This study investigates how technology-led event sustainability consumption values (TESCVs) influence attendees’ attitudes toward sustainable music events, personal social responsibility, and collective psychological outcomes. Surveying 450 participants at technologically advanced music events in South Korea, it identifies technology-led accessibility, emotional, epistemic, and social values significantly influence attitudes towards sustainable events. These positive attitudes correlate with increased social well-being, global identity, and civic engagement through personal social responsibility. Environmental activism partially moderated effects, but collectivism orientation did not significantly affect the outcomes. Findings highlight TESCVs’ role in promoting a sustainable event culture, offering valuable insights for researchers, event organizers, and destination marketers to advance a sustainable event culture on a broader scale.

鳴謝

The author would like to express her deepest gratitude to Professor Sam Kim, at the School of Hotel and Tourism Management in The Hong Kong Polytechnic University, for his continuous support and guidance on this paper. This gratitude also extends to Dr. Antony Wong; his contribution to this work is duly acknowledged and greatly appreciated.