遲貽丹博士
高級講師
酒店餐飲及工商管理學系
聯絡方法
電話: +852 3890 8257
TEACHING AREAS
- Catering and Event Management
- Final Year Project (thesis)
- Global Hospitality Issues
ACADEMIC QUALIFICATIONS
| 2020-2024 | Ph.D. in School of Hotel and Tourism Management, The Hong Kong Polytechnic University |
| 2016-2018 | Master in School of Hotel and Tourism Management, The Hong Kong Polytechnic University |
| 2012-2016 | Bachelor of Tourism Management, Macao University of Science and Technology |
EMPLOYMENT
| 2025-Present | Senior Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi) |
| 2024-2025 | Assistant Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi) |
| 2023-2024 | Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University |
| 2023 | Visiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA |
| 2020-2023 | Teaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University |
| 2017- 2019 | Guest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group |
AWARDS
| 2015 | Dean’s Honour list for Academic Excellence |
| 2014 | Dean’s Honour list for Academic Excellence |
| 2013 | Dean’s Honour list for Academic Excellence |
ACADEMIC SERVICES
ACADEMIC SERVICES
| Since 2026 | Ad hoc Reviewer, Journal of Hospitality & Tourism Research |
| Since 2026 | Ad hoc Reviewer, Tourism Review |
| Since 2025 | Ad hoc Reviewer, Information Technology & Tourism |
| Since 2025 | Ad hoc Reviewer, International Journal of Hospitality Management |
| Since 2023 | Members of TechTour Lab (Led by Prof. PAN, Professor of Commercial Recreation and Tourism at The Pennsylvania State University) |
| Since 2023 | Ad hoc Reviewer, Tourism Analysis |
| Since 2022 | Ad hoc Reviewer, Tourism Studies |
PROFESSIONAL SOCIETIES
| Since 2024 | WSET® Level 1 Award in Wines |
| April 2024 | Biosensors Academy Certificate, iMotions |
| February 2024 | Certified Hospitality Educator (CHE), American Hotel & Motel Association |
SELECTED JOURNAL PUBLICATIONS
| 2026 | Chi, F., Au, W. C. W., Mattila, A.S., & Wang, D. (2026). Harnessing the Power of Color: How Color Effects Nudge Consumer Booking Decisions in Sustainable Hotels. Journal of Hospitality & Tourism Research. 10963480261450585. https://doi.org/10.1177/10963480261450585 (SSCI Q1, 5-year Impact Factor: 6.8) |
| 2026 | Chi, F., Au, W. C. W., Tsang, N. K. F., & Han, H. (2026). The voice-pitch-induced identifiable victim effect in hotels’ pro-environmental communications. Tourism Management, 113, 105293. https://doi.org/10.1016/j.tourman.2025.105293 (SSCI Q1, 5-year Impact Factor: 13.6) |
| 2025 | Chi, F., Wang, H.Y., Wang, D., & Hu, T. (2025). Feeling in Sync: Exploring Emotional Contagion Between Live Streamers and Viewers in Tourism Live Streaming. Journal of Travel Research. 00472875251372454. https://doi.org/10.1177/00472875251372454 (SSCI Q1, 5-year Impact Factor: 9.8) |
| 2025 | Au, W. C. W., Chi, F.*, & Petrick, J. F. (2025). Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch. Journal of Travel Research. 00472875251371054. https://doi.org/10.1177/00472875251371054 (SSCI Q1, 5-year Impact Factor: 9.8) |
| 2025 | Chi, F., Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success. Journal of Travel & Tourism Marketing, 42(1), 65-84. https://doi.org/10.1080/10548408.2024.2427163 (SSCI Q1, 5-year Impact Factor: 9.2) |
| 2024 | Au, W. C. W., Lin., P. M. C., & CHI, F.* (2024). Nudging with colors to promote electric vehicle rentals. Annals of Tourism Research, 109, 103843. https://doi.org/10.1016/j.annals.2024.103843 (SSCI Q1, 5-year Impact Factor: 11.1) |
SELECTED CONFERENCE PRESENTATIONS
| 2026 | Chi. F., Au. W.C.W., & Wang. D. (2026). Seeing Sustainability in Future: How AI-Generated Images Nudge Tourists Toward Low-Carbon Transport. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia. |
| 2026 | Li. X., Chi. F.*, & Wong, K. P. (2026). Short Videos in Tourism and Hospitality Research: A Systematic Review and Future Directions. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia. |
| 2026 | Deng. R.Y., Zhai. Z., Au. W.C.W., & Chi. F. (2026). How to Apologize? The Effect of Hotel Service Robot Tone on Customer Failure Tolerance. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia. |
| 2026 | Deng. R.Y., Zhao. P., Au. W.C.W., & Chi. F. (2026). Dialect Use in Destination Promotion Videos. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia. |
| 2026 | Deng. R.Y., Au. W.C.W., Chi. F.*, & Wang. D. (2026). The Impact of BGM Tempo–Destination Personality Congruence on Travel Intention: The Mediating Role of Mental Imagery. Paper presented in the 24th APacCHRIE Conference and the 17th APacCHRIE Youth Conference, 27-30 May, 2026, Osaka, Japan. |
| 2025 | Deng. R., Au. W. C. W., Chi. F., & Choy, W. C. M. (2025). Message framing in theme parks when crowded: Applications of the prospect theory and the social value orientation theory. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China (Best Paper Award). |
| 2025 | Li. H., Au, W. C. W., Chi. F., & Wang, D. (2025). Promoting sustainable transports through AI-generated images. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China |
| 2025 | Fan. G., Chi. F., Xu, Y., & Au, W. C. W. (2025). The blind box effect in electric vehicle rentals: The mediating role of perceived curiosity. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China |
| 2025 | Shen. P., Au, W. C. W., Chi. F., & Lin. P. M. C (2025). Food package designs: The effect of cultural symbols on tourist’s purchase intention. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China. |
| 2025 | 遲貽丹, & 區偉政. (2025年10月25日). 虛擬江湖與現實旅程：基於《黑神話：悟空》的遊戲體驗、粉絲文化與旅行行為研究. 2025《旅遊學刊》中國旅遊研究年會, 西安, 中國. |
| 2025 | Chi. F., Choy, M. W. C., Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising Employees’ Healthy Institutional Dining Experiences in China. Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Au, W. C. W. Lin, P. M. C., & Chi, F., & Xie. B. (2025). Nudging with colors in electric vehicle rentals: The effect of brightness contrast in button design. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Au, W. C. W., Chi. F., & Zhao. P. Marketing Gendered Destinations: The Effect of Voice Pitch. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Du. J., Au, W. C. W., Chi, F. Message framing in theme park’s crowd management: An Application of the Social Value Orientation theory. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Deng. R., Au, W. C. W., & Chi. F. Expanding smart tourism technology attributes from the tourist’s perspective. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Pang. Z., Au, W. C. W., Chi, F. & Lin, P. M. C. (2025). Expanding SERVQUAL: Cultural authenticity in Beijing Courtyard House B&Bs. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf |
| 2025 | Zhong, Y. S., Au, W. C. W., Chi, F., & Lin, P. M. C. (2025). Customers’ willingness to reserve hotels: comparing 2D vs. 3D vs. virtual reality (VR) images. Paper presented in the 21st Asia Pacific Forum for Graduate Students Research in Tourism, 14-16 May, 2025. Hong Kong, China |
| 2025 | Chi. F., Li. X., Wong. K.P., Yang. G.Y., Chan. T.P., & Chan. K. S. (2025). Understanding Dynamic Aesthetic Experiences of Tourism Videos: An Electrophysiological Approach. Paper presented in the 2025 International Conference on Destination, Events and Sports, 8-11 May, 2025. Sapporo, Hokkaido, Japan. |
| 2024 | Chi, Y. D., & Wang, D. (2024, May 27-29). “Using AI-generated Content to Nudge Hotel Consumer’s ESG Behavioral Intentions” [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. (Nominated for the Best Paper Awards). |
| 2023 | Chi, Y. D., Wang, D., & Pan, B. (2023, June 12-15). “The Impact of Live Streamer’s Performances on Viewer’s Engagement in Tourism Live Streaming” [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States. |
| 2023 | Chi, Y. D., Wang, D., & Pan, B. (2023, April 14-16). “Conceptualizing Viewer Engagement in Tourism Live Streaming” [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States |
| 2023 | Chi, Y. D., Wang, D., & Park, S. (2023, Jan 05–07). “Viewer’s Real-Time Emotional Response to Live Streamer’s Narratives in Tourism Live Streaming” [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https://www.gradconfht.com/wp-content/uploads/2024/02/NEW-2023-Graduate-Conference-Proceedings.pdf |
| 2022 | Chi, Y. D., & Wang, D. (2022, June 13-14). “Online Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer’s Perspectives” [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China. |
| 2022 | Chi, Y. D., & Wang, D. (2022, Jan 07-08). “Values of Tourism Live Streaming During the COVID-19 Pandemic” [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https://www.gradconfht.com/wp-content/uploads/2022/01/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.) |
RESEARCH INTERESTS
- Big Data Analysis & Experiment
- Digital Communications in Tourism and Hospitality
- Human-computer Interface
- Online Community Development
- Online Community Management
- Pro-environmental Behaviors
- Tourism and Hospitality Marketing
- Tourism and Hospitality Technology
INTERNAL AND EXTERNAL GRANTS
| 2026-2028 | Team member. Project Title: Effects of Sustainable Dining Practices on Employee Well-being and Competencies (Principal Investigator & Team Leader: Dr. Choy, W. C. M.). Funded by UGC Research Matching Grant Scheme. Funded amount: HK$3,343,928.07. |
| 2025-2026 | Co-Investigator. Project Title: Pilot Run of Artificial Intelligence (AI) Integration into Learning and Teaching (Principal Investigators: Yang. G). Funded by THEi. Funded amount: HK$100,000. |
