Department of Hospitality Management

Academic Staff

Dr CHOY Monica

Assistant Professor

Email wcchoy@thei.edu.hk

ACADEMIC QUALIFICATIONS

Doctor of Business Administration, The University of Newcastle, Australia

MSc in Hotel and Tourism Management, The Hong Kong Polytechnic University

Master of Business Administration, The University of Sydney and The University of New South Wales, Australia

Bachelor of Commerce (Management & Marketing), Curtin University of Technology, Australia

Japanese-Language Proficiency Test Level 1, Inter-Cultural Institute of Japan

PROFESSIONAL QUALIFICATIONS AND MEMBERSHIPS

高端服務業技能人才培訓專家 - 珠海市人力資源和社會保障局職工教育和職業培訓協會 (2012 – 2014)

國家旅遊咨詢師 - 中華人民共和國國家勞動及社會保障部

國家高級企業培訓師 - 中華人民共和國國家勞動及社會保障部

Certified Hospitality Educator (CHE), American Hotel & Motel Association, designated in Apr, 2004

Chartered Marketer, UK - The Chartered Institute of Marketing, designated in Oct, 2003

Registered Outbound Tour Escort – Travel Industry Council of Hong Kong, designated in 1999

EMPLOYMENT

Assistant Professor, Faculty of Management and Hospitality, THEi

Teaching Fellow, Faculty of Management and Hospitality, THEi

Part-time teaching staff for various local and overseas universities and professional institutes (specialized in Tourism & Hospitality, Business and Japanese-related subjects)

Guest Host for radio programme《旅遊百事通》, (Travel Specialist) – 24 episodes Commercial Radio

Director of Agency Development, Uniglobe Travel (China Region)

Instructor I, The Hong Kong Institute of Education

Senior Manager, Media & Marketing Ltd.

Marketing & Business Development Manager, HYFCO Travel Agency Ltd.

Travel Consultant (Japanese Section), Thomas Cook Travel Services (HK) Ltd.

Assistant Sales Manager, T & F Development Ltd.

Makiya & Co. Ltd., Japan

Tour coordinator (Foreign Tourist Division), HYFCO Travel Agency Ltd.

SELECTED COMMUNITY SERVICES

2022 - 2023	Professional Consultant for Courses Travel Industry Council of Hong Kong (TIC)
2022 - 2023	Appeal Board member of the Train the Trainer Course Travel Industry Council of Hong Kong (TIC)
2021 - 2024	Member of Advisory Board Lingnan University, LIFE
2021 - 2023	External Examiner of Bachelor of Business Administration (Honours) Caritas Institute of Higher Education
2019 - 2021	External Examiner Lingnan University, LIFE
2016 - Present	Specialist (Business and Management/ Services/ Languages and Related Studies) The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)
2013 - 2014	Course Developer Caritas Community and Higher Education Service
2013 - 2014	External Course Vetter Hong Kong Nang Yan College of Higher Education
2010 - 2011	External Examiner YMCA College of Continuing Education
2008 - Present	Technical Advisor (Tourism) Employees Retraining Board (ERB)
2008 - 2018	External Examiner – Department of Business and Hospitality Management Caritas Bianchi College of Careers

SELECTED CORPORATE TRAINING AND CONSULTANCY PROJECTS

14 Oct, 2022	Speaker for Compass Group (FTSE 100 Index/Fortune Global 500 company) on Expectations of Gen - Z and Millennial Talent
2021	Trainer for Consultancy Project in “Professional Chauffeur Services” and “Table settings and etiquette for tea ladies “, Nan Fung Development
2018	Speaker for Grandiose World on “求職面試全攻略”
2018	Speaker for Kowloon Women’s Organizations Federations and Women’s Commission on Travel Savvy in the 21st Century
2018	Member of Program Committee for International Conference on Economics, Management and Social Sciences (ICEMSS), Dec, 15-17, Xian, China
11-14 Jan, 2016	Trainer for Consultancy Project in "Improving Customer Experiences" and "Understanding Customer Relationship and Selling" for executives and middle managers, The Peninsula Hotel, Shanghai, PRC
2014	Project Leader, Consultancy for Employee Induction & Orientation Kits, The Hong Kong Jockey Club
18 Jun, 2014	Trainer for Consultancy Project in "Complaint Handling Skills", China Resources Group
25 Sep, 2012	Trainer for Consultancy Project in "Customer Services and Staff Etiquette & Manners in Hospitality", Kingward International Hotel, Zhuhai, PRC
13 Sep, 2009	Trainer for Consultancy Project in "International Business Etiquette" for middle management, ICBC Beijing Head office
2007	Project Leader, Consultancy for Financial & Management Information System, CLP Group
22-24 Feb, 2006	Trainer for Consultancy Project in "Making Good Things Happen", China Youth Travel Service Shanghai

SELECTED PUBLICATIONS

JOURNAL ARTICLE AND BOOK CHAPTER

Choy, M. W.C., Or, B, & Liu, T.F. (In press). Post-COVID-19 Travel Intentions to Kenya from Hong Kong by applying the Extended Theory of Planned Behavior. Journal of Hospitality and Tourism Insights (ESCI) (Teacher-student collaboration)
Choy, M. W.C., & Yeung, A. S. (2023). Person-environment fit: does it matter for tourism students’ career outcomes in an era of crisis? Journal of Hospitality, Leisure, Sports and Tourism Education, 3, 100414. (SSCI)
Choy, M. W.C., & Yeung, A. S. (2023). Person-Environment Fit: implications for vocational students’ career in the era of crisis. In C. Hong and W. W. K. Ma (Eds.), Applied Degree Education and the Shape of Things to Come, Lecture Notes in Educational Technology (LNET) Series. Singapore, Springer.
Choy, M. W.C., & Yeung, A. S. (2022). Career choice of tourism students in a triple-whammy crisis, PLOS ONE, 17(12), e0279411. (SCIE)
Choy, M.W.C., & Shih, C.C. (2022). The effect of employee uniform on job satisfaction: A case of the housekeeping department in a luxury five-star hotel in Hong Kong. Tourism and Hospitality Management, 20 (3), 559-574. (ESCI) (Teacher-student collaboration)
Choy, M. W.C., & Kamoche, K. (2022). Factors influencing recommendation of sub-Saharan Africa travel products: a Hong Kong-Kenya importance-performance analysis. Tourism Economics, 28 (4), 1101-1128. (SSCI)
Choy, M. W.C., & Yeung, A. S. (2022). Cognitive and affective academic self-concepts: Which predicts vocational education students’ career choice? International Journal of Educational Research Open, 3 (2022) 100123.
Choy, M. W.C., & Kamoche, K. (2021). Identifying stabilizing and destabilizing factors of job change: a qualitative study of employee retention in the Hong Kong travel agency industry, Current Issues in Tourism, 24(10), 1375-1388. (SSCI)
Choy, M. W.C., Cheng, J., & Yu, K. (2021). Evaluating the environmental sustainability strategies of the housekeeping department: the case of an international hotel chain in Hong Kong. Tourism Critiques, 2(1), 115-132. (Teacher-student collaboration)
Choy, M. W.C., & Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement. Pannon Management Review, 6 (3-4), 111-124.
Choy, M. W.C. (2016). Effective techniques win employees’ minds and hearts: Ways to minimise staff turnover rate. China Staff. 23(5), 26-31.

CONFERENCE PAPER

Choy, M. W.C., & Yeung, A. S. (2023). A study of hotel workers' expectations of new recruits: implications for tourism educators. The 2nd International Conference on Quality in Self-financed Higher Education: Connecting Local and Global, Mar 11, Hong Kong.
Choy, M. W.C., & Kamoche, K. (2023). Asia-Africa tourism in a post-pandemic world: Hong Kong travel intentions to Kenya. 6th Biennial Conference of the Africa Academy of Management, Jan 8-10, Cairo, Egypt.
Choy, M. W.C., & Yeung, A. S. (2022). Higher Vocational Education Tourism Students’ Career Choice in a Crisis Era, The 10th SELF International Conference, June 6-9, Québec, Canada.
Choy, M. W.C., & Kamoche, K. (2019). Asia-Africa tourism: The perspective of Hong Kong travel agencies, Africa Research Group (ARG) International Conference, Sep 4-6, Ningbo, China.
Kwan, H. Y., & Choy, M. W. C. (2019). Assessing the Influences of Vietnam Hotel Service Quality on Customer Retention through SERVQUAL: Hong Kong Outbound Travellers’ Perspectives, THEi International Conference on Applied Education, Technology and Innovation (THEi AETI 2019) Education, April 16-18, Hong Kong. (Endeavour Merit Award)
Choy, M. W.C., & Kamoche, K., & (2018). Applying importance-performance analysis to East Africa as a travel destination, International Conference on Economics, Management and Social Sciences (ICEMSS), Dec, 15-17, Xian, China.
Choy, M. W.C., & Kamoche, K. (2017). China-Africa tourism: Toward a research agenda, Africa Research Group Conference, August 29-31, Mauritius.
Choy, M. W.C., & Kamoche, K. (2017). Toward China-Africa tourism in the context of a new economic engagement, Sustaining Sustainabilities - Tourism 2017, Cultural Heritage, Cultural Capital Conference, 3 to 6 May 2017, Veszprém, Hungary. (Best Paper Award)
Choy, M. W.C. (2016). Employee turnover in the Hong Kong travel agency: Perceptual differences between managers and customer contact staff, European Academy of Management Conference (EURAM), May 29 - June 4, Paris, France.
Choy. M. W. C. (2013). Teaching strategies and experience for vocational education and training in Hong Kong. China Skilled Talent Training and Education Conference, December 20-22, Zhongshan, China

MEDIA MENTIONS

Interviewed by Next Media Group about job interview and workplace communication skills

杜曉婷和黃德禹 (1 Jun, 2016) 。95後見工秘笈。交易通/青雲路。第1271期， 16-20頁
95後見工秘笈 (24-31May, 2016), 蘋果動新聞， (online video version)
霍芷晴 (2 Sep, 2015) 。90後必學見工與職場溝通技巧。交易通/青雲路。第1232期， 18-22頁

Co-host of Commercial Radio Programme《旅遊百事通》(Travel Specialist) in 2006 to 2007– 24 episodes

RESEARCH GRANTS

2023 – 2024	Engaged Learning and Innovative Teaching in Higher Education (Co-Investigator) – HK$282,080 by the Inter-Institutional Development Scheme (IIDS) of Research Grants Council (RGC) (2023/24 round) (Under review)
2021 - 2023	Identifying supply and demand gaps that influence employability and sustainability in the hospitality industry (Principal Investigator) – funded HK$ 504,867 by Competitive Research Funding Schemes of Research Grants Council (RGC)
2017 - 2018	Tourism in the Asia-Africa nexus: A critical examination of a neglected domain (Principal Investigator) - funded HK$90,000 by THEi Seed Grant