve hotels: comparing 2D vs. 3D vs. virtual reality (VR) images. Paper presented in the 21st Asia Pacific Forum for Graduate Students Research in Tourism, 14-16 May, 2025. Hong Kong, China<\/td><\/tr>
    2025<\/td>Chi. F., Li. X., Wong. K.P., Yang. G.Y., Chan. T.P., & Chan. K. S. (2025). Understanding Dynamic Aesthetic Experiences of Tourism Videos: An Electrophysiological Approach. Paper presented in the 2025 International Conference on Destination, Events and Sports, 8-11 May, 2025. Sapporo, Hokkaido, Japan.<\/td><\/tr>
    2024<\/td>Chi, Y. D<\/strong>.,\u00a0& Wang, D. (2024, May 27-29). \u201cUsing AI-generated Content to Nudge Hotel Consumer\u2019s ESG Behavioral Intentions\u201d [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. (Nominated for the Best Paper Awards)<\/em><\/strong>.<\/td><\/tr>
    2023<\/td>Chi, Y. D<\/strong>.,\u00a0Wang, D., & Pan, B. (2023, June 12-15). \u201cThe Impact of Live Streamer\u2019s Performances on Viewer\u2019s Engagement in Tourism Live Streaming\u201d [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States.<\/td><\/tr>
    2023<\/td>Chi, Y. D<\/strong>., Wang, D., & Pan, B. (2023, April 14-16). \u201cConceptualizing Viewer Engagement in Tourism Live Streaming\u201d [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States<\/td><\/tr>
    2023<\/td>Chi, Y. D<\/strong>., Wang, D., & Park, S. (2023, Jan 05\u201307). \u201cViewer\u2019s Real-Time Emotional Response to Live Streamer\u2019s Narratives in Tourism Live Streaming\u201d [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https:\/\/www.gradconfht.com\/wp-content\/uploads\/2024\/02\/NEW-2023-Graduate-Conference-Proceedings.pdf<\/a><\/td><\/tr>
    2022<\/td>Chi, Y. D<\/strong>.,\u00a0& Wang, D. (2022, June 13-14). \u201cOnline Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer\u2019s Perspectives\u201d [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China.<\/td><\/tr>
    2022<\/td>Chi, Y. D.,<\/strong>\u00a0& Wang, D. (2022, Jan 07-08). \u201cValues of Tourism Live Streaming During the COVID-19 Pandemic\u201d [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https:\/\/www.gradconfht.com\/wp-content\/uploads\/2022\/01\/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.<\/a>)<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\t
    RESEARCH INTERESTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    • Big Data Analysis & Experiment<\/span><\/li>
    • Digital Communications in Tourism and Hospitality<\/span><\/li>
    • Human-computer Interface<\/span><\/li>
    • Online Community Development<\/span><\/li>
    • Online Community Management<\/span><\/li>
    • Pro-environmental Behaviors<\/span><\/li>
    • Tourism and Hospitality Marketing<\/span><\/li>
    • Tourism and Hospitality Technology<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
      \n\t\t\t\t\n\t\t\t\t\t
      INTERNAL AND EXTERNAL GRANTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t
      \n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t
      2026-2028<\/td>Team member. Project Title: Effects of Sustainable Dining Practices on Employee Well-being and Competencies (Principal Investigator & Team Leader: Dr. Choy, W. C. M.). Funded by UGC Research Matching Grant Scheme. Funded amount: HK$3,343,928.07.<\/td><\/tr>
      2025-2026<\/td>Co-Investigator. Project Title: Pilot Run of Artificial Intelligence (AI) Integration into Learning and Teaching (Principal Investigators: Yang. G). Funded by THEi. Funded amount: HK$100,000.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Senior Lecturer Department of Hospitality and Business Management Contact details Email: fionachi@thei.edu.hk Phone: +852 3890 8257 TEACHING AREAS Catering and Event Management\u00a0 Final Year Project (thesis) Global Hospitality Issues\u00a0 ACADEMIC QUALIFICATIONS 2020-2024 Ph.D.\u00a0in\u00a0School of Hotel and Tourism Management, The Hong … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-25076","page","type-page","status-publish","hentry"],"yoast_head":"\nDr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Senior Lecturer Department of Hospitality and Business Management Contact details Email: fionachi@thei.edu.hk Phone: +852 3890 8257 TEACHING AREAS Catering and Event Management\u00a0 Final Year Project (thesis) Global Hospitality Issues\u00a0 ACADEMIC QUALIFICATIONS 2020-2024 Ph.D.\u00a0in\u00a0School of Hotel and Tourism Management, The Hong …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/\" \/>\n<meta property=\"og:site_name\" content=\"Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T11:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/04\/DHBM_Dr-CHI-Yidan-Fiona-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"1824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/\",\"url\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/\",\"name\":\"Dr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg\",\"datePublished\":\"2024-10-09T21:51:11+00:00\",\"dateModified\":\"2026-08-25T11:54:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/#breadcrumb\"},\"inLanguage\":\"zh-HK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-HK\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg\",\"contentUrl\":\"https:\\\/\\\/thei.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/dr-chi-yidan-fiona\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thei.edu.hk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academic Staff – Department of Hospitality and Business Management\",\"item\":\"https:\\\/\\\/thei.edu.hk\\\/?page_id=25248\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dr CHI Yidan, Fiona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/#website\",\"url\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/\",\"name\":\"Technological and Higher Education Institute of Hong Kong\",\"description\":\"Technological and Higher Education Institute of Hong Kong\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thei.edu.hk\\\/tc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-HK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/","og_locale":"zh_HK","og_type":"article","og_title":"Dr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong","og_description":"Senior Lecturer Department of Hospitality and Business Management Contact details Email: fionachi@thei.edu.hk Phone: +852 3890 8257 TEACHING AREAS Catering and Event Management\u00a0 Final Year Project (thesis) Global Hospitality Issues\u00a0 ACADEMIC QUALIFICATIONS 2020-2024 Ph.D.\u00a0in\u00a0School of Hotel and Tourism Management, The Hong …","og_url":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/","og_site_name":"Technological and Higher Education Institute of Hong Kong","article_modified_time":"2026-08-25T11:54:08+00:00","og_image":[{"width":1216,"height":1824,"url":"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/04\/DHBM_Dr-CHI-Yidan-Fiona-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9810\u8a08\u95b1\u8b80\u6642\u9593":"14 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/","url":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/","name":"Dr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong","isPartOf":{"@id":"https:\/\/thei.edu.hk\/tc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/#primaryimage"},"image":{"@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/#primaryimage"},"thumbnailUrl":"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/04\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg","datePublished":"2024-10-09T21:51:11+00:00","dateModified":"2026-08-25T11:54:08+00:00","breadcrumb":{"@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/#primaryimage","url":"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/04\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg","contentUrl":"https:\/\/thei.edu.hk\/wp-content\/uploads\/2026\/04\/DHBM_Dr-CHI-Yidan-Fiona-1-768x1152.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thei.edu.hk\/tc\/dr-chi-yidan-fiona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thei.edu.hk\/"},{"@type":"ListItem","position":2,"name":"Academic Staff – Department of Hospitality and Business Management","item":"https:\/\/thei.edu.hk\/?page_id=25248"},{"@type":"ListItem","position":3,"name":"Dr CHI Yidan, Fiona"}]},{"@type":"WebSite","@id":"https:\/\/thei.edu.hk\/tc\/#website","url":"https:\/\/thei.edu.hk\/tc\/","name":"Technological and Higher Education Institute of Hong Kong","description":"Technological and Higher Education Institute of Hong Kong","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thei.edu.hk\/tc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-09-10 03:40:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"author","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/pages\/25076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/comments?post=25076"}],"version-history":[{"count":39,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/pages\/25076\/revisions"}],"predecessor-version":[{"id":78343,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/pages\/25076\/revisions\/78343"}],"up":[{"embeddable":true,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/pages\/25248"}],"wp:attachment":[{"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/media?parent=25076"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/thei.edu.hk\/tc\/wp-json\/wp\/v2\/ppma_author?post=25076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}