{"id":41977,"date":"2025-03-03T18:37:40","date_gmt":"2025-03-03T10:37:40","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=41977"},"modified":"2026-03-31T17:48:26","modified_gmt":"2026-03-31T09:48:26","slug":"dr-lin-cheuk-ki-eliver","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-lin-cheuk-ki-eliver\/","title":{"rendered":"\u9023\u5353\u742a\u535a\u58eb"},"content":{"rendered":"
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\u7cfb\u4e3b\u4efb <\/h2>

\u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb
\nPhD (PolyU), MSc (Cranfield, UK), BA (PolyU)<\/p>\n

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\u806f\u7d61\u65b9\u6cd5 <\/h4>

\u96fb\u90f5<\/strong>: eliverlin@thei.edu.hk<\/font><\/a><\/p>\n

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  • \u6578\u78bc\u884c\u92b7<\/li>
  • \u5e02\u5834\u7ba1\u7406\u5b78<\/li>
  • \u670d\u52d9\u696d\u5e02\u5834\u5b78<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2005 \u2013 2010<\/td>

    PhD in Hotel and Tourism Management<\/p>

    The Hong Kong Polytechnic University, Hong Kong<\/p><\/td><\/tr>

    2000-2001<\/td>MSc Air Transport Management,
    Cranfield University<\/td><\/tr>
    1995-1999<\/td>BA (Hons) Tourism Management,
    The Hong Kong Polytechnic University, Hong Kong<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    EMPLOYMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2025\u2013Present<\/td>

    \u526f\u6559\u6388<\/p>

    Head of Department,\u00a0<\/span>\u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb<\/p>

    Technological and Higher Education Institute of Hong Kong<\/p><\/td><\/tr>

    2023\u20132025<\/td>

    Principal Lecturer<\/p>

    Acting School Head, School of Business and Management<\/p>

    HKUSPACE Po Leung Kuk Stanley Ho Community College<\/p><\/td><\/tr>

    2021-2022<\/td>

    \u526f\u6559\u6388<\/p>

    Acting Assistant Dean, School of Culture and Creativity<\/p>

    Beijing Normal University-Hong Kong Baptist University United International College<\/p><\/td><\/tr>

    2014\u20132021<\/td>

    \u526f\u6559\u6388<\/p>

    Deputy Cluster Director, Design and Specialised Businesses Cluster<\/p>

    Singapore Institute of Technology<\/p><\/td><\/tr>

    2011\u20132014<\/td>

    \u52a9\u7406\u6559\u6388<\/p>

    College of Humanities and Social Sciences<\/p>

    United Arab Emirates University<\/p><\/td><\/tr>

    2009\u20132011<\/td>

    Visiting Lecturer<\/p>

    School of Business and Accountancy<\/p>

    Ngee Ann Polytechnic, Singapore<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    2023 \u2013 2025<\/td>\nSubject Committee Member of Tourism and Hospitality Studies\nHong Kong Diploma of Secondary Education (HKDSE)\nHong Kong Examinations and Assessment Authority<\/td>\n<\/tr>\n
    2019 \u2013 2023<\/td>\nExternal Examiner\nNgee Ann Polytechnic, Singapore<\/td>\n<\/tr>\n
    2017 \u2013 2021<\/td>\nExternal Examiner\nTemasek Polytechnic, Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      \n \t
    • Travel and Tourism<\/li>\n \t
    • Airlines and Airport Management<\/li>\n \t
    • Travellers and Consumer Behaviour<\/li>\n \t
    • Attractions Management<\/li>\n \t
    • Business strategies, strategic positioning and strategic planning<\/li>\n \t
    • Corporate decisions making<\/li>\n \t
    • Tourism recovery post-Covid-19<\/li>\n<\/ul>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      Law, C.C.H., Lin, E<\/strong>., & Tan, S. (2025). Navigating the Endemic Era: Understanding the Carry-On Forces That Influence Business Travel Decisions.\u00a0 Tourism An International Interdisciplinary Journal, 73(3),523-540.<\/p>

      Law, C., Lin, E<\/strong>., & Tan, S. (2024). Sustaining Business Travel in a Post-Pandemic World Factors Influencing Decisions in Asia Pacific.\u00a0 Journal of Tourism, Hospitality and, Services Industries Research, 4(2), 68-88.<\/p>

      Law, C., Lin, E<\/strong>. & Fu, C. (2023).\u00a0 Enhancing National Reputation and Competitiveness in the Global Market through the Use of Soft Power, A Case Study Approach to Asia & Oceania Airlines.\u00a0 In K. Kankaew (Ed), Global Perspectives on Soft Power Management in Business.\u00a0 IGI Global.<\/p>

      Lin, E<\/strong>., Law, C. & Tan, S. (2022).\u00a0 \u2018To go or not to go?\u2019: Business Travel Decision with the risk of Covid-19.\u00a0 Asia Pacific Journal of Tourism Research, 27(8), 823-841.<\/p>

      Tan, K.L., Hil, I.S.H., Zhu, W., Leong, C.M. & Lin, C.K<\/strong>. (2022).\u00a0 The borders are re-opening!\u00a0 Has virtual reality been a foe or a friend to the tourism industry so far?\u00a0 Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.<\/p>

      Law, C. & Lin, E<\/strong>. (2022).\u00a0 Do ultra long haul flights attract more premium class passengers?\u00a0 In K. Kankaew (Ed), Handbook of Research on Global Air Transport Management.\u00a0 IGI Global.<\/p>

      Law, C., Lin, E.<\/strong> & Tan, S. (2022).\u00a0 Carryon forces affecting business travel decisions in the face of COVID endemic.\u00a0 International conference \u201cAviation and Tourism-Post Pandemic Recovery: Challenges & Solutions\u201d, Ho Chi Ming, Vietnam.<\/p>

      Lin, E<\/strong>., & Tan, S. (2021).\u00a0 Confidence and Resilience of Air Travel under the Shadow of COVID-19: The Singapore Case.\u00a0 Journal of Hospitality and Tourism, 19(2), 53-71.<\/p>

      Liu, Z.P.G. & Lin, C.K.E.<\/strong> (2021).\u00a0 Development and Innovations of the Hotel and Air Transport Industry in Singapore.\u00a0 In J.L. Zhao (Ed), Current Development of Hospitality and Tourism Industry in Southeast Asia.\u00a0 New Jersey, U.S.:\u00a0 Apple Academic Press.<\/p>

      Lin, E<\/strong> & Tan, S. (2021).\u00a0 Confidence in Visiting Attractions Due to COVID-19: A Case Study of Singapore Zoo.\u00a0 The 27th Asia Pacific Tourism Association (APTA) Annual Conference 2021, Online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Head of Department Department of Hospitality and Business Management PhD (PolyU), MSc (Cranfield, UK), BA (PolyU) Contact details Email: eliverlin@thei.edu.hk TEACHING AREAS Digital Marketing Marketing Management Services Marketing ACADEMIC QUALIFICATIONS 2005 \u2013 2010 PhD in Hotel and Tourism Management The … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-41977","page","type-page","status-publish","hentry"],"yoast_head":"\nDr LIN Cheuk Ki, Eliver - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-lin-cheuk-ki-eliver\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr LIN Cheuk Ki, Eliver - 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