客座副教授
設計及建築學系
聯絡方法
Ms WU (Crystal) has more than 20 years of professional experience in brand building and marketing, providing one-stop services for world-class enterprises and supporting client’s product promotion and development strategies in the Asia Pacific Region. Recently, she has also created her another business on renewable energy, from the repurpose of retired electric vehicle (EV) batteries to robotic EV chargers and hydrogen-powered vehicle development.
With her excellent marketing skills and fluent English-speaking ability, Crystal started her career just over 20, was appointed as Marketing Specialist by one of the World Fortune 500, German based companies, Degussa (China) Group, to support the company developing a strategy of coordinating stakeholders from OEM business toward ODM. Afterward, she was approached by other two enterprises to take up new positions to advise their presidents on new product development and marketing plans to improve their sales in China.