Head of Department
Department of Hospitality and Business Management
PhD (PolyU), MSc (Cranfield, UK), BA (PolyU)
Contact details
Email: eliverlin@thei.edu.hk
TEACHING AREAS
- Digital Marketing
- Marketing Management
- Services Marketing
ACADEMIC QUALIFICATIONS
| 2005 – 2010 | PhD in Hotel and Tourism Management The Hong Kong Polytechnic University, Hong Kong |
| 2000-2001 | MSc Air Transport Management, Cranfield University |
| 1995-1999 | BA (Hons) Tourism Management, The Hong Kong Polytechnic University, Hong Kong |
EMPLOYMENT
| 2025–Present | Associate Professor Head of Department, Department of Hospitality and Business Management Technological and Higher Education Institute of Hong Kong |
| 2023–2025 | Principal Lecturer Acting School Head, School of Business and Management HKUSPACE Po Leung Kuk Stanley Ho Community College |
| 2021-2022 | Associate Professor Acting Assistant Dean, School of Culture and Creativity Beijing Normal University-Hong Kong Baptist University United International College |
| 2014–2021 | Associate Professor Deputy Cluster Director, Design and Specialised Businesses Cluster Singapore Institute of Technology |
| 2011–2014 | Assistant Professor College of Humanities and Social Sciences United Arab Emirates University |
| 2009–2011 | Visiting Lecturer School of Business and Accountancy Ngee Ann Polytechnic, Singapore |
ACADEMIC SERVICES
| 2023 – 2025 | Subject Committee Member of Tourism and Hospitality Studies Hong Kong Diploma of Secondary Education (HKDSE) Hong Kong Examinations and Assessment Authority |
| 2019 – 2023 | External Examiner Ngee Ann Polytechnic, Singapore |
| 2017 – 2021 | External Examiner Temasek Polytechnic, Singapore |
RESEARCH INTERESTS
- Travel and Tourism
- Airlines and Airport Management
- Travellers and Consumer Behaviour
- Attractions Management
- Business strategies, strategic positioning and strategic planning
- Corporate decisions making
- Tourism recovery post-Covid-19
SELECTED PUBLICATIONS
Law, C.C.H., Lin, E., & Tan, S. (2025). Navigating the Endemic Era: Understanding the Carry-On Forces That Influence Business Travel Decisions. Tourism An International Interdisciplinary Journal, 73(3),523-540.
Law, C., Lin, E., & Tan, S. (2024). Sustaining Business Travel in a Post-Pandemic World Factors Influencing Decisions in Asia Pacific. Journal of Tourism, Hospitality and, Services Industries Research, 4(2), 68-88.
Law, C., Lin, E. & Fu, C. (2023). Enhancing National Reputation and Competitiveness in the Global Market through the Use of Soft Power, A Case Study Approach to Asia & Oceania Airlines. In K. Kankaew (Ed), Global Perspectives on Soft Power Management in Business. IGI Global.
Lin, E., Law, C. & Tan, S. (2022). ‘To go or not to go?’: Business Travel Decision with the risk of Covid-19. Asia Pacific Journal of Tourism Research, 27(8), 823-841.
Tan, K.L., Hil, I.S.H., Zhu, W., Leong, C.M. & Lin, C.K. (2022). The borders are re-opening! Has virtual reality been a foe or a friend to the tourism industry so far? Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.
Law, C. & Lin, E. (2022). Do ultra long haul flights attract more premium class passengers? In K. Kankaew (Ed), Handbook of Research on Global Air Transport Management. IGI Global.
Law, C., Lin, E. & Tan, S. (2022). Carryon forces affecting business travel decisions in the face of COVID endemic. International conference “Aviation and Tourism-Post Pandemic Recovery: Challenges & Solutions”, Ho Chi Ming, Vietnam.
Lin, E., & Tan, S. (2021). Confidence and Resilience of Air Travel under the Shadow of COVID-19: The Singapore Case. Journal of Hospitality and Tourism, 19(2), 53-71.
Liu, Z.P.G. & Lin, C.K.E. (2021). Development and Innovations of the Hotel and Air Transport Industry in Singapore. In J.L. Zhao (Ed), Current Development of Hospitality and Tourism Industry in Southeast Asia. New Jersey, U.S.: Apple Academic Press.
Lin, E & Tan, S. (2021). Confidence in Visiting Attractions Due to COVID-19: A Case Study of Singapore Zoo. The 27th Asia Pacific Tourism Association (APTA) Annual Conference 2021, Online.