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#This new master’s degree programme for the Academic Year 2025/26 is undergoing the learning programme accreditation by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. The latest programme curriculum and relevant information will be updated on the THEi website. THEi reserves the right to cancel the programme, revise its programme title and content, or change the offering campus or venue(s) before the commencement of study if circumstances so warrant. Details will be announced on the THEi website.
Programme Features
The Master of Science in Sports Mega Event Management programme at THEi is a pioneering programme delivered in Chinese (Putonghua), designed to meet the growing demand for skilled professionals in the sports industry across Hong Kong, the Greater Bay Area (GBA), and Mainland China. The Programme equips students with advanced knowledge in mega event operations, strategic planning, digital marketing, and sports science. It integrates practical learning through workshops, guest lectures, and strong industry collaborations. The Programme addresses the gap in technology-driven sports education and supports government initiatives promoting sports professionalism and industrialisation. Graduates will be well-prepared to manage large-scale sports events, engage stakeholders, and contribute to the sustainable development of the sports sector in the region.
Programme Aims
The Programme aims to equip graduates with both theoretical knowledge and practical skills in the dynamic field of Sports Mega Event Management. By cultivating a deep understanding of this fast-growing and constantly evolving industry, graduates of this Programme will be well-prepared to excel and effectively tackle every-day complex challenges in their professional career. Specifically, the Programme is to:
- Enhance students’ comprehensive understanding of the Sports Mega Event Management field, encompassing contemporary theories and practices;
- Strengthen students’ diagnostic and creative skills to execute complex planning, design, and management functions related to sports operations and services, including effective resource allocation and evaluation;
- Strengthen students’ leadership capabilities to contribute meaningfully to organisational change and development, effectively navigating complex ethical and professional issues within the sports sector;
- Enhance students’ adoption of appropriate methodologies and technologies to facilitate collaboration in teams and enhance professional interactions; and
- Foster students’ critical evaluations of numerical and graphical data, thereby informing decision-making and enhancing the capacity to address challenges within the Sports Mega Event Management field.
Career Prospects
Graduates of the Programme can pursue careers in sports mega event management, sports marketing, coaching, sports science, and event planning across the Greater Bay Area (GBA) and beyond. They will benefit from Hong Kong’s strategic position as an international sports and financial hub, gaining access to global career opportunities. They will also achieve their career development through a wide range of career services and strong alumni networks provided by THEi, helping them achieve their professional goals in the rapidly growing sports industry.
Programme-specific Admission Requirements
- Recognised bachelor’s degree in Sports, recreation, leisure, management or Sports Science (or equivalent); OR
- Recognised bachelor’s degree with at least 3 years of supervisory/ managerial work experience*;
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- Language Requirement (Putonghua)
- Mother tongue/language is Putonghua; OR
- Received a bachelor’s degree or above of which the MOI was Putonghua; OR
- Have at least three years work experience in Mainland China or other Putonghua speaking countries or regions (Singapore, Taiwan, etc.); OR
- Have achieved at least Grade B, Level 3 in the Putonghua Shuiping Ceshi awarded by the State Language Commission (SLC); OR
- Demonstrate the Putonghua speaking competence through assessments in an interview.
*Applicants who acquire a recognised bachelor’s degree with at least 3 years of supervisory/ managerial work experience are required to submit a personal statement (in Chinese) regarding their reasons of applying for the Programme, expectation and a future plan of their study, together with a set of Curriculum Vitae (CV) and reference letter(s) from their present and/or past employers to demonstrate that the applicants have discharged the supervisory/ managerial roles for a minimum of 3 years. Shortlisted applicants may be required to attend an interview to assess their suitability.
Tuition fee
- The tuition fees are charged according to the number of credit points taken during a semester.
- The tuition fee for academic year 2025/26 is $8,500 per credit. Tuition fees are subject to an annual review.
For enquiry, please contact the Department of Sport and Recreation (Telephone No: 852-3890 8170.)
Programme Curriculum
Students are required to complete 30 Institute Credit Points (CPs) to qualify for the master’s degree award.
Core Module
- Leading & Planning of Mega Event
- Mega Event Operation & Management
- Sports System & Event Operation in Mainland China
- Applications of Sports Therapy in the Industry
- Scientific Support in Elite Athletes Training
- Digital Marketing
- Strategic Innovation & Entrepreneurship
- Business Intelligence & Analytics
- Capstone Applied Project
Programme Elective Module (Select 1 out of 5)#
- Digital Business Strategy & Transformation
- Leadership & Strategy
- Cyber Security in Business
- Scientific Strength & Conditioning in Sports Development
- Organisational & Human Resources Management
#Each module counts as 3 Institute CPs
