To broaden Public Relations and Management (PRM) students’ horizon in contemporary topics relating to social media advertising and online public relations, Ms Selina FAN, Assistant Manager from Hong Kong Monetary Authority, was invited by Miss Felicia FAN, PRM Teaching Fellow, to deliver a talk on “How Government Departments and Public Organizations Use Social Media” at THEi on 1 November, 2018.

This inspiring talk covered a variety of recent social media campaigns conducted by government departments and public organizations. Based on case studies, Ms FAN explained how to put content strategy and social listening strategy into practice.