Programme Structure
This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an industrial attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.
| Year 1: |
Year 2: |
- Public Relations Theory & Practice
- Digital Storytelling for Public Relations
- Public Speaking
- Negotiation & Lobbying
- Consumer Behaviour & Communication
- Business Management Fundamentals
- Programme Elective 1 *
- GE Core Module: English for Academic
Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
- GE Elective 1
|
|
| Year 3: |
Year 4: |
- Integrated Marketing Communication
- Marketing Management
- MICE Business & Operations Management
- Crisis Management
- Social Media Advertising
- Customer Relationship Management
- Sports Media, Communication & Public Relations
- Writing for Public Relations
- Work-integrated Learning
- Programme Elective 3 *
- GE Core Module : English for Academic Studies 2
- GE Core Module: Chinese 2
|
- Public Relations & Media Campaign Planning Management
- Contemporary Issues in Public Relations &
International Events Management
- Strategic Communication Theory & Practice
- Reputation Management
- Career Development Project
- Social Marketing & Public Opinion Management
- International Events Impacts & Sustainable Development
- Exhibition & Convention Production Events Management
- Programme Elective 4 *
- GE Core Module : English for Professional Purposes
- GE Elective 4
|
| Programme Electives * |
- Financial Public Relations & Marketing
- Discourse Analysis for Public Relations
- Food Photography & Communication
- Translation for Public Relations
- Visual Merchandising
- Catering Events Management
- Tourism Studies
- Global Hospitality Issues
- Accounting for Management
- Business Intelligence
- Departmental Budgeting & Control
- Entrepreneurship
- Global Supply Chain Management
- International Business Environment
- Staff Training & Development
- Strategic Management
- e-Commerce
-
Spanish for Professional Purposes (Oral Communication)
-
Spanish for Professional Purposes (Written Communication)
-
Japanese for Professional Purposes (Oral Communication)
-
Japanese for Professional Purposes (Written Communication)
|
* Additional modules will be offered and modules offerings are subject to changes. Students may be required to attend additional training and industrial attachments, for which separate fees will be charged. Additional core module(s) may be required prior to commencement or during Year 3 study for Year 3 entry.
