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Sonny Choy graduated from the University of South Australia, Adelaide, with a Bachelor of Design, in Industrial Design. He proceeded to complete a Graduate Diploma in Business Enterprise from the University of Adelaide. In 2016, he received an MBA from the University of Strathclyde. With industrial experience in fields including product, toy, and retail design; he specializes in taking innovative, technological, and socially conscious approaches to design. Sonny Choy’s research interests focus on the cross-over between design and business with an emphasis on exploring creative management and design entrepreneurship in a global context. He is also interested in the deployment of technology in product solutions as well as sustainability. He actively engages Asian business partners to bring about synergies between the education sector and with public/private business sectors and works with NGOs to bring about socially conscious design in Hong Kong.



  • Marketing
  • Toy Design
  • Eyewear Design
  • Computer Aided Industrial Design
  • Design Communication and Processes
  • Digital Visualization
  • Technology and Trends
  • Sustainable Design
  • Major Project  



Strathclyde University

GradDip (Business)

Adelaide University

BDes (IndDes)

University of South Australia


  • Assistant Professor, Technological and Higher Education Institute
  • Project Manager, Corgi International Ltd
  • Senior Designer, Rolex Hong Kong Ltd
  • Creative Designer, Safilo Far East Ltd
  • Senior Product Designer, Vtech electronics Ltd
  • Industrial Designer, MA International Ltd


  • Member of Association of MBA’s (AMBA)
  • Full Member of Industrial Designers Society of Hong Kong (IDSHK)


  • Establishment of the Centre for Interdisciplinary Research on Food By-products Utilization (CIFU), UGC/IDS(R)25/20, INSTITUTIONAL DEVELOPMENT SCHEME (IDS) RESEARCH INFRASTRUCTURE GRANT, 2020, Hong Kong, (on-going) as Co-I.
  • Sustainable Start-Ups – Seminars on Designing Innovation For Start-Ups And Crowd-Funding, UGC/IIDS25/B01/17, Inter-Institutional Development Scheme (IIDS), Research Grants Council Competitive Research Funding Schemes For the Local Self-Financing Degree Sector 2017/18, Hong Kong, (on-going) as P.I.

  • ‘Understanding student behaviour towards drinking water choices on campus in a Hong Kong context’, Successfully granted the THEi Seed Grant 2018/19. Co-I.


Conference Proceedings and Presentations: 


  • Choy, SYH. 2023. ‘Future-Proofing Design: How THEi Uses AI to Enhance Product Design Education’. The Power of AI in Education and the Workplace Symposium. Hong Kong: Technological and Higher Education Institute of Hong Kong. 

  • Choy, SYH. 2022. ‘Biopolymer Materials for Sustainable Consumer and Medical Applications’. Sixteenth International Conference on Green Industries and Sustainability. Auckland, New Zealand: World Academy of Science, Engineering and Technology. 

  • Choy, S Y H (2017), ‘Starting with a Hunch. Learning Journeys of Design Students Toward Relevant Design Solutions. How Teaching Staff Support and Scaffold Student Learning in Capstone Projects’, The 4th International Academic Conference on Social Sciences (IACSS 2017), Higher Education Forum, Singapore. 

  • Choy, S Y H (2017), ‘Technology, Materials and Trends. Resources for Eyewear Making’, Speaker for New Material for Eyewear Design Workshop, Hong Kong Optical Fair 2017, Hong Kong. 

  • Choy, S Y H (2016), ‘Co-Elaboration - DIY Upcycling with the Community 與社區協同設計’, 2016. REVEAL 2: +-x÷ For the City. For the Community. Hong Kong Institute of Architects. Public exhibition. 

  • Choy, Sonny Yip Hong (2016), ‘The influence of a restaurant’s social contributions and green practices on customers’ decision to buy in a Chinese context’, The 5th International Symposium of Business and Social Science 2016, Higher Education Forum, Okinawa. 


  • Choy, S Y H (2022), ‘Sustainable Eggshell PLA Material’, 2022. Innocarnival. Innovation and Technology Commission (ITC) of the Hong Kong Special Administrative Region Government. Public Exhibition. 

  • Choy, SYH. (2022), ‘Project-Based Learning and Work Integrated Learning in Product Design: Work-based Learning Immersing Students in Authentic Contexts’, Sixteenth International Conference on Design and Principles: Back to Life- Seeking Vision and Purpose in Principles and Practice. Newcastle, Australia: Common Ground Research Networks. 


  • Choy, SYH., Kuys, B. & Renda, G. (2020), ‘Expanding industrial design’s contribution to manufacturing SME’s in Hong Kong by introducing a Balanced Scorecard for industrial design management’, DRS2020 International Conference: Synergy. Brisbane, Australia: Design Research Society. 

  • Choy, S Y H (2017), ‘Technology, Materials and Trends. Resources for Eyewear Making’, Speaker for New Material for Eyewear Design Workshop, Hong Kong Optical Fair 2017, Hong Kong. 

  • Choy, S Y H (2016), ‘Co-Elaboration - DIY Upcycling with the Community 與社區協同設計’, 2016. REVEAL 2: +-x÷ For the City. For the Community. Hong Kong Institute of Architects. Public exhibition. 

  • Choy, S Y H (2016), ‘Agents of Change’, Global Design Network Booklet, Hong Kong Federation of Design Associations, Hong Kong. 

  • Choy, Sonny Yip Hong, Leung, Beam & Lee, Kwok Lang (2013), ‘Education for Modern Chef – Adding Value through Design’, BODW, DesignEd Asia Conference 2013, Hong Kong Polytechnic University, Hong Kong. 


  •  2008 Nuremberg International Toy Fair. International Toy Design Competition. Winner of ‘Toy Innovation Award’ for most innovative toy design.


  • Trip Leader: 2016. Barcelona, Spain. Student Academic and Cultural exchange to Elisava School of Design. 15 Days duration. 

  • Trip Leader: 2014. Seoul, Korea. Industrial, Academic, Cultural exchange to leading Korea Product Design professionals and institutes. 6 Days duration. 


  • Technology and Products
  • Mobility
  • Innovation and Entrepreneurship
  • Sustainability
  • Design Management
  • Teaching and Learning 


  • JA Company Programme, 2022. Mentor. Junior Achievement Hong Kong. 

  • St Paul’s Convent School (Secondary), 2021. DIP Teacher. 

  • Siu, K.W.M. and Contreras, G.J. eds., 2016. Design Education for Fostering Creativity and Innovation in China. IGI Global.

  • Mame Awards 2021, Toy Competition, Judge

  • Hardware Journey Eco-System Contest 2021. Judge. Hong Kong Science and Technology Park & Federation of Hong Kong Industries. 

  • Reviewer of book 


  • Choy, S Y H 2012, ‘Track Leader for Inclusive Design track’, World Design Summer Camp “A City Driven by Design". Hong Kong Design Centre.