高级讲师
酒店餐饮及工商管理学系
联络方法
电话: +852 3890 8158
TEACHING AREAS
TEACHING AREAS
- Business Intelligence and Analysis
- Digital Marketing
- Generative AI in Business
ACADEMIC QUALIFICATIONS
ACADEMIC QUALIFICATIONS
2019 – 2025 | Ph.D. in Information Systems Zhejiang University |
2023 – 2024 | Visiting Ph.D. in Information Systems and Analytics National University of Singapore |
2015 – 2019 | Bachelor in Information Management and Information Systems Chongqing University |
EMPLOYMENT
EMPLOYMENT
2026-Present | 高级讲师 酒店餐饮及工商管理学系 |
2020 – 2022 | Teaching Assistant for Data Structures Zhejiang University |
2021 | Data Analysis & Mining Algorithm Engineer Lenovo (Beijing) Company |
ACADEMIC SERVICE
ACADEMIC SERVICE
Conference Reviewer | Pacific Asia Conference on Information Systems (PACIS) |
Conference Reviewer | China Association for Information Systems (CNAIS) |
RESEARCH INTERESTS
RESEARCH INTERESTS
- Human Intelligence Interaction and Consumer Behavior
- NeuroIS
- Website Interaction and Internet Content Design
SELECTED PUBLICATIONS/CONFERENCE PRESENTATIONS
SELECTED PUBLICATIONS/CONFERENCE PRESENTATIONS
- Mengru Yang, Xixian Peng*, Qiuzhen Wang, Yuxiang Chris Zhao, Xinwei Wang. Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce. Internet Research, 2025.
- Xixian Peng, Mengru Yang, Lingyi Zhou*, Xinwei Wang. The Effects of Conversation Initiation Strategies in Human-Aided Service Bots: The Role of Perceived Flexibility. International Conference on Human-Computer Interaction, 2024.
- Qiuzhen Wang, Da Ma, Mengru Yang, Xixian Peng*, Qinghua Zhu. Neuroprivacy: A New Perspective of Information Privacy Research. Journal of Zhejiang University (Humanities and Social Sciences), 2022.
- Xixian Peng, Mengru Yang, Qiuzhen Wang*. Birds of a Feather Flock Together: The Match Effect of Online Profile Pictures. The 10th Annual Meeting of China Association for Information Systems (CNAIS), 2022.