Admitted Public Relations and Management Year 1 students attended the award-winning case sharing session of the 12th China Golden Awards for Excellence in Public Relations organized by Hong Kong Public Relations Professionals’ Association (PRPA) in July, 2016. Hip Shing Hong Company Limited won the Silver Award in “Corporate Brand Communication” category of the 12th China Golden Awards for Excellence in Public Relations thanks to "Genesis”, the company’s first revitalized industrial building project. Ms. Camille Lam, Public Relations Manager from Hip Shing Hong Company Limited, shared the successful story behind, and professional experience on how to improve corporate brand image with the help of public relations and other promotional tools.