後退

高級講師

酒店餐飲及工商管理學系

聯絡方法

電郵: fionachi@thei.edu.hk

電話: +852 3890 8257

  1. Catering and Event Management 
  2. Final Year Project (thesis)
  3. Global Hospitality Issues 
2020-2024 Ph.D. in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2016-2018 Master in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2012-2016 Bachelor of Tourism Management, Macao University of Science and Technology
September 2025-PresentSenior Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)
2024-2025Assistant Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)
2023-2024Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
January 2023-July 2023Visiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA
2020-2023Teaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2017-2019Guest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group
2015 Dean’s Honour list for Academic Excellence
2014 Dean’s Honour list for Academic Excellence
2013 Dean’s Honour list for Academic Excellence
Since 2025Ad hoc Reviewer, Information Technology & Tourism 
Since 2023Members of TechTour Lab
(Led by Prof. PAN, Professor of Commercial Recreation and Tourism at The Pennsylvania State University)
Since 2023Ad hoc Reviewer, Tourism Analysis
Since 2022Ad hoc Reviewer, Tourism Studies
Since 2024WSET® Level 1 Award in Wines 
April 2024Biosensors Academy Certificate, iMotions
February 2024Certified Hospitality Educator (CHE), American Hotel & Motel Association

JOURNAL

  • Chi, F., Au, W. C. W., Tsang, N. K. F., & Han, H. (2026). The voice-pitch-induced identifiable victim effect in hotels’ pro-environmental communications. Tourism Management, 113, 105293.  https://doi.org/10.1016/j.tourman.2025.105293 (SSCI Q1, 5-year Impact Factor: 13.6)
  • Chi, F., Wang, H.Y., Wang, D., & Hu, T. (accepted). Feeling in Sync: Exploring Emotional Contagion Between Live Streamers and Viewers in Tourism Live Streaming. Journal of Travel Research. (SSCI Q1, 5-year Impact Factor: 9.8)
  • Au, W. C. W., Chi, F.*, & Petrick, J. F. (accepted). Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch. Journal of Travel Research. (SSCI Q1, 5-year Impact Factor: 9.8)
  • Chi, F., Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success. Journal of Travel & Tourism Marketing, 42(1), 65-84. https://doi.org/10.1080/10548408.2024.2427163 (SSCI Q1, 5-year Impact Factor: 9.2)
  • Au, W. C. W., Lin., P. M. C., & CHI, F.* (2024). Nudging with colors to promote electric vehicle rentals. Annals of Tourism Research, 109, 103843. https://doi.org/10.1016/j.annals.2024.103843 (SSCI Q1, 5-year Impact Factor: 11.1)

CONFERENCE PAPER

  • Chi. F., Choy, M. W. C., Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising Employees’ Healthy Institutional Dining Experiences in China. Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Au, W. C. W. Lin, P. M. C., & Chi, F., & Xie. B. (2025). Nudging with colors in electric vehicle rentals: The effect of brightness contrast in button design. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Au, W. C. W., Chi. F., & Zhao. P. Marketing Gendered Destinations: The Effect of Voice Pitch. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Du. J., Au, W. C. W., Chi, F. Message framing in theme park’s crowd management: An Application of the Social Value Orientation theory. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Deng. R., Au, W. C. W., & Chi. F. Expanding smart tourism technology attributes from the tourist’s perspective. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Pang. Z., Au, W. C. W., Chi, F. & Lin, P. M. C. (2025). Expanding SERVQUAL: Cultural authenticity in Beijing Courtyard House B&Bs. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
  • Zhong, Y. S., Au, W. C. W., Chi, F., & Lin, P. M. C. (2025). Customers’ willingness to reserve hotels: comparing 2D vs. 3D vs. virtual reality (VR) images. Paper presented in the 21st Asia Pacific Forum for Graduate Students Research in Tourism, 14-16 May, 2025. Hong Kong, China
  • Chi. F., Li. X., Wong. K.P., Yang. G.Y., Chan. T.P., & Chan. K. S. (2025). Understanding Dynamic Aesthetic Experiences of Tourism Videos: An Electrophysiological Approach. Paper presented in the 2025 International Conference on Destination, Events and Sports, 8-11 May, 2025. Sapporo, Hokkaido, Japan.
  • Chi, Y. D., & Wang, D. (2024, May 27-29). “Using AI-generated Content to Nudge Hotel Consumer’s ESG Behavioral Intentions” [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. Nominated for the Best Paper Awards.
  • Chi, Y. D., Wang, D., & Pan, B. (2023, June 12-15). “The Impact of Live Streamer’s Performances on Viewer’s Engagement in Tourism Live Streaming” [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States.
  • Chi, Y. D., Wang, D., & Pan, B. (2023, April 14-16). “Conceptualizing Viewer Engagement in Tourism Live Streaming” [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States
  • Chi, Y. D., Wang, D., & Park, S. (2023, Jan 05–07). “Viewer’s Real-Time Emotional Response to Live Streamer’s Narratives in Tourism Live Streaming” [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https://www.gradconfht.com/wp-content/uploads/2024/02/NEW-2023-Graduate-Conference-Proceedings.pdf
  • Chi, Y. D., & Wang, D. (2022, June 13-14). “Online Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer’s Perspectives” [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China.
  • Chi, Y. D., & Wang, D. (2022, Jan 07-08). “Values of Tourism Live Streaming During the COVID-19 Pandemic” [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https://www.gradconfht.com/wp-content/uploads/2022/01/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.) 
  • Big Data Analysis & Experiment
  • Digital Communications in Tourism and Hospitality
  • Human-computer Interface
  • Online Community Development
  • Online Community Management
  • Pro-environmental Behaviors
  • Tourism and Hospitality Marketing
  • Tourism and Hospitality Technology