陳慕真女士
講師
QUALIFICATIONS
Master of Science in Marketing, University of Leicester (UK)
MBA Essential, University of London (UK)
Bachelor of Arts in Multimedia Design, RMIT University (Australia)
EMPLOYMENT
- Lecturer, Technological Higher Education Institute of Hong Kong
- Brand Marketing Director, Boom Ideas Ltd.
- Part-time Lecturer, CityU Scope
- Project Manager, Tonic Studio Co.
TEACHING AREAS
- Branding and Consumer Behavior
- Digital Marketing
- Data Analytics, ROI
- Visual communication
- Advertising and Marketing Strategy
- Multimedia Design
- Creative Social Media
- Business and Marketing Management
RESEARCH INTERESTS
- Advertising and marketing communication
- The management and shaping of innovation
- Consumption and culture
- Creative industries