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Department of Business Management

Academic Staff


2018 - Present  

PhD Candidate, Communication Studies, The Chinese University of Hong Kong

2016 MA in Contemporary Chinese History, Peking University
2012 MA in Social Policy and Social Development Studies, The Hong Kong Polytechnic University
2007 Certification in Events Management & Public Relations, Humber College
2006 BSc in Geography (Biological Science Stream), York University



2020 - Present   Lecturer, Faculty of Management and Hospitality, THEi
2019 - 2020 Lecturer (Part-Time), School of Continuing Education, Hong Kong Baptist University
2019 Lecturer (Part-Time), Department of Business Administration, Institution of Vocational Education (Chai-Wan)
2017 - 2019 Director, Digital Strategy, Creative Consulting Group Inc Ltd.
2017 Marketing Manager, The Hong Kong Football Association Limited

2016 - 2017   

Group Head, Digital Marketing Group, CHEIL PENGTAI (Greater China)
2015 - 2019 Lecturer (Part-Time), School of Humanities, The University of Hong Kong
2015 - 2020 Lecturer (Part-Time), College of Business and Finance, HKU SPACE
2013 - 2016 Assistant Public Relations Manager – Digital Media, MTR Corporation Ltd.
2011 - 2012 Head of Digital Communication, Water Oasis Group Ltd.
2010 - 2011 Executive, Technology & Digital Practice, Edelman (Hong Kong & Taiwan)
2009 - 2010 Social Media Specialist, metapeople GmPH
2008 Constituency Assistant, Member of Parliament Office (Canada)
2006 - 2008 Events & PR Manager, Prime Advertising Limited
2006 - 2008 Teaching Assistant (Part-Time), Department of Administration Studies, Atkinson College, York University



2014 - Present Full Member of Canadian Public Relations Society
2007 - 2014 Associate Member of Canadian Public Relations Society



2021 - 2022

Member of Innovation and Technology Fund

General Support Programme Vetting Committee

Innovation and Technology Commission

2021 - 2022 Member of Marine Fish Scholarship Fund Advisory Board
Agriculture, Fisheries and Conservation Department
2018 - 2021

Member of Fish Marketing Advisory Board

Fish Marketing Organization

2018 - 2021 Panel Member of Administrative Appeals Board, HKSAR


  • Social Media Analytics and Government Interest
  • Political Communication & Social Media Sentiments
  • Digital Crisis Management & Prediction
  • Social Media Use by Governments
  • Political in Social Media and Hong Kong Studies
  • Political History of Chinese Canadian since 1947


  • Chan, E.Y.H, Masood, M. & Gabul, Z.J. (2020, August). Factors Enhancing Interpersonal Communication in Cross-Cultural Marriage: A Survey Studying South Asian Chinese and Afro-Chinese Couples in Hong Kong”. Paper to be presented at the annual conference of The Association for Education in Journalism and Mass Communication, Virtual Conference, 6 August – 9 August