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Senior Lecturer

Department of Hospitality and Business Management

Contact details

Email: fionachi@thei.edu.hk

Phone: +852 3890 8257

  1. Catering and Event Management 
  2. Final Year Project (thesis)
  3. Global Hospitality Issues 
2020-2024 Ph.D. in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2016-2018 Master in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2012-2016 Bachelor of Tourism Management, Macao University of Science and Technology
2025-Present Senior Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)
2024-2025 Assistant Lecturer, Department of Hospitality and Business Management, Technological and Higher Education Institute of Hong Kong (THEi)
2023-2024 Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2023 Visiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA
2020-2023 Teaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2017- 2019 Guest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group
2015 Dean’s Honour list for Academic Excellence
2014 Dean’s Honour list for Academic Excellence
2013 Dean’s Honour list for Academic Excellence
Since 2026 Ad hoc Reviewer, Journal of Hospitality & Tourism Research
Since 2026 Ad hoc Reviewer, Tourism Review
Since 2025 Ad hoc Reviewer, Information Technology & Tourism
Since 2025 Ad hoc Reviewer, International Journal of Hospitality Management
Since 2023 Members of TechTour Lab (Led by Prof. PAN, Professor of Commercial Recreation and Tourism at The Pennsylvania State University)
Since 2023 Ad hoc Reviewer, Tourism Analysis
Since 2022 Ad hoc Reviewer, Tourism Studies
Since 2024 WSET® Level 1 Award in Wines 
April 2024 Biosensors Academy Certificate, iMotions
February 2024 Certified Hospitality Educator (CHE), American Hotel & Motel Association
2026 Chi, F., Au, W. C. W., Mattila, A.S., & Wang, D. (2026). Harnessing the Power of Color: How Color Effects Nudge Consumer Booking Decisions in Sustainable Hotels. Journal of Hospitality & Tourism Research.  10963480261450585. https://doi.org/10.1177/10963480261450585 (SSCI Q1, 5-year Impact Factor: 6.8)
2026 Chi, F., Au, W. C. W., Tsang, N. K. F., & Han, H. (2026). The voice-pitch-induced identifiable victim effect in hotels’ pro-environmental communications. Tourism Management, 113, 105293.  https://doi.org/10.1016/j.tourman.2025.105293 (SSCI Q1, 5-year Impact Factor: 13.6)
2025 Chi, F., Wang, H.Y., Wang, D., & Hu, T. (2025). Feeling in Sync: Exploring Emotional Contagion Between Live Streamers and Viewers in Tourism Live Streaming. Journal of Travel Research. 00472875251372454. https://doi.org/10.1177/00472875251372454 (SSCI Q1, 5-year Impact Factor: 9.8)
2025 Au, W. C. W., Chi, F.*, & Petrick, J. F. (2025). Masculine and Feminine Gender Cues in Destination Promotion Videos: The Effect of Voice Pitch. Journal of Travel Research. 00472875251371054.  https://doi.org/10.1177/00472875251371054  (SSCI Q1, 5-year Impact Factor: 9.8)
2025 Chi, F., Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success. Journal of Travel & Tourism Marketing, 42(1), 65-84. https://doi.org/10.1080/10548408.2024.2427163 (SSCI Q1, 5-year Impact Factor: 9.2)
2024 Au, W. C. W., Lin., P. M. C., & CHI, F.* (2024). Nudging with colors to promote electric vehicle rentals. Annals of Tourism Research, 109, 103843. https://doi.org/10.1016/j.annals.2024.103843 (SSCI Q1, 5-year Impact Factor: 11.1)
2026Chi. F., Au. W.C.W., & Wang. D. (2026). Seeing Sustainability in Future: How AI-Generated Images Nudge Tourists Toward Low-Carbon Transport. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia.
2026Li. X., Chi. F.*, & Wong, K. P. (2026). Short Videos in Tourism and Hospitality Research: A Systematic Review and Future Directions. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia.
2026Deng. R.Y., Zhai. Z., Au. W.C.W., & Chi. F. (2026). How to Apologize? The Effect of Hotel Service Robot Tone on Customer Failure Tolerance. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia.
2026Deng. R.Y., Zhao. P., Au. W.C.W., & Chi. F. (2026). Dialect Use in Destination Promotion Videos. Paper presented in 15th Asia Tourism Forum (ATF 2026), 11-13 June, 2026, Ulaanbaatar, Mongolia.
2026Deng. R.Y., Au. W.C.W., Chi. F.*, & Wang. D. (2026). The Impact of BGM Tempo–Destination Personality Congruence on Travel Intention: The Mediating Role of Mental Imagery. Paper presented in the 24th APacCHRIE Conference and the 17th APacCHRIE Youth Conference, 27-30 May, 2026, Osaka, Japan.
2025Deng. R., Au. W. C. W., Chi. F., & Choy, W. C. M. (2025). Message framing in theme parks when crowded: Applications of the prospect theory and the social value orientation theory. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China (Best Paper Award).
2025Li. H., Au, W. C. W., Chi. F., & Wang, D. (2025). Promoting sustainable transports through AI-generated images. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China
2025Fan. G., Chi. F., Xu, Y., & Au, W. C. W. (2025). The blind box effect in electric vehicle rentals: The mediating role of perceived curiosity. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China
2025Shen. P., Au, W. C. W., Chi. F., & Lin. P. M. C (2025). Food package designs: The effect of cultural symbols on tourist’s purchase intention. Paper presented at the 4th Conference of the Global Congress of Special Interest Tourism & Hospitality, November 7–10, Xiamen, China.
2025遲貽丹, & 區偉政. (2025年10月25日). 虛擬江湖與現實旅程：基於《黑神話：悟空》的遊戲體驗、粉絲文化與旅行行為研究. 2025《旅遊學刊》中國旅遊研究年會, 西安, 中國.
2025Chi. F., Choy, M. W. C., Leung. V., Li. V., Luk. J., Yang. T., & Tsang. W. P. (2025). Conceptualising Employees’ Healthy Institutional Dining Experiences in China. Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Au, W. C. W. Lin, P. M. C., & Chi, F., & Xie. B. (2025). Nudging with colors in electric vehicle rentals: The effect of brightness contrast in button design. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Au, W. C. W., Chi. F., & Zhao. P. Marketing Gendered Destinations: The Effect of Voice Pitch. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Du. J., Au, W. C. W., Chi, F. Message framing in theme park’s crowd management: An Application of the Social Value Orientation theory. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Deng. R., Au, W. C. W., & Chi. F. Expanding smart tourism technology attributes from the tourist’s perspective. (2025). Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Pang. Z., Au, W. C. W., Chi, F. & Lin, P. M. C. (2025). Expanding SERVQUAL: Cultural authenticity in Beijing Courtyard House B&Bs. Paper presented in Global Hospitality and Tourism Research Summit-Fukuoka, 15-18 May, 2025, Fukuoka, Japan. https://fhts2025.cs.kyusan-u.ac.jp/assets/document/PROCEEDINGS.pdf
2025Zhong, Y. S., Au, W. C. W., Chi, F., & Lin, P. M. C. (2025). Customers’ willingness to reserve hotels: comparing 2D vs. 3D vs. virtual reality (VR) images. Paper presented in the 21st Asia Pacific Forum for Graduate Students Research in Tourism, 14-16 May, 2025. Hong Kong, China
2025Chi. F., Li. X., Wong. K.P., Yang. G.Y., Chan. T.P., & Chan. K. S. (2025). Understanding Dynamic Aesthetic Experiences of Tourism Videos: An Electrophysiological Approach. Paper presented in the 2025 International Conference on Destination, Events and Sports, 8-11 May, 2025. Sapporo, Hokkaido, Japan.
2024Chi, Y. D., & Wang, D. (2024, May 27-29). “Using AI-generated Content to Nudge Hotel Consumer’s ESG Behavioral Intentions” [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. (Nominated for the Best Paper Awards).
2023Chi, Y. D., Wang, D., & Pan, B. (2023, June 12-15). “The Impact of Live Streamer’s Performances on Viewer’s Engagement in Tourism Live Streaming” [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States.
2023Chi, Y. D., Wang, D., & Pan, B. (2023, April 14-16). “Conceptualizing Viewer Engagement in Tourism Live Streaming” [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States
2023Chi, Y. D., Wang, D., & Park, S. (2023, Jan 05–07). “Viewer’s Real-Time Emotional Response to Live Streamer’s Narratives in Tourism Live Streaming” [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https://www.gradconfht.com/wp-content/uploads/2024/02/NEW-2023-Graduate-Conference-Proceedings.pdf
2022Chi, Y. D., & Wang, D. (2022, June 13-14). “Online Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer’s Perspectives” [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China.
2022Chi, Y. D., & Wang, D. (2022, Jan 07-08). “Values of Tourism Live Streaming During the COVID-19 Pandemic” [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https://www.gradconfht.com/wp-content/uploads/2022/01/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.)
  • Big Data Analysis & Experiment
  • Digital Communications in Tourism and Hospitality
  • Human-computer Interface
  • Online Community Development
  • Online Community Management
  • Pro-environmental Behaviors
  • Tourism and Hospitality Marketing
  • Tourism and Hospitality Technology
2026-2028Team member. Project Title: Effects of Sustainable Dining Practices on Employee Well-being and Competencies (Principal Investigator & Team Leader: Dr. Choy, W. C. M.). Funded by UGC Research Matching Grant Scheme. Funded amount: HK$3,343,928.07.
2025-2026Co-Investigator. Project Title: Pilot Run of Artificial Intelligence (AI) Integration into Learning and Teaching (Principal Investigators: Yang. G). Funded by THEi. Funded amount: HK$100,000.