Senior Lecturer
Department of Hospitality and Business Management
Contact details
Email: yuetian.zhang@thei.edu.hk
Phone: +852 3890 8139
TEACHING AREAS
- AI Revolutions & Applications in Tourism & Hospitality
- Strategic Marketing Management for the International Tourism Industry
- Tourism Research Method
ACADEMIC QUALIFICATIONS
2021 – 2025 | Ph.D. in Tourism management Macau University of Science and Technology |
2019 – 2021 | Master of Science in International Hospitality Management The Hong Kong Polytechnic University |
2015 – 2019 | Bachelor of Science in International Hospitality Management Ecole Hôtelière de Lausanne (EHL Hospitality Business School) |
EMPLOYMENT
2026 – Present | Senior Lecturer Department of Hospitality and Business Management Technological and Higher Education Institute of Hong Kong |
2023 – 2025 | Founder/Director PARNERS (HONG KONG) Investment Limited |
2021 – 2025 | Founder/Director Qing Ban Education Technology Limited (YEAH) |
2020 – 2021 | Part-Time Research Assistant The Hong Kong Polytechnic University |
2018 | Assistant of Operations Vice President, Greater China Marriott International |
AWARDS
2024 | Prize Winner Hurun U30 Entrepreneurship Pioneer Changshu, China |
ACADEMIC SERVICES
Ad Hoc Reviewer | International Journal of Hospitality Management (IJHM) |
Ad Hoc Reviewer | Journal of Hospitality and Tourism Management (JHTM) |
Ad Hoc Reviewer | Electronic Markets (EM) |
Early Career Editorial Board Member | International Journal of Tourism and Cultural Heritage (IJTCH) |
Advisory Board Member | National Hospitality Youth Summit on Integration between Industry & Education |
Deputy Main Translation of Restaurant Service Series of Teaching Materials | Word Skills Hotel Reception and Restaurant Service Editorial Committee, Huazhong University of Science & Technology Press, Jorizon Education Consulting CO., Ltd. |
SELECTED PUBLICATIONS, CONFERENCE PRESENTATIONS, BOOK CHAPTERS
- Pan, S., Zhang Y., & Wang, Y. (2026) “Implementing AI-assisted Cross-cultural Training for Hospitality Interns and its Boundary Conditions: The Development of Cultural Intelligence and Career-related Outcomes.” Journal of Hospitality and Tourism Technology1108/JHTT-05- 2025-0363 https://doi.org/10.1108/JHTT-05-2025-0363 (Corresponding author, SSCI Q1)
- Wang, Y., Zhang, Y., Ma, E., Zhang, L., Zhang, Y., Ning, H., Huang, J., & Pan, S. (2025) “AI- assisted Cross-cultural Training for Hotel Newcomers: An IT Mindfulness-driven Perspective on Building Cultural Intelligence and Career Development Confidence.” International Journal of Hospitality Management Special Issue Volume (128) https://doi.org/10.1016/j.ijhm.2025.104186. (Corresponding author, SSCI Q1, ABS 3)
- Duan, B. Y., Dai, J., Zhang Y., & Ma, E. (2025) “Tourism Diplomacy’s Co-creation and Reshapes Perceptions in Tourist-host Relation.” Tourism: An International Interdisciplinary Journal 73/ No. 3/ 2025/ 501 – 511.
- Pan, S., Zhang, Y., & Wang, Y. (2025) “Effectiveness of AI-assisted cross-cultural training in hospitality education and its boundary conditions.” Present at the 2025 Asia Pacific Tourism Association (APTA) Annual Conference, 7-9, July 2025, Busan, Korea.
- Zhang, Y., Duan, B.Y., & Dai, J. (2023) “Identifying the underlying dimensions of social discrimination among hospitality first-line employees.” Surrey 2023 Conference, July 05-07,2023, United Kingdom.
- Park, S. H., Hsu, F. C., Yang, K., & Zhang, Y. (2022) “An Extended TPB for understanding domestic and international travelers’ intention to the GBA post COVID-19 pandemic.” Present at the 2022 Asia Pacific Tourism Association (APTA) Annual Conference (online), 6-9, July 2021
- Wang, Y., Zhang, Y., Zhang, L., & Ma, E. (2022) “Experiential learning through scenario-based AI simulation platforms for hospitality education in China.” Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, October 21-23, 2022, Macau.
- Duan, B.Y., Zhang Y., Dai, J. & Ma, E. (2025) “Emotional Intelligence and Customer Satisfaction: A Comparison Between Guesthouses and Hotels.” Book Emotional Intelligence and networking competencies. Implication for Effective Leadership. Contributions to Management Science, Springer, Cham, pp.113-126, https://doi.org/10.1007/978-3-031-77543-7_8.
- Duan, B.Y., Zhang Y., Dai, J. & Ma, E. (2025) “Identities deconstruction through pilgrimage in Lhasa (eds).” Book Contemporary Religious Tourism. Tourism, Hospitality & Even Management. Cambridge, Springer, Cham, pp. 287-298, https://doi.org/10.1007/978-3-031-79074-4_18.
- Duan, B.Y., Dai, J. Zhang Y., & Ma, E. (2025) “Paris Fashion Weeks” through the Experience Economy Model: What do tourists seek?” Book Fashion Industry and Tourism Strategy.” Transforming Destinations and Shaping Experiences. Emerald Publishing. pp. 33-47, https://doi.org/10.1108/978-1-83708-880-5.
RESEARCH INTERESTS
- Artificial Intelligence and Technology Experience in Organizational Behavior
- Human-AI Interaction in Application
- Service Robots in Application
- Service Innovation and Entrepreneurships
RESEARCH GRANTS
2026 | Bao, Y., Zhang, Y., Ma, E., Chen, Z., & Sun, Z. (2026) “When Service Robots are No Longer Smart – Perspectives from Customers and Employees” Zhejiang Provincial Philosophy and Social Science Planning Annual Project (Grant number 26NDJC104YB). |
2024-2025 | Zhao,Y.,，Zhang,Y., Carrie.Z. （2024）the Fundamental Research Funds for the Central Universities “Special Research Project on the Theory and Practice of United Front Work at Huaqiao University”. RMB 30,000. |
2022-2023 | Park, S. H., Hsu, F. C., Yang, K., & Zhang, Y. (2022) “Specialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area by Macau Education and Youth Development Bureau of Macau. “Domestic and International Tourists Travel Intention to the Greater Bay Area after the COVID-19 Pandemic.” (TET-MUST-2021- 03) MOP165,900. |