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09mar2018

Master Sharing Series: Strategic Positioning and Presentation

Forums, Workshops & Seminars

With PRM Year 4 students, learning lighting and scouting for good creative background for public relations event with guest speaker, Ms. Angela Cheung (front, center) and Teaching Fellow, PRM/FMH, Ms. Susan Chan (back, left)

With PRM Year 4 students, learning lighting and scouting for good creative background for public relations event with guest speaker, Ms. Angela Cheung (front, center) and Teaching Fellow, PRM/FMH, Ms. Susan Chan (back, left)

Dr. Vanessa Liu, Associate Professor and Programme Leader for BA (Hons) Public Relations and Management and Retail Management Programmes awarding a certificate of appreciation to Ms. Angela Cheung, Managing Director of APV (www.apv.asia) in the witnesses of some Year 4 PRM students who couldn’t wait to get their hands on digital production.

Dr. Vanessa Liu, Associate Professor and Programme Leader for BA (Hons) Public Relations and Management and Retail Management Programmes awarding a certificate of appreciation to Ms. Angela Cheung, Managing Director of APV (www.apv.asia) in the witnesses of some Year 4 PRM students who couldn’t wait to get their hands on digital production.

Whether indoors or outdoors, whether all boys or all girls, it can only be a work-ready type of fun with Ms. Angela Cheung. Angela is Managing Director of APV, a leading creative agency (www.apv.asia) with clients like Cathay Pacific, HSBC, Hong Kong Disneyland and Prudential coming in to share the secrets of creative production with Year 4 PRM students at our strategic positioning and presentation workshop.

 

The workshop aims to offer practical project management and technical skills to final year students in digital video production which is a much valued competence in the marketing and communications discipline. Students are equipped with the latest trend and technique of being a digital marketing specialist through the workshop.

 

Our students acquired key determinants of producing a cost-effective and quick turnaround vignette, including the essential elements of conducting site visit and self-filming. Angela also delivered the tips of reviewing and evaluating of production work.

 

Some sample videos of Year 4 PRM students’ in-class exercise on ‘Promoting THEi.edu.hk’, stay tuned!

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