{"id":70790,"date":"2026-03-12T16:04:06","date_gmt":"2026-03-12T08:04:06","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=70790"},"modified":"2026-04-10T16:02:48","modified_gmt":"2026-04-10T08:02:48","slug":"dr-yang-mengru-miya","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-yang-mengru-miya\/","title":{"rendered":"\u694a\u5922\u8339\u535a\u58eb"},"content":{"rendered":"
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\u9ad8\u7d1a\u8b1b\u5e2b <\/h2>

\u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb<\/p>\n

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\u806f\u7d61\u65b9\u6cd5 <\/h4>

\u96fb\u90f5<\/strong>: yangmr@thei.edu.hk<\/font><\/a><\/p>\n

\u96fb\u8a71<\/strong>: +852 3890 8158<\/p>\n

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TEACHING AREAS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  1. Business Intelligence and Analysis<\/li>
  2. Digital Marketing<\/li>
  3. Generative AI in Business<\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    ACADEMIC QUALIFICATIONS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    2019 \u2013 2025<\/p><\/td>

    Ph.D. in Information Systems<\/p>

    Zhejiang University<\/p><\/td><\/tr>

    2023 \u2013 2024<\/p><\/td>

    Visiting Ph.D. in Information Systems and Analytics<\/p>

    National University of Singapore<\/p><\/td><\/tr>

    2015 \u2013 2019<\/p><\/td>

    Bachelor in Information Management and Information Systems<\/p>

    Chongqing University<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    2026-Present<\/p><\/td>

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    \u9152\u5e97\u9910\u98f2\u53ca\u5de5\u5546\u7ba1\u7406\u5b78\u7cfb
    Technological and Higher Education Institute of Hong Kong<\/p><\/td><\/tr>

    2020 \u2013 2022<\/p><\/td>

    Teaching Assistant for Data Structures<\/p>

    Zhejiang University<\/p><\/td><\/tr>

    2021<\/p><\/td>

    Data Analysis & Mining Algorithm Engineer<\/p>

    Lenovo (Beijing) Company<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Conference Reviewer<\/p><\/td>

    Pacific Asia Conference on Information Systems (PACIS)<\/p><\/td><\/tr>

    Conference Reviewer<\/p><\/td>

    China Association for Information Systems (CNAIS)<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    RESEARCH INTERESTS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • Human Intelligence Interaction and Consumer Behavior<\/li>
    • NeuroIS<\/li>
    • Website Interaction and Internet Content Design<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      SELECTED PUBLICATIONS\/CONFERENCE PRESENTATIONS<\/div><\/div> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      • Mengru Yang<\/strong>, Xixian Peng*, Qiuzhen Wang, Yuxiang Chris Zhao, Xinwei Wang. Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce. Internet Research, 2025.<\/li>
      • Xixian Peng, Mengru Yang<\/strong>, Lingyi Zhou*, Xinwei Wang. The Effects of Conversation Initiation Strategies in Human-Aided Service Bots: The Role of Perceived Flexibility. International Conference on Human-Computer Interaction, 2024.<\/li>
      • Qiuzhen Wang, Da Ma, Mengru Yang<\/strong>, Xixian Peng*, Qinghua Zhu. Neuroprivacy: A New Perspective of Information Privacy Research. Journal of Zhejiang University (Humanities and Social Sciences), 2022.<\/li>
      • Xixian Peng, Mengru Yang<\/strong>, Qiuzhen Wang*. Birds of a Feather Flock Together: The Match Effect of Online Profile Pictures. The 10th Annual Meeting of China Association for Information Systems (CNAIS), 2022.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Senior Lecturer Department of Hospitality and Business Management Contact details Email: yangmr@thei.edu.hk Phone: +852 3890 8158 TEACHING AREAS Business Intelligence and Analysis Digital Marketing Generative AI in Business ACADEMIC QUALIFICATIONS 2019 \u2013 2025 Ph.D. in Information Systems Zhejiang University 2023 … <\/p>","protected":false},"author":40,"featured_media":0,"parent":25248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[124,174,184,125,154,149,130,140,129,176,229,257,258],"class_list":["post-70790","page","type-page","status-publish","hentry"],"yoast_head":"\nDr YANG Mengru, Miya - Technological and Higher Education Institute of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thei.edu.hk\/tc\/academic-staff-department-of-hospitality-and-business-management\/dr-yang-mengru-miya\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr YANG Mengru, Miya - 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