Dr LIN Cheuk Ki, Eliver

Associate Professor

Department of Hospitality and Business Management

Email: eliverlin@thei.edu.hk

TEACHING AREAS

ACADEMIC QUALIFICATIONS

2005 – 2010

PhD in Hotel and Tourism Management

The Hong Kong Polytechnic University, Hong Kong

2000-2001

MSc Air Transport Management,
Cranfield University

1995-1999

BA (Hons) Tourism Management,
The Hong Kong Polytechnic University, Hong Kong

EMPLOYMENT

2025–Present	Associate Professor, Department of Hospitality and Business Management, THEi
2023–2025	Principal Lecturer Acting School Head, School of Business and Management HKUSPACE Po Leung Kuk Stanley Ho Community College
2021-2022	Associate Professor Acting Assistant Dean, School of Culture and Creativity Beijing Normal University-Hong Kong Baptist University United International College
2014–2021	Associate Professor Deputy Cluster Director, Design and Specialised Businesses Cluster Singapore Institute of Technology
2011–2014	Assistant Professor College of Humanities and Social Sciences United Arab Emirates University
2009–2011	Visiting Lecturer School of Business and Accountancy Ngee Ann Polytechnic, Singapore

ACADEMIC SERVICES

2023 – 2025	Subject Committee Member of Tourism and Hospitality Studies Hong Kong Diploma of Secondary Education (HKDSE) Hong Kong Examinations and Assessment Authority
2019 – 2023	External Examiner Ngee Ann Polytechnic, Singapore
2017 – 2021	External Examiner Temasek Polytechnic, Singapore

SELECTED PUBLICATIONS

Law, C., Lin, E. & Fu, C. (2023). Enhancing National Reputation and Competitiveness in the Global Market through the Use of Soft Power, A Case Study Approach to Asia & Oceania Airlines. In K. Kankaew (Ed), Global Perspectives on Soft Power Management in Business. IGI Global.

Lin, E., Law, C. & Tan, S. (2022). ‘To go or not to go?’: Business Travel Decision with the risk of Covid-19. Asia Pacific Journal of Tourism Research, 27(8), 823-841.

Tan, K.L., Hil, I.S.H., Zhu, W., Leong, C.M. & Lin, C.K. (2022). The borders are re-opening! Has virtual reality been a foe or a friend to the tourism industry so far? Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.

Law, C. & Lin, E. (2022). Do ultra long haul flights attract more premium class passengers? In K. Kankaew (Ed), Handbook of Research on Global Air Transport Management. IGI Global.

Law, C., Lin, E. & Tan, S. (2022). Carryon forces affecting business travel decisions in the face of COVID endemic. International conference “Aviation and Tourism-Post Pandemic Recovery: Challenges & Solutions”, Ho Chi Ming, Vietnam.

Lin, E., & Tan, S. (2021). Confidence and Resilience of Air Travel under the Shadow of COVID-19: The Singapore Case. Journal of Hospitality and Tourism, 19(2), 53-71.

Liu, Z.P.G. & Lin, C.K.E. (2021). Development and Innovations of the Hotel and Air Transport Industry in Singapore. In J.L. Zhao (Ed), Current Development of Hospitality and Tourism Industry in Southeast Asia. New Jersey, U.S.: Apple Academic Press..

Lin, E & Tan, S. (2021). Confidence in Visiting Attractions Due to COVID-19: A Case Study of Singapore Zoo. The 27^thAsia Pacific Tourism Association (APTA) Annual Conference 2021, Online.

RESEARCH INTERESTS