Mr. Zexin Chen, Social Advertising Dept., Tourism Marketing Director of Tencent, one of China’s and the world’s largest internet services companies, delivered a talk about “Search Engine Marketing Methodology and Strategies” to Public Relations and Management students on 15 Nov 2017.

Participants exchanged their views and insights with Mr. Chen on the topic of Search Engine Marketing and the latest development of digital marketing in China. The seminar was ended with a fruitful result. 

More information about the programme: Bachelor of Arts (Hons) in Public Relations and Management