{"id":52093,"date":"2025-12-02T10:35:56","date_gmt":"2025-12-02T02:35:56","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=52093"},"modified":"2025-12-02T10:35:56","modified_gmt":"2025-12-02T02:35:56","slug":"prof-wu-yan-crystal","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/","title":{"rendered":"Prof WU Yan, Crystal"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"52093\" class=\"elementor elementor-52093\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeedc6 e-flex e-con-boxed e-con e-parent\" data-id=\"eaeedc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9acee4 e-con-full e-flex e-con e-child\" data-id=\"e9acee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84da493 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"84da493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"965\" src=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg\" class=\"attachment-medium_large size-medium_large wp-image-52094\" alt=\"\" srcset=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg 768w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-265x400.jpg 265w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-679x1024.jpg 679w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-1018x1536.jpg 1018w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-1358x2048.jpg 1358w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-8x12.jpg 8w, https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-scaled.jpg 1697w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-215a29d e-con-full e-flex e-con e-child\" data-id=\"215a29d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea855b elementor-widget__width-inherit elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"cea855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading\"><h2 class=\"title\">\u5ba2\u5ea7\u526f\u6559\u6388 <\/h2><div class=\"sub-heading\"><p>\u8a2d\u8a08\u53ca\u5efa\u7bc9\u5b78\u7cfb<\/p>\n<hr style=\"border: 1px solid #0f4c81\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe48c62 thim-ekits-heading-text-left elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"fe48c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading text-left\"><h4 class=\"title\">\u806f\u7d61\u65b9\u6cd5 <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9f138 elementor-widget elementor-widget-text-editor\" data-id=\"ef9f138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ms WU (Crystal) has more than 20 years of professional experience in brand building and marketing, providing one-stop services for world-class enterprises and supporting client\u2019s product promotion and development strategies in the Asia Pacific Region. Recently, she has also created her another business on renewable energy, from the repurpose of retired electric vehicle (EV) batteries to robotic EV chargers and hydrogen-powered vehicle development.<\/p><p>With her excellent marketing skills and fluent English-speaking ability, Crystal started her career just over 20, was appointed as Marketing Specialist by one of the World Fortune 500, German based companies, Degussa (China) Group, to support the company developing a strategy of coordinating stakeholders from OEM business toward ODM. Afterward, she was approached by other two enterprises to take up new positions to advise their presidents on new product development and marketing plans to improve their sales in China.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b075d elementor-widget elementor-widget-spacer\" data-id=\"d5b075d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Adjunct Associate Professor Department of Design and Architecture Contact details Ms WU (Crystal) has more than 20 years of professional experience in brand building and marketing, providing one-stop services for world-class enterprises and supporting client\u2019s product promotion and development strategies &hellip; <\/p>","protected":false},"author":50,"featured_media":0,"parent":24652,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[175,123,188,193,189,172,138,205],"class_list":["post-52093","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof WU Yan, Crystal - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof WU Yan, Crystal - Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Adjunct Associate Professor Department of Design and Architecture Contact details Ms WU (Crystal) has more than 20 years of professional experience in brand building and marketing, providing one-stop services for world-class enterprises and supporting client\u2019s product promotion and development strategies &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/\" \/>\n<meta property=\"og:site_name\" content=\"Technological and Higher Education Institute of Hong Kong\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/\",\"url\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/\",\"name\":\"Prof WU Yan, Crystal - Technological and Higher Education Institute of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/thei.edu.hk\/tc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg\",\"datePublished\":\"2025-12-02T02:35:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/#breadcrumb\"},\"inLanguage\":\"zh-HK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-HK\",\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/#primaryimage\",\"url\":\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg\",\"contentUrl\":\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2025\/07\/Crystal-Wu-P1-768x1158.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-design-and-architecture\/prof-wu-yan-crystal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thei.edu.hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academic Staff &#8211; 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