Programme Curriculum

Students are required to complete 30 Institute Credit Points to qualify for the Master’s degree award.
The Programme offers two streams, “Digital Business and Leadership” and “Digital Technology and Innovation” that provide a specialised spectrum of knowledge to address the increasing need for tackling issues and challenges confronted by the everchanging digital business environment.

Digital Business and Leadership Stream

The Digital Business and Leadership stream covers important management concepts in the area of leadership and the application of marketing concepts in a digital business environment. Graduates from this stream will be able to:

• Critically interpret and review macro trends and offer insights of their impact on business organisations;
• Formulate and evaluate long-term strategic plan that effectively adapts to a changing business environment and digital ecosystem; and
• Analyse the competitive landscape to create a sustainable market position and gain competitive advantages.

Digital Technology and Innovation Stream

The Digital Technology and Innovation stream emphasises the management of digital innovation. Graduates from this stream will be able to:

• Identify, evaluate and apply the tools and techniques of innovation management within a variety of business scenarios;
• Communicate and integrate multi-disciplinary expertise related to digital innovation; and
• Formulate and implement start-up plans for technology-based businesses.