Mr CHOY Sonny Yip Hong
MBA, GRAD DIP (BUS), B.DES (IND), MCSD, MIDSHK, MAMBA
Mr. Choy graduated from University of South Australia, Adelaide, with a Bachelor of Design, Industrial Design. He proceeded to complete a Graduate Diploma in Business Enterprise from University of Adelaide. In 2016, he received an MBA from University of Strathclyde. With industrial experience in fields including product, toy, retail design; he specializes in taking innovative, technological and socially conscious approaches to design. Mr. Choy’s research interests focuses on the cross-over between design and business with emphasis on exploring creative management and design entrepreneurship with a global context. He is also interested in the deployment of technology in product solutions. He actively engages Asian business partners to bring about synergies between the education sector with public/private business sectors and works with NGOs to bring about socially conscious design in Hong Kong.