高級講師
運動及康樂學系
聯絡方法
電話: +852 3890 8230
TEACHING AREAS
- Digital Marketing
- Sport Innovation and Entrepreneurship
- Sport Management and Marketing
ACADEMIC QUALIFICATIONS
2021 – 2024 | PhD Loughborough University |
2016 – 2020 | MSc Beijing Sport University |
2018 – 2019 | MSc Universidad Europea-Real Madrid Graduate School |
2012 – 2016 | BA Capital University of Physical Education and Sports |
EMPLOYMENT
2026 – Present | 高級講師 運動及康樂學系 Technological and Higher Education Institute of Hong Kong |
2025 – 2026 | Postdoctoral Researcher College of Physical Education Hunan Normal University |
AWARDS
2024 | UK MAIA’s Inspirational Women Awards |
2023 | PhD Awards 2023 Subwarden of the Year Nomination |
2023 | Outstanding Journal Contributor Awards |
2023 | Seminar Runner-up Award in World Association for Sport Management (WASM) |
ACADEMIC SERVICE
2026 | Reviewer of the 4th UK-China Teaching, Learning, and Educational Technology (TILE-TEC) |
2025 | Reviewer of the 59th Hawaii International Conference on System Sciences (HICSS-59) |
PROFESSIONAL SOCIETIES
2022-2024 | Member of the United Nations Educational, Scientific and Cultural Organization (UNESCO) |
RESEARCH INTERESTS
- Corporate social responsibility in sport
- Digital transformation
- Esports
- Scale development, Structural Equation Modelling
SELECTED PUBLICATIONS
- Wang, B., Li, Z., & Meng-Lewis, Y. (2026). Reconceptualising corporate social responsibility in team-based esports: A conceptual framework. Team Sports Studies, 1-12. https://doi.org/10.1016/j.tss.2026.100012
- Wang, B., & Li, Z. (2026). Corporate social responsibility framework in esports: Evidence from China. Sport in Society, 29(8), 1668-1690. https://doi.org/10.1080/17430437.2025.2594020
- Wang, B.*, Pyun, D. Y., & Piggin, J. (2024). Developing a conceptual model of corporate social responsibility of the Chinese Super League clubs. Quest, 76(3), 382-399. https://doi.org/10.1080/00336297.2024.2354755
- Pyun, D. Y., Wang, B., Choi, K. K., J., Kim, S., & Koo, T. (2026). Wang, B., Choi, K. K., Kim, S., & Koo, T. (2026). Health empowerment and intention to use digital health technologies among Korean older adults: Extending the technology acceptance model. International Journal of Mental Health Promotion, 28(5), 1-14. https://doi.org/10.32604/ijmhp.2026.078956