{"id":25076,"date":"2024-10-10T05:51:11","date_gmt":"2024-10-09T21:51:11","guid":{"rendered":"https:\/\/thei.hhe-service.com\/?page_id=25076"},"modified":"2026-04-02T16:20:45","modified_gmt":"2026-04-02T08:20:45","slug":"dr-chi-yidan-fiona","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-chi-yidan-fiona\/","title":{"rendered":"\u9072\u8cbd\u4e39\u535a\u58eb"},"content":{"rendered":"\t\t
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Senior Lecturer <\/h2>

Department of Hospitality and Business Management<\/p>\n

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Contact details <\/h4>

Email<\/strong>: fionachi@thei.edu.hk<\/font><\/a><\/p>\n

Phone<\/strong>: +852 3890 8257<\/p>\n

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TEACHING AREAS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  1. Catering and Event Management\u00a0<\/li>
  2. Final Year Project (thesis)<\/li>
  3. Global Hospitality Issues\u00a0<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2020-2024<\/td>\nPh.D.\u00a0in\u00a0School of Hotel and Tourism Management,\nThe Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2016-2018<\/td>\nMaster in\u00a0School of Hotel and Tourism Management,\nThe Hong Kong Polytechnic University<\/td>\n<\/tr>\n
    2012-2016<\/td>\nBachelor of Tourism Management,\nMacao University of Science and Technology<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    September 2025-Present<\/td>Senior Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)<\/td><\/tr>
    2024-2025<\/td>Assistant Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)<\/td><\/tr>
    2023-2024<\/td>Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td><\/tr>
    January 2023-July 2023<\/td>Visiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA<\/td><\/tr>
    2020-2023<\/td>Teaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University<\/td><\/tr>
    2017-2019<\/td>Guest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    AWARDS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2015<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n
    2014<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n
    2013<\/td>\nDean\u2019s Honour list for Academic Excellence<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Since 2025<\/td>Ad hoc Reviewer, Information Technology & Tourism\u00a0<\/td><\/tr>
    Since 2023<\/td>Members of TechTour Lab
    (Led by Prof. PAN, Professor of Commercial Recreation and Tourism at The Pennsylvania State University)<\/td><\/tr>
    Since 2023<\/td>Ad hoc Reviewer, Tourism Analysis<\/td><\/tr>
    Since 2022<\/td>Ad hoc Reviewer,\u00a0Tourism Studies<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Since 2024<\/td>WSET\u00ae Level 1 Award in Wines\u00a0<\/span><\/td><\/tr>
    April 2024<\/td>Biosensors Academy Certificate, iMotions<\/td><\/tr>
    February 2024<\/td>Certified Hospitality Educator (CHE), American Hotel & Motel Association<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    JOURNAL<\/u><\/b><\/p>

    • Chi, F<\/strong>., Au, W. C. W., Tsang, N. K. F., & Han, H. (2026). The voice-pitch-induced identifiable victim effect in hotels\u2019 pro-environmental communications.\u00a0Tourism Management, 113, <\/i>105293.\u00a0 https:\/\/doi.org\/10.1016\/j.tourman.2025.105293 (SSCI Q1, 5-year\u00a0Impact Factor: 13.6)<\/li>
    • Chi, F.<\/strong>, Wang, H.Y., Wang, D., & Hu, T. (accepted). Feeling in Sync: Exploring Emotional Contagion Between Live Streamers and Viewers in Tourism Live Streaming.\u00a0Journal of Travel Research<\/em>. (SSCI Q1, 5-year\u00a0Impact Factor: 9.8)<\/li>
    • Au, W. C. W.,\u00a0Chi, F.*<\/strong>, & Petrick, J. F. (accepted). Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch.\u00a0Journal of Travel Research<\/em>. (SSCI Q1, 5-year\u00a0Impact Factor: 9.8)<\/li>
    • Chi, F.<\/strong>, Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success.\u00a0Journal of Travel & Tourism Marketing<\/em>,\u00a042<\/em>(1), 65-84. https:\/\/doi.org\/10.1080\/10548408.2024.2427163 (SSCI Q1, 5-year\u00a0Impact Factor: 9.2)<\/li>
    • Au, W. C. W., Lin., P. M. C., & CHI, F.*<\/strong> (2024). Nudging with colors to promote electric vehicle rentals.\u00a0Annals of Tourism Research<\/em>,\u00a0109<\/em>, 103843. https:\/\/doi.org\/10.1016\/j.annals.2024.103843 (SSCI Q1, 5-year\u00a0Impact Factor: 11.1)<\/li><\/ul>

      CONFERENCE PAPER<\/u><\/b><\/p>

      • Chi. F.<\/strong>, Choy, M. W. C., Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising Employees\u2019 Healthy Institutional Dining Experiences in China.\u00a0Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Au, W. C. W. Lin, P. M. C., & Chi, F.<\/strong>, & Xie. B. (2025). Nudging with colors in electric vehicle rentals: The effect of brightness contrast in button design. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Au, W. C. W., Chi. F.<\/strong>, & Zhao. P. Marketing Gendered Destinations: The Effect of Voice Pitch. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Du. J., Au, W. C. W., Chi, F<\/strong>. Message framing in theme park\u2019s crowd management: An Application of the Social Value Orientation theory. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Deng. R., Au, W. C. W., & Chi. F<\/strong>. Expanding smart tourism technology attributes from the tourist\u2019s perspective. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Pang. Z., Au, W. C. W., Chi, F. <\/strong>& Lin, P. M. C. (2025). Expanding SERVQUAL: Cultural authenticity in Beijing Courtyard House B&Bs. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https:\/\/fhts2025.cs.kyusan-u.ac.jp\/assets\/document\/PROCEEDINGS.pdf<\/li>
      • Zhong, Y. S., Au, W. C. W., Chi, F.<\/strong>, & Lin, P. M. C. (2025). Customers’ willingness to reserve hotels: comparing 2D vs. 3D vs. virtual reality (VR) images. Paper presented in the 21st Asia Pacific Forum for Graduate Students Research in Tourism, 14-16 May, 2025. Hong Kong, China<\/li>
      • Chi. F.<\/strong>, Li. X., Wong. K.P., Yang. G.Y., Chan. T.P., & Chan. K. S. (2025). Understanding Dynamic Aesthetic Experiences of Tourism Videos: An Electrophysiological Approach. Paper presented in the 2025 International Conference on Destination, Events and Sports, 8-11 May, 2025. Sapporo, Hokkaido, Japan.<\/li>
      • Chi, Y. D.,<\/b> & Wang, D. (2024, May 27-29). \u201cUsing AI-generated Content to Nudge Hotel Consumer’s ESG Behavioral Intentions\u201d [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. Nominated for the Best Paper Awards.<\/li><\/ul>
        • Chi, Y. D.,<\/b> Wang, D., & Pan, B. (2023, June 12-15). \u201cThe Impact of Live Streamer’s Performances on Viewer\u2019s Engagement in Tourism Live Streaming\u201d [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States.<\/li><\/ul>
          • Chi, Y. D.,<\/b> Wang, D., & Pan, B. (2023, April 14-16). \u201cConceptualizing Viewer Engagement in Tourism Live Streaming\u201d [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States<\/li><\/ul>
            • Chi, Y. D.,<\/b> Wang, D., & Park, S. (2023, Jan 05\u201307). \u201cViewer\u2019s Real-Time Emotional Response to Live Streamer\u2019s Narratives in Tourism Live Streaming\u201d [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https:\/\/www.gradconfht.com\/wp-content\/uploads\/2024\/02\/NEW-2023-Graduate-Conference-Proceedings.pdf<\/li><\/ul>
              • Chi, Y. D.,<\/b> & Wang, D. (2022, June 13-14). \u201cOnline Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer’s Perspectives\u201d [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China.<\/li><\/ul>
                • Chi, Y. D.,<\/b> & Wang, D. (2022, Jan 07-08). \u201cValues of Tourism Live Streaming During the COVID-19 Pandemic\u201d [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https:\/\/www.gradconfht.com\/wp-content\/uploads\/2022\/01\/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.)\u00a0<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                  RESEARCH INTERESTS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  • Big Data Analysis & Experiment<\/span><\/li>
                  • Digital Communications in Tourism and Hospitality<\/span><\/li>
                  • Human-computer Interface<\/span><\/li>
                  • Online Community Development<\/span><\/li>
                  • Online Community Management<\/span><\/li>
                  • Pro-environmental Behaviors<\/span><\/li>
                  • Tourism and Hospitality Marketing<\/span><\/li>
                  • Tourism and Hospitality Technology<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    Senior Lecturer Department of Hospitality and Business Management Contact details Email: fionachi@thei.edu.hk Phone: +852 3890 8257 TEACHING AREAS Catering and Event Management\u00a0 Final Year Project (thesis) Global Hospitality Issues\u00a0 ACADEMIC QUALIFICATIONS 2020-2024 Ph.D.\u00a0in\u00a0School of Hotel and Tourism Management, The Hong … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-25076","page","type-page","status-publish","hentry"],"yoast_head":"\nDr CHI Yidan, Fiona - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-chi-yidan-fiona\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr CHI Yidan, Fiona - 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