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TEACHING AREAS

  • Public Relations and Advertising
  • Communication Theory
  • Design Thinking and Creativity
  • Strategic Management

 

COURSES TAUGHT

  • Strategic Management

  • Advertising, Marketing and Communication

  • Organizational Behavior

  • Business Communication and Negotiation

  • Integrated Marketing Communication

  • Principle of Public Relations

  • Design Thinking and Creativity

  • Advertising Planning and Management

  • Crisis Management

  • Professional Communication

  • Public Relations Management

  • Interpersonal Communication

  • Strategic Public Relations Planning

  • Language, Media and Communication

 

QUALIFICATIONS

2020

Ph.D. in Communication (Specialization in Media, Culture and Communication), The Macau University of Science and Technology, Macau
2008

M.A. in Global Communication, The Chinese University of Hong Kong, Hong Kong,
2004 B.A. in English, Mudanjiang Normal University, Mudanjiang

EMPLOYMENT

9/2022 - present Adjunct Professor, Columbia International University, USA
9/2019 - 8/2022

Assistant Professor, Department of Business Administration

College of Global Talents, Beijing Institute of Technology
9/2018 - 12/2018

Senior Lecturer (part-time), Department of Business Administration

Hong Kong Shue Yan University
9/2016 - 12/2017

Senior Lecturer (part-time), Faculty of International Tourism and Management

The City University of Macau 
9/2016 - 12/2017 Senior Lecturer (part-time), Faculty of Humanities and Arts, The Macau University of Science and Technology, Macau
2/2010 - 8/2016 Senior Lecturer, Program of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China
1/2009 - 1/2010

Media Relations Executive

Hong Kong Trade Development Council (HKTDC)
3/2005 - 8/2007 TOEFL & IELTS Senior Lecturer, Global Education & Technology Group

PROFESSIONAL QUALIFICATIONS

2023 IB Certificate in Teaching and Learning
2022 The Certificate of Completion: The 7 Habits of Highly Effective People, 2022
2014 Higher Education Lecturer Certificate in Public Relations
2011 Higher Education Teacher Certificate in Communication

AWARDS

2016

Two bronze prizes and three excellence prizes, Asia Pacific Chinese Public Relations Awards and Convention
2015 First prize winner, the 5th Public Relations Campaign Competition of Chinese University Students

ACADEMIC SERVICE

2019 - 2022 Academic Committee Member, College of Global Talents, Beijing Institute of Technology, Zhuhai (BITZH)
2010 - 2016 Academic Committee Member, Beijing Normal University-Hong Kong Baptist University United International College (UIC)
2014     Principle Researcher, the film-watching behaviour among the 80th and 90th generation research project supported by China Film Museum
2012 Reviewer, the book Writing for Public Relations: Connecting in English Worldwide written by Ahrlene A. Flowers, Global and published by Routledge

RESEARCH INTERESTS

  • Strategic Communication Management
  • Innovation and Creation in Business
  • Design Thinking and Creativity

SELECTED PUBLICATIONS/CONFERENCE PRESENTATIONS/WORKSHOPS

  • Wen, S., Qian, C., Peng, K. Z., Zhang, L., & Zhang, K. (2023). The Role of Guanxi in the Employment Relationship in China: An Exploratory Study [Unpublished manuscript].
  • Qian Chao (2023) Where does art intersect with public relations? - Starting with ChatGPT, Midjourney, and Art Basel in Hong Kong. International Public Relations.
  • Qian Chao. (2018). The Field Involving Artists and Art Galleries in the 2018 Hong Kong Art Basel, International Public Relations, 4:80 – 82.
  • Qian Chao. (2017). The Disappearance of Art, the Abundance of Commercial Goods, Has artists died? Public Relations World, 403: 23-27.
  • Qian Chao. (2014). The Crisis of Chinese Herbal Tea Brand Wang Lao Ji. International Public Relations, 56:82-83.
  • Qian Chao. (2013). The CEO Brand Mr. Luo Yong Hao: Craftsmanship. International Public Relations, 53: 59-60.

 

Conferences

  • The 10th PRAD International Research Forum and the 2nd PRSC Research Conference, Oct 27-29, 2017

  • The 15th Asia-Pacific Conference of the ABC, HK, Jun 9-11, 2016

  • The 1st Annual Conference of the Public Relations Society of China, HKBU, HK

  • The 9th International Forum on Public Relations & Advertising and, HKBU, HK，Dec 2-6, 2016

     

Workshops

  • The 4th Strategic Communication and Public Relations Workshop, Wuhan, Oct 27-29, 2017

  • The 3rd Strategic Communication and Public Relations Workshop, HKBU, HK, Dec 2-6, 2016

  • Course Intended Learning Outcome & Program Intended Learning Outcome Training, Hong Kong Baptist University, 2014

  • The Chinese University of Hong Kong Entrepreneurial Mentoring Program, 2012

 

COMMUNITY SERVICE

  • Member, Starting Journey Project, funded by CUHK Prof. Wong, Chi-sum, 2016 to present
  • Member, Beijing Social Public Welfare Promotion Association for the Disabled, Beijing, Mar 2005 to Jul 2005
  • Commentator, the magazine National Center for the Performing Arts, May 2013