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22jul2021

New Key Visual for AY21/22

Media Coverage

THEi’s Brand, Marketing and Communication Office has again collaborated with the Advertising programme’s Year 3 students to design a new key visual for the upcoming Academic Year 2021/22.

 

Chosen from over 10 teams of BA(Hons) in Advertising students, the winning design takes on a futuristic theme and a bold statement of “I am Future-Ready”. In addition to receiving a scholarship as an award, the winning team had the opportunity to work with a professional designer house in the artwork creation process, including modelling, photoshooting and post production editing.

 

The new design is being featured in various platforms of THEi’s summer round promotion, including a mega size billboard in Mongkok along Nathan Road and the TV wall outside Sogo, Causeway Bay, a prime commercial district.

 

KV group photo

 

KV sogo 1

 

KV sogo 2

 

Animation Link:

https://youtu.be/kKp3weP3TmQ