Programme Structure
This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 129 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.
| Year 1: |
Year 2: |
- Advertising and Marketing Principles
- Interface Design
- Media Aesthetics
- Modern Cinematography and Virtual Reality
- Semiotics
- Storytelling
- Types & Images
- GE Core Module: English for Academic Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
|
- Animation
- Consumer Behaviour to Conversion Strategy
- Copywriting and Content Strategy
- Corporate Identity and Branding
- Media Morality
- M-Commerce and Social Media Strategy
- Programme Elective 1
- GE Core Module: Technology, Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 1
- Work-integrated Learning
|
| Year 3: |
Year 4: |
- Data Analytics, ROI & Reporting
- Design Studio in Digital Era 1
- Design Studio in Digital Era 2
- Digital Marketing
- Programme Elective 2
- GE Core Module: English for Academic Studies 2
- GE Core Module: English for Professional Purposes
- GE Core Module: Chinese 2
- GE Elective Module 2
|
- Crowdsourcing & Platform Business
- Design Management
- Design Studio in Digital Era 3
- Dissertation 1
- Dissertation 2
- Final Design Studio
- Programme Elective 3
- GE Elective Module 3
- GE Elective Module 4
|
| Programme Electives: |
- Web Design
- 3D Visualisation
- Virtual Reality Game Design
- Strategy in Human Senses
- Art Direction in Photographic Media
- Interdisciplinary Design Collaboration
- Digital Transformation
- Mobile and Social Media Advertising
|
