Programme Aims

This programme aims to cultivate students’ creativity and design thinking.  Through an in-depth understanding of the theory and principle in advertising and the exploration of knowledge and application of digital advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation.  In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, HK4As Kam Fan Student Awards.

Career Prospects

Upon completing the programme, students will possess professional advertising skills with a strong marketing acumen and awareness of new media technologies which are essential requirements in conducting advertising campaigns, digital marketing, branding design, interactive and online advertising, as well as transmedia and graphic communication design in the industry. They could be the next Creative Director, Brand Consultant and Designers.

Professional Body Engagement

Graduates are eligible to apply for memberships of :

1. The Association of Accredited Advertising Agencies of Hong Kong
2. Hong Kong Designers Association
3. Chartered Society of Designers (U.K.)

Entrance Requirements

Entrance Requirements for Year 1:
Please refer to the General Entrance Requirements for details. 

Programme-specific Requirements :

1. For HKDSE, a maximum of two Applied Learning (ApL) subjects can be counted for admission purpose.  Relevant ApL subjects include: Marketing in Global Trade, Practical Accounting for SMEs, Practical Computerised Accounting, Understanding Financial Services, Film and Video Studies / Film and Video, Introduction to Theatre Arts, Multimedia Entertainment Studies, Commercial Comic Art, Infotainment Production, TV Infotainment Production, Radio Host and Programme Production, Understanding Hong Kong Law, Events Planning and Operation, Interior Design, Computer Game and Animation Design, Introduction to Cantonese Opera, Fashion and Image Design, The Essentials of Dramatic Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Accounting in Practice, Public Relations and Communication, Business Data Analysis, Internet of Everything Application, Creative Advertising, Medical Laboratory Science, Railway Studies, Display and Jewellery Design, The Essentials of Theatre Arts, Film and Transmedia, Accounting for e-Business, Child Care and Development, Constructing Smart Cities, Digital Comic Design and Production, PR and Multimedia Communication, Data Application for Business, Airport Passenger Terminal Operations, Exercise and Fitness Coaching,Tech Basics, Popular Music Production, Digital Media and Radio Production, Food Innovation and Science, Rehabilitation Care Practice, eSports Technology, Applied Learning (Vocational English) – English for Service Professionals, Applied Learning (Vocational English) – English Communication, Digital Brand Communication, Multimedia Storytelling, AI in Business, AI and Robotics.
2. Applicants may be required to attend an interview with an original work portfolio.

Entrance Requirements for Year 3:
Higher Diploma OR equivalent sub-degree qualifications/studies in a relevant area of study.

Remarks:

1. Additional core modules are required (with fee charged) for sub-degree graduates according to the educational background of individuals.
2. All applicants are screened and selected by an Admission and Interview Panel. All interviews are conducted in English.
3. For enquiry please contact Department of Design and Architecture (Telephone No: 3890 8323).

Tuition Fee

• The tuition fees are charged according to the number of credit points taken during a semester.
• The tuition fee for academic year 2024/25 is $3,235 per credit point (for Local Student) and $3,720 (for Non-local Students). Tuition fees are subject to annual reviews..