Dr CHI Yidan, Fiona

Assistant Lecturer

Department of Hospitality and Business Management

Phone: +852 3890 8257

TEACHING AREAS

ACADEMIC QUALIFICATIONS

2020-2024	Ph.D. in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2016-2018	Master in School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2012-2016	Bachelor of Tourism Management, Macao University of Science and Technology

EMPLOYMENT

2023-2024	Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
January 2023-July 2023	Visiting Scholar, Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, USA
2020-2023	Teaching Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
2017-2019	Guest Relation Officer, Cordis Hotel Hong Kong, The Langham Hospitality Group

AWARDS

2015	Dean’s Honour list for Academic Excellence
2014	Dean’s Honour list for Academic Excellence
2013	Dean’s Honour list for Academic Excellence

ACADEMIC SERVICES

Since 2025	Ad hoc Reviewer, International Journal of Hospitality Management
Since 2023	Members of TechTour Lab (Led by Prof. Pan, Professor of Commercial Recreation and Tourism at The Pennsylvania State University).
Since 2023	Ad hoc Reviewer, Journal of Convention & Event Tourism
Since 2022	Ad hoc Reviewer, Tourism Studies

PROFESSIONAL SOCIETIES

April 2024	Biosensors Academy Certificate, iMotions
February 2024	Certified Hospitality Educator (CHE), American Hotel & Motel Association

SELECTED PUBLICATIONS

JOURNAL

Chi, F., Wang, D., Park, S., & Dai, F. (2025). Decoding the viewer experience shaped by tourism live streaming: The pathway to commercial success. Journal of Travel & Tourism Marketing, 42(1), 65-84. https://doi.org/10.1080/10548408.2024.2427163(SSCI Q1, Impact Factor: 8.2).
Au, W. C. W., Lin, P. M. C., &Chi, F.* (2024). Nudging with colors to promote electric vehicle rentals. Annals of Tourism Research, 109, 103843. https://doi.org/10.1016/j.annals.2024.103843 (SSCI Q1, Impact Factor: 10.1).

CONFERENCE PAPER

Chi, Y. D., & Wang, D. (2024, May 27-29). “Using AI-generated Content to Nudge Hotel Consumer’s ESG Behavioral Intentions” [Oral Presentation]. The 2024 Global ESG Conference, Jeju, South Korea. Nominated for the Best Paper Awards.

Chi, Y. D., Wang, D., & Pan, B. (2023, June 12-15). “The Impact of Live Streamer’s Performances on Viewer’s Engagement in Tourism Live Streaming” [Oral Presentation]. The 53rd Annual Travel and Tourism Research Association Annual International Conference, St. Louis, Missouri, United States.

Chi, Y. D., Wang, D., & Pan, B. (2023, April 14-16). “Conceptualizing Viewer Engagement in Tourism Live Streaming” [Oral Presentation]. The Northeast Chapter of the Travel & Tourism Research Association, Philadelphia, United States

Chi, Y. D., Wang, D., & Park, S. (2023, Jan 05–07). “Viewer’s Real-Time Emotional Response to Live Streamer’s Narratives in Tourism Live Streaming” [Oral Presentation]. The 28th Annual Graduate Education and Graduate Student Research Conference, Orange, California, United States. https://www.gradconfht.com/wp-content/uploads/2024/02/NEW-2023-Graduate-Conference-Proceedings.pdf

Chi, Y. D., & Wang, D. (2022, June 13-14). “Online Destination Image: Comparing Online Travel Agency and Tourism Live Streaming Viewer’s Perspectives” [Oral Presentation]. The 5th Global Tourism & Hospitality Conference, Hong Kong SAR, China.

Chi, Y. D., & Wang, D. (2022, Jan 07-08). “Values of Tourism Live Streaming During the COVID-19 Pandemic” [Oral Presentation]. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Hong Kong SAR, China. Nominated for the Best Paper Awards. (https://www.gradconfht.com/wp-content/uploads/2022/01/2022-Graduate-Conference-Proceedings-Hilton-Update-1172022.pdf.)

RESEARCH INTERESTS