Dr Eve CHAN, Assistant Professor of the FDE, and Dr Liane LEE, Assistant Professor of the FMH, co-presented a paper entitled "A Big Data Analysis of Perceived Image of the Belt and Road Initiative" on 14th April, 2021 at the 48th Academy of International Business UK & Ireland Chapter Conference. Hosted by the University of Greenwich London, the online conference on the theme of "International Business: Mega Trends and the Need of Rethinking Current Terminologies attracted several world-renowned international business scholars including Professor Garry Bruton, Professor Tamer Cavusgil, Professor Sylvie Chetty and Professor Nicole Coviello.