Ms CHAN Mo Chun, Claire
Lecturer
QUALIFICATIONS
Master of Science in Marketing, University of Leicester (UK)
MBA Essential, University of London (UK)
Bachelor of Arts in Multimedia Design, RMIT University (Australia)
EMPLOYMENT
- Lecturer, Technological Higher Education Institute of Hong Kong
- Brand Marketing Director, Boom Ideas Ltd.
- Part-time Lecturer, CityU Scope
- Project Manager, Tonic Studio Co.
TEACHING AREAS
- Branding and Consumer Behavior
- Digital Marketing
- Data Analytics, ROI
- Visual communication
- Advertising and Marketing Strategy
- Multimedia Design
- Creative Social Media
- Business and Marketing Management
RESEARCH INTERESTS
- Advertising and marketing communication
- The management and shaping of innovation
- Consumption and culture
- Creative industries