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News and Press Release

18nov2018

Social Marketing Campaign Development for The Salvation Army

Industry Visits

Public Relations and Management students with Development Director of The Salvation Army, Hong Kong and Macau Command, Mr Wilfred LEUNG.

Public Relations and Management students with Development Director of The Salvation Army, Hong Kong and Macau Command, Mr Wilfred LEUNG.

Exchange students from Trier University of Applied Sciences, Germany and HU University of Applied Sciences Utrecht, The Netherlands participating together with Public Relations and Management students to understand the works of social marketing in Hong Kong.

Exchange students from Trier University of Applied Sciences, Germany and HU University of Applied Sciences Utrecht, The Netherlands participating together with Public Relations and Management students to understand the works of social marketing in Hong Kong.

Students of “Social Marketing & Public Opinion Management” module from Public Relations and Management programme learnt how to organize the Salvation Army Orienteering event.

Students of “Social Marketing & Public Opinion Management” module from Public Relations and Management programme learnt how to organize the Salvation Army Orienteering event.

On 3, 17 & 18 November 2018, students of “Social Marketing & Public Opinion Management” module from Public Relations and Management programme, led by Dr Liane LEE, volunteered and participated in The Salvation Army Orienteering and The Salvation Army Family Adventure to obtain first-hand experience of how events are organized.  Students were required to evaluate 2018’s campaign and propose a revamped campaign for implementation in 2019.