{"id":70989,"date":"2026-03-16T18:29:42","date_gmt":"2026-03-16T10:29:42","guid":{"rendered":"https:\/\/thei.edu.hk\/?page_id=70989"},"modified":"2026-05-05T08:49:53","modified_gmt":"2026-05-05T00:49:53","slug":"master-of-business-administration-in-digital-transformation-2","status":"publish","type":"page","link":"https:\/\/thei.edu.hk\/tc\/departments\/department-of-hospitality-and-business-management\/master-of-science-in-digital-tourism-and-hospitality-management\/","title":{"rendered":"\u6578\u78bc\u65c5\u904a\u53ca\u9152\u5e97\u696d\u7ba1\u7406\u7406\u5b78\u78a9\u58eb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"70989\" class=\"elementor elementor-70989\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0906478 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0906478\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-572fc4e\" data-id=\"572fc4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-527c5a1 elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"527c5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-293c4a8 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Master of Science in Digital Tourism and Hospitality Management-1\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8eeac62 e-flex e-con-boxed e-con e-parent\" data-id=\"8eeac62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dbb34f e-con-full e-flex e-con e-child\" data-id=\"8dbb34f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5c5e3a e-con-full e-flex e-con e-child\" data-id=\"e5c5e3a\" data-element_type=\"container\" data-e-type=\"container\" id=\"Programmeinfo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffcebd elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"8ffcebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Department : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e319e6 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"5e319e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">Department of Hospitality and Business Management <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9b7cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad9b7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad440ee elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"ad440ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Programme Name : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7f563 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"4d7f563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">Master of Science in Digital Tourism and Hospitality Management<sup> # <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1c5bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e1c5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbbfc2 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"5dbbfc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Programme Code : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae7ecf elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"8ae7ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">CF126102K <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dff8f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7dff8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d8d91 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"d5d8d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Duration : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63690d9 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"63690d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">1 Year (Full-time) <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba6015 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"7ba6015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">Students are required to attend daytime classes on four consecutive days from Friday to Monday each week  [Expected Duration of Study\uff1aSeptember 2026 to August 2027] <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1baf7f elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"d1baf7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">For those who are interested in studying the programme, please click <a href=\"https:\/\/admission-nls.vtc.edu.hk\/vtcsas\/faces\/login.jspx?sysCode=MS\">here<\/a>.  <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb349d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5eb349d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a796d53 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"a796d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Medium of Instruction : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e619fbe elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e619fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">All modules of this programme are taught in Putonghua, and written assignments, projects and examinations are to be answered in Chinese. <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b54e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c3b54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65dadf elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"c65dadf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Teaching Mode:  <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be7b19 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"2be7b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">Face-to-face <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3cbb4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb3cbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2515b5d elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"2515b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><p class=\"title\">Venue(s) : <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14eff68 elementor-widget__width-initial elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"14eff68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><span class=\"title\">Chai Wan Campus and\/ or Taikoo Campus <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb71d19 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb71d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd934a2 e-con-full e-grid elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-con e-child\" data-id=\"fd934a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42edde8 elementor-widget elementor-widget-image\" data-id=\"42edde8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"157\" height=\"73\" src=\"https:\/\/thei.edu.hk\/wp-content\/uploads\/2024\/08\/QF_logo-SVG.svg\" class=\"attachment-full size-full wp-image-17979\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f338ec9 elementor-widget elementor-widget-text-editor\" data-id=\"f338ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The programme is recognised under the QF Level: 6<br \/>Registration No.: 24\/000985\/L6<br \/>Registration Validity Period: 01\/01\/2025 to 31\/12\/2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc68da elementor-widget elementor-widget-text-editor\" data-id=\"bcc68da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><sup>#<\/sup>This new master\u2019s degree programme for the Academic Year 2026\/27 is undergoing the learning programme accreditation by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. The latest programme curriculum and relevant information will be updated on the website of THEi. THEi reserves the right to cancel the programme, revise its programme title and content, or change the offering campus or venue(s) before the commencement of study if circumstances so warrant. Details will be announced on the website of THEi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aec74 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"85aec74\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Programmefeatures\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">PROGRAMME FEATURES <\/h2><div class=\"sub-heading\"><p id=\"PROGRAMME FEATURES\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e031f7 elementor-widget elementor-widget-text-editor\" data-id=\"1e031f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Master of Science in Digital Tourism and Hospitality Management programme at THEi is a highly promising programme, designed to address the market and industry demand for relevant professionals in response to the rapid digital transformation of the global tourism and hospitality industry. &nbsp;As a leading tourism hub, and the gateway to the Greater Bay Area (GBA), Hong Kong requires professionals adept at integrating advanced technologies with traditional service excellence to enhance visitors\u2019 overall service experiences in the city. This in turn helps elevate Hong Kong\u2019s profile and attractiveness as an international tourism destination. The Programme also meets the need for collaboration with the digital-driven tourism ecosystem in Chinese Mainland, ensuring that graduates can effectively communicate with stakeholders in the region. &nbsp;<\/p>\n<p>This Master\u2019s Degree Programme not only focuses on relevant professional knowledge and skills, but also places great emphasis on practical application ability and career support of students. &nbsp;Its distinctive feature lies in the inclusion of industry case analyses in the curriculum, integrating theory with practice to cultivate students\u2019 practical abilities and employability. &nbsp;The Programme includes a Capstone Applied Project, through which students analyse and study real-world examples from the tourism and hospitality industry, enabling them to implement what they have learned in the classroom and enhance their problem-solving skills in the workplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8096f elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"0a8096f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"programmeaims\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">Programme Aims <\/h2><div class=\"sub-heading\"><p id=\"Programme Aims\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34c2c4 elementor-widget elementor-widget-text-editor\" data-id=\"e34c2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Programme aims to cultivate a new generation of professionals capable of enhancing the operational effectiveness and strategic success of digital tourism and hospitality initiatives in Hong Kong and beyond. By integrating these elements into the curriculum, graduates will be well prepared to navigate the complexities and demands of the rapidly evolving tourism and hospitality landscape.\u00a0 Specifically, the Programme Objectives are to develop the following competences in students:<\/p><ul><li>Enhance students\u2019 understanding of how emerging digital technologies are reshaping tourism and hospitality operations;<\/li><li>Strengthen students\u2019 autonomy and leadership capabilities for managerial roles in tourism and hospitality organisations;<\/li><li>Reinforce students\u2019 competitive edge in the digital tourism and hospitality landscape;<\/li><li>Equip students with strategic and technical expertise to design, implement, and evaluate sustainable digital solutions; and<\/li><li>Inspire creative problem-solving and critical thinking skills, offering practical strategies for organisations to lead and thrive in the digital era of tourism and hospitality.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f3833 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"a2f3833\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"careerprospects\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">CAREER PROSPECTS <\/h2><div class=\"sub-heading\"><p id=\"CAREER PROSPECTS\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cabe05 elementor-widget elementor-widget-text-editor\" data-id=\"0cabe05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Graduates from this Master\u2019s Degree Programme can pursue careers in tourism and hospitality related fields, developing their careers in the Greater Bay Area (GBA) and beyond. \u00a0As an international tourism hub, Hong Kong provides graduates with favourable conditions to enter the global workplace. \u00a0THEi will also help graduates achieve their career goals in the tourism and hospitality landscape through a wealth of diversified career development services and a strong alumni network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feed78b elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"feed78b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"programmespecificadmissionrequirements\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">PROGRAMME-SPECIFIC ADMISSION REQUIREMENTS <\/h2><div class=\"sub-heading\"><p id=\"PROGRAMME-SPECIFIC ADMISSION REQUIREMENTS\">\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c279c12 elementor-widget elementor-widget-text-editor\" data-id=\"c279c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>A relevant bachelor\u2019s degree or equivalent from a recognised institution; or<\/li><li>A bachelor\u2019s degree or equivalent from a recognised institution, with at least one year of working experience in related industry; or<\/li><li>A bachelor\u2019s degree or equivalent from a recognised institution, with at least three years of supervisory working experience in non-related industry.<\/li><\/ol><p>and<\/p><p>4. Language Requirement (Putonghua)<\/p><p>(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mother tongue\/ language is Putonghua; or<\/p><p>(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Received a bachelor\u2019s degree or above of which the MOI was Putonghua; or<\/p><p>(iii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Have at least three years working experience in Chinese Mainland or other Putonghua speaking countries or regions; or<\/p><p>(iv)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Have achieved at least Grade B, Level 3 in the Putonghua Shuiping Ceshi awarded by the State Language Commission (SLC); or<\/p><p>(v)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate the Putonghua speaking competence through assessments in an interview.<\/p><p>Applicants are required to submit a personal statement (in Chinese) regarding their reasons of applying for the Programme, expectation and a future plan of their study, together with a set of Curriculum Vitae (CV) and reference letter(s) from their current and\/or previous employers to verify the required amount and nature of working experience. \u00a0Shortlisted applicants are required to attend an interview to assess their suitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba655c9 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"ba655c9\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"TUITIONFEE\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">TUITION FEE <\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68e822 elementor-widget elementor-widget-text-editor\" data-id=\"f68e822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The tuition fees are charged according to the number of Institute Credit Points taken during a semester.<\/li><li>The tuition fee for academic year 2026\/27 is $9,000 per Institute Credit Point. Tuition fees are subject to an annual review.<\/li><\/ul><p>For enquiry, please contact the Department of Hospitality and Business Management (Telephone No: 852-3890 8222).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f522f elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"32f522f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Curriculum\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><h2 class=\"title\">PROGRAMME CURRICULUM <\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778d995 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"778d995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_heading \"><div class=\"sub-heading\"><p>Students are required to complete 30 Institute Credit Points to qualify for the master\u2019s degree award.<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b950dda elementor-widget elementor-widget-n-accordion\" data-id=\"b950dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1940\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1940\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Programme Core Module <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1940\" class=\"elementor-element elementor-element-2902aed e-con-full e-flex e-con e-child\" data-id=\"2902aed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e09539 elementor-widget elementor-widget-text-editor\" data-id=\"5e09539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"539\"><thead><tr><td width=\"539\"><p>AI Revolutions &amp; Applications in Tourism &amp; Hospitality<\/p><\/td><\/tr><tr><td width=\"539\"><p>Smart Technologies in Tourism &amp; Hospitality<\/p><\/td><\/tr><tr><td width=\"539\"><p>Technologies in Customer Service Management<\/p><\/td><\/tr><tr><td width=\"539\"><p>Research Methods &amp; Data Analytics in Tourism &amp; Hospitality<\/p><\/td><\/tr><tr><td width=\"539\"><p>Digital Business Strategy &amp; Transformation<\/p><\/td><\/tr><tr><td width=\"539\"><p>Ethics in a Digital World<\/p><\/td><\/tr><tr><td width=\"539\"><p>Digital Marketing<\/p><\/td><\/tr><tr><td width=\"539\"><p>Technology Solution for ESG &amp; Sustainable Tourism &amp; Hospitality<\/p><\/td><\/tr><tr><td width=\"539\"><p>Capstone Applied Project<\/p><\/td><\/tr><\/thead><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1941\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1941\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Programme Elective Module (Select 1 out of 5)<sup># <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1941\" class=\"elementor-element elementor-element-af154d5 e-con-full e-flex e-con e-child\" data-id=\"af154d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a707220 elementor-widget elementor-widget-text-editor\" data-id=\"a707220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"473\"><thead><tr><td width=\"473\">Tourism &amp; Hospitality Revenue Management<\/td><\/tr><tr><td width=\"473\">\u00a0Strategic Innovation &amp; Entrepreneurship<\/td><\/tr><tr><td width=\"473\">Business Intelligence &amp; Analytics<\/td><\/tr><tr><td width=\"473\">Cyber Security in Business<\/td><\/tr><tr><td width=\"473\">Innovations in the Global Tourism &amp; Hospitality Industry<\/td><\/tr><\/thead><\/table><p><sup>#<\/sup>Each module counts as 3 Institute Credit Points<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9374701 e-con-full e-flex e-con e-child\" data-id=\"9374701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d7490 elementor-widget elementor-widget-thim-ekits-header-info\" data-id=\"94d7490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-ekits-header-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"header-info-swapper\">\n\t\t\t<ul class=\"thim-header-info\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Programmefeatures\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tProgramme Features\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#programmeaims\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tProgramme Aims\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#careerprospects\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCareer Prospects\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#programmespecificadmissionrequirements\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tProgramme Specific Admission Requirements\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#TUITIONFEE\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tTuition Fee\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Curriculum\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tProgramme Curriculum\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4689c5 e-con-full e-flex e-con e-child\" data-id=\"d4689c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb1d52 elementor-widget thim-widget-button\" data-id=\"3eb1d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thim-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"widget-button normal\" href=\"\/visitors\/contact-us\/\" target=\"_blank\" rel=\"nofollow\">Contact us<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Department : Department of Hospitality and Business Management Programme Name : Master of Science in Digital Tourism and Hospitality Management # Programme Code : CF126102K Duration : 1 Year (Full-time) Students are required to attend daytime classes on four consecutive &hellip; <\/p>","protected":false},"author":1,"featured_media":0,"parent":17608,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"ppma_author":[94],"class_list":["post-70989","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master of Science in Digital Tourism and Hospitality Management - Technological and Higher Education Institute 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